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Gasp and Public Relations - Activity
1. VCE BUSINESS MANAGEMENT
UNIT 1/2 – SMALL BUSINESS MANAGEMENT
Orientation Day
Name_________________________________________
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GASP and Public Relations
1. Define the term public relations.
1 mark
2. Explain two objectives of public relations that the GASP representative, Matt Chidgey, may have
had in deciding to appear on The Project.
2 marks
3. Distinguish between the following public relations tools:
Free publicity
Sponsorship
3 marks
2. VCE BUSINESS MANAGEMENT
UNIT 1/2 – SMALL BUSINESS MANAGEMENT
Orientation Day
4. In order to counter the negative publicity the business received, discuss the merits of GASP
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using free publicity and a media statement.
4 marks
Total /10 marks