Digital Music <ul><li>From Compact Discs to the coming Celestial Jukebox </li></ul>Eric Burgess - COM546 - Spring 2011 - M...
1982 The Compact Disc Player - $900
Supervening Social Necessity PCs and the Internet 1990s New-market disruption
2001 MP3 Players begin to go mainstream “ 47% of all adults 18+ own an iPod or another type of MP3 player.”  (Zukuhr, 2011...
Digital Music Sales =  
&quot;We're switching to an access model from a purchase model.&quot; - Joshua Friedlander, V.P. of Research at RIAA Consu...
What ’ s Ahead? The Celestial Jukebox
References Text Christensen, CM., & Anthony, SD. (2004).  Seeing what's next: using the theories of innovation to predict ...
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Digital Music Consumption: From Compact Discs to the coming Celestial Jukebox

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This presentation explores the history of digital music from the CD player to present day. In it I make the assertion that the personal computers and the Internet helped drive forward new ways to share and consume music. In essence, Winston's Supervening Social Necessity was the PC.

Christensen's theory of new market disruption also played a huge role with websites like Napster in the late 1990s.

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Digital Music Consumption: From Compact Discs to the coming Celestial Jukebox

  1. 1. Digital Music <ul><li>From Compact Discs to the coming Celestial Jukebox </li></ul>Eric Burgess - COM546 - Spring 2011 - MCDM Consumption
  2. 2. 1982 The Compact Disc Player - $900
  3. 3. Supervening Social Necessity PCs and the Internet 1990s New-market disruption
  4. 4. 2001 MP3 Players begin to go mainstream “ 47% of all adults 18+ own an iPod or another type of MP3 player.” (Zukuhr, 2011, p.11)
  5. 5. Digital Music Sales = 
  6. 6. &quot;We're switching to an access model from a purchase model.&quot; - Joshua Friedlander, V.P. of Research at RIAA Consuming Music Differently.
  7. 7. What ’ s Ahead? The Celestial Jukebox
  8. 8. References Text Christensen, CM., & Anthony, SD. (2004). Seeing what's next: using the theories of innovation to predict industry change . Boston, MA: Harvard Business School Press. Goldman, D. (2010). Music's lost decade: sales cut in half . United States: CNN . McMillan, G. (2011). Study: more people watch music on youtube than download it. United States: Time . Winston, B. (1998). Media technology and society. New York, NY: Routledge. Zickuhr, K. (2011). Generations and their gadgets. United States: Pew Internet & American Life Project . Imagery Amazon.com. (2011). Retrieved May 2011 from https:// www.amazon.com / gp / dmusic /mp3/player Fraites, C. (2009, March 7). Retrieved May 2011 from http://www.flickr.com/photos/kattanapilot/3337483694/in/photostream/ Google, Inc. (2011). Retrieved May 2011 from http://music.google.com/ Grooveshark, Inc. (2011). Retrieved May 2011 from http://grooveshark.com Herve, M. (2008, January 2). Retrieved May 2011 from http:// www.flickr.com /photos/ michelhrv /2331290109/ Nagl, J. (2009, February 28). Retrieved May 2011 from http:// www.flickr.com /photos/ jonnagl /3331431048 National Film and Sound Archive Australia. (2010, May 4). Retrieved May 2011 from http://www.flickr.com/photos/nfsa/4580700582/ MP3tunes. (2011). Retrieved May 2011 from http://www.mp3tunes.com/ Pandora, Inc. (2011). Retrieved May 2011 from http://pandora.com

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