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Social Recruiting Strategy Integration | Webinar


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In today’s increasingly mobile/digital/social world, creating and implementing a comprehensive social recruiting strategy isn’t just “the next big thing”—it’s essential to your organization’s success in sourcing and securing top talent. So how do you effectively assess resources, define goals, apply new technologies and evaluate metrics & results?

In this webinar, Jenny DeVaughn, Central Region Director, Social Strategy, discussed best practices for integrating tactical social media recruiting tools into your employer branding and recruiting strategy—complete with case studies that highlight the framework and processes that lead to success.

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Social Recruiting Strategy Integration | Webinar

  1. 1. Social Integration Jenny DeVaughn Director, Social Strategy Bernard HODES Group [email_address] Twitter: @JennyDeVaughn #HODES
  2. 2. <ul><li>Shannon Seery Gude VP, Digital & Social Strategy </li></ul><ul><li>@seerysm </li></ul>Intros Jenny DeVaughn Director, Social Strategy @JennyDeVaughn
  3. 3. Agenda <ul><li>Impact of Social Media </li></ul><ul><li>Social Recruiting Strategies </li></ul><ul><li>Employer Branding Tools </li></ul><ul><li>Social Integration ROI </li></ul><ul><li>Case Study and Metrics – UnitedHealth Group </li></ul>
  4. 4. 5,741 population in my hometown 20,230 1 st Level Connections on LinkedIn Relationship Currency
  5. 5. Global Fortune 100
  6. 6. More people have a mobile phone than an internet- connected computer
  7. 7. 300K+ new users daily 70 million+ ~50% outside U.S. 50% of active users log on daily for 55 minutes
  8. 8. 113+ million users worldwide 24 hours of video uploaded each minute 500K+ users with 15.5+ million checkins
  9. 11. 80% of internet sessions start at search - ‘Buying’ decisions made through online research: read reviews, get opinions. 120 mil Job-related Google searches/mo Content posted on social media is indexed and discoverable by candidates  highly influential
  10. 13. <ul><li>Centralized Recruiting Social recruiting strategy completely managed by recruiters </li></ul><ul><li>Not scalable </li></ul><ul><li>Employee-Centric Full-spectrum approach </li></ul><ul><li>Exponentially increases organization’s visibility </li></ul><ul><li>Employees as the agents under the direction/influence of HR/recruiting </li></ul><ul><li>Talent Community Variation of #2 with a longer-term focus </li></ul><ul><li>Build connections and relationships based on professional learning/development </li></ul><ul><li>All constituents participate, share and add value </li></ul>Strategy
  11. 14. Less is more when more is no good. <ul><li>- Frank Lloyd Wright </li></ul>
  12. 15. Linkedin Careers Tab & Groups Facebook Page & Apps Review Sites & Forums Strategy Twitter Careers Profile YouTube & Flickr Channel Careers Blog Mobile Strategy SEO/SMO Strategy Admin/ Sourcing Training Sharing / RSS Feeds Careers Site Social Integration
  13. 16. Content Strategy
  14. 17. Social Career Website
  15. 18. Portable Networks
  16. 19. One-on-One Conversation
  17. 20. Location, location, location
  18. 21. In Case of an Emergency
  19. 22. SEO Influence
  20. 23. Listening & Assessment Strategy: Elements, Ambassadors, Content & Assets Goals & ROI Participation & Integration Monitoring & Optimization Guidelines & Training
  21. 24. Awareness Attention: # of fans, followers, readers, visitors, viewers, members, installs Engagement Action: # of “likes”, comments, posts, discussion threads, re-tweets, @replies, searches, app usage, social connect Conversions Return: # of “apply attempts”, newsletter sign-ups, job alerts, event RSVPs, hires, RSS subscriptions, referrals
  22. 25. Client Case Study UnitedHealth Group
  23. 26. Evaluate Obstacles
  24. 27. Discuss Game Plan
  25. 28. Measure Results <ul><li>Social Media Referrals to the Career Website increased by 910% in 2 months </li></ul><ul><ul><li>Excludes traffic from paid advertising </li></ul></ul><ul><li>Bounce rate for above mentioned referrals </li></ul><ul><li>decreased from 33% to 25% </li></ul>
  26. 29. Effects on Employer Brand Social platform participation has dramatically increased total positive sentiment Initially measured in Online Reputation Audit
  27. 30. References <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  28. 31. Thank You! <ul><li>Comments or Questions: </li></ul><ul><li>Jenny DeVaughn </li></ul><ul><li>Twitter: @JennyDeVaughn #HODES </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Mark Your Calendars - Next Webinar: </li></ul><ul><li>1pm EST/10am PST - July 28 th Mobile Talent Solutions </li></ul>