Questionnaire results and audience identification
The gender of the people who took my questionnaire are as follows, however, I don’t believe that this has much of an effec...
When asking what the preferred music genre of the audience asked was I have found that themain music genres liked are “fol...
When asking the name of age of those who took part in my questionnaire I found that most of the majority are aged between ...
After asking how often people like to buy music magazines this is the result. As you can see most people have  answered by...
When asked the price that the audience would be willing pay the majority have indicated thatthey would like to pay £2.00 -...
The number of pages is important to a magazine, it determines what kind of read the audience will have, whether it will be...
The adverts in a magazine are very important, you do not want to offend or bore the reader in anyway so byunderstanding wh...
To gain an idea of how many people already buy music magazines I used a question to identifythe number of people who do/do...
Understanding what the audience want to see in a magazine is one of the most important factors. As you can  see the bigges...
I asked the question “what would you like to see feature in a “folk” magazine?” these are the responses I was     given. A...
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Questionnaire results and audience identification

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Questionnaire results and audience identification

  1. 1. Questionnaire results and audience identification
  2. 2. The gender of the people who took my questionnaire are as follows, however, I don’t believe that this has much of an effect on the magazine without being discriminative towards people. As you find with most music magazines there is little evidence that the magazine is targeting one particular sex. Gender male female
  3. 3. When asking what the preferred music genre of the audience asked was I have found that themain music genres liked are “folk” and “indie”, this brought me to the conclusion that the genreof my music magazine should be a “nu-folk” music magazine, this is a modern day take on folk music which combines indie music too. Preferred Music Genre Rock Indie Folk Techno Alternative
  4. 4. When asking the name of age of those who took part in my questionnaire I found that most of the majority are aged between 11- 21 years, this is quite a good target audience because I amwithin that age bracket therefore I can relate to those people and deliver what they want to see. This, therefore is the age group which my magazine will be targeting. Age 0 - 10 years 11 - 16 years 17 - 21 years 22- 30 years 30 + years
  5. 5. After asking how often people like to buy music magazines this is the result. As you can see most people have answered by saying “Every week” and there for I will be creating a magazine which will be published everyweek. However, a large number of people also said that they like to buy music magazines “Every so often” this is interesting because it means I will be able to make a music magazine which doesn’t have to have a sequel magazine which can only be understood by those who have bought it the week before. The magazine therefore, should be easy to pick up and put down at leisure. How often do you buy a music magazine? Never Every Week Monthly Every So Often
  6. 6. When asked the price that the audience would be willing pay the majority have indicated thatthey would like to pay £2.00 - £3.99, this is a reasonable however due to the age of the audience that has been discovered previously, I believe it will be better to stick to the lower end of the price bracket. Price £0.00 - £1.99 £2.00 - £3.99 £4.00 - £5.99 £6.00+
  7. 7. The number of pages is important to a magazine, it determines what kind of read the audience will have, whether it will be long and detailed or short and sweet, it seems that most people would like to have amagazine between 51 – 70 pages long. This shows that the magazine will have to include a lot of information in quite a small amount of pages but due to the age of the audience I do believe that this is reasonable. Number of Pages 0 - 50 51 - 70 71 - 90 91+
  8. 8. The adverts in a magazine are very important, you do not want to offend or bore the reader in anyway so byunderstanding what the audience like to buy/see advertised is a good way to understand the reader. As you can see the main preferences of the audience are “New Music Albums” and “gigs and festivals” this allows me to use the advertising spaces allocated in my music magazine to attract more readers to it by targeting their interests. What Kind of Adverts Would You Like to See? New Music Albums Television/Film Releases Fashion Games Gigs/Festivals Technology
  9. 9. To gain an idea of how many people already buy music magazines I used a question to identifythe number of people who do/don’t. Most people who have answered have answered that theydo in fact buy music magazines. I also asked those who had answered with “yes” to specify whichmagazines they bought, the answers are shown below. These answers show that there is a lot of competition from one big, established magazine NME this means that my magazine has to offer more than them. Do you currently buy music magazines? Yes No
  10. 10. Understanding what the audience want to see in a magazine is one of the most important factors. As you can see the biggest proportions of people wanted to see “Interviews”, “Gig guides” and “reviews” however themain focus is based upon “gig guides” so I need to include a section for definite on this subject. This also givesme an idea that the audience like to listen to live music and I can therefore appeal to this fact when considering the artists to include. What would you like to see feature within a music magazine? News and Updates Interviews Reviews Gig Guides Competitions Up and Coming
  11. 11. I asked the question “what would you like to see feature in a “folk” magazine?” these are the responses I was given. As you can see there are a lot of responses which relate to musical instruments such as “acousticguitars, banjos and mandolins” this once again links with the idea of having live music within the magazine. The answers given are very stereotypical of folk music but I think that is a good thing because it creates an identity with the audience and often music magazines can mock or make jokes about the stereotypical view of their magazine, this only strengthens the bond between reader and maker.

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