Medical tourism market research to define new business approaches and to create key competitive advantages. This is from a Medical Tourism venture, to offer affordable and timely health care. Author: Guy de Torcy © Gluon Strategies http://www.gluonstrategies.tk/about/

1. Medical TourismMedical Tourism
Key market facts
for elaborating a game changing strategy
May, 20th
, 2011
Guy de Torcy
Owner
www.gluonstrategies.tk © Gluon Strategies, 2011

2. Key Market FiguresKey Market Figures
• Actual number of Health Travelers
• 1.28 million patients estimated in 2011 (Deloitte, 2010)
• Very sensitive to the economic situation (down if recession,
particularly on non essential care like cosmetics)
• Annual growth of 35 percent estimated
• Americans saying they would consider traveling abroad for
medical procedures
• 29% (Gallup Poll, 2009)
• 41% (Deloitte, 2010), only 9% would consider it for savings >50%
• 86% of US patients said they would travel again overseas
for medical care (MTA Patient Survey, June 2009)

3. Key DriversKey Drivers
• Save Money, while eventually have a good time abroad
• Mexico
• India
• Visit another country and get medical care: Tourism is
important. Some countries will be more attractive:
• Thailand and other Asian countries
• Israel
• Jordan, Turkey, some African destinations
• Insurance companies will be looking at savings.
• Travel costs not included (but could be deducted from income - IRS)

4. Key destinations comparisonKey destinations comparison
(Costs do not include travel & accommodation)(Costs do not include travel & accommodation)
Surgery USA Mexico India Costa Rica Colombia Nicaragua Savings
Heart Bypass 144 000 27 000 5 200 25 000 14 802 NotProvided 81%
Angioplasty 57 000 12 500 3 300 13 000 4 500 NotProvided 78%
Heart Valve Replacement 170 000 18 000 5 500 30 000 18 000 NotProvided 89%
Hip Replacement 50 000 13 000 7 000 12 500 6 500 8 700 74%
Hip Resurfacing 50 000 15 000 7 000 12 500 10 500 NotProvided 70%
Knee Replacement 50 000 12 000 6 200 11 500 6 500 8 200 76%
Spinal Fusion 100 000 12 000 6 500 11 500 NotProvided NotProvided 88%
Dental Implant 2 800 1 800 1 000 900 1 750 NotProvided 36%
Gastric Sleeve 28 700 9 995 5 000 10 500 7 200 8 000 65%
Gastric Bypass 32 927 10 950 5 000 12 500 9 900 8 000 67%
Lap Band 30 000 6 500 3 000 8 500 9 900 8 000 78%
Liposuction 9 000 2 800 2 800 3 900 2 500 NotProvided 69%
Tummy Tuck 9 750 4 025 3 000 5 300 3 500 NotProvided 59%
Breast Implants 10 000 3 500 3 500 3 800 2 500 4 400 65%
Rhinoplasty 8 000 3 500 4 000 4 500 2 500 2 400 56%
Face Lift 15 000 4 900 4 000 6 000 5 000 67%
Hysterectomy 15 000 5 800 2 500 5 700 NotProvided 3 000 61%
Lasik (both eyes) 4 400 1 995 500 1 800 2 000 NotProvided 55%
Cornea (both eyes) NotProvided NotProvided NotProvided 4 200 NotProvided NotProvided
Retina NotProvided 3 500 850 4 500 NotProvided NotProvided
IVF Treatments 14 500 3 950 3 250 2 800 NotProvided NotProvided 73%
Source: MTA , 2011

5. Reasons for Travelling abroadReasons for Travelling abroad
• According to previous slide, Mexico will be a key
destination for 33% of US customers

6. How people learn about Abroad Medical CareHow people learn about Abroad Medical Care
• 73% learn from Friends (Word of Mouth)
• 27% find out by searching on Internet. The main purpose
for searches seems to be costs savings

7. How customers research information onHow customers research information on
country destinations and hospitals?country destinations and hospitals?
• 40% listen to Facilitators and Friends
• The people learning about Abroad Medical Care from the
Internet mostly research by themselves
• We estimate only 26% of people searching on Internet will
end dealing with a Facilitator

8. How Customers travel for abroad medical careHow Customers travel for abroad medical care
• Worse competitor in this business: the DIY
• Opportunity to emphasize local services provided by a
facilitator and the risks of going alone
• Opportunity for agreements with Doctors/Hospitals:

9. Internet as a marketplaceInternet as a marketplace
• Internet searches provide
• For “Medical Tourism”
o 12,4 million responses and 13 adds
• For "get quotes" and "medical tourism"
o 81.900 responses and 14 adds
• Some providers are very aggressive on Internet:
ehealthinsurance.com planethospital.net
individualhealthquotes.com medtrava.com
allmedicaltourism.com healthcaretrip.org
surgeryoverseas.com surgeryoverseas.com
beaumedical.com medicalretreatabroad.com

10. ConclusionConclusion
• Confidential market, still in the early stages
• Strong growth potential
• Added value services opportunities
• New entrants can quickly take a significant market share
by using innovative game changing strategies

11. Thank youThank you
Guy de Torcy
www.gluonstrategies.tk © Gluon Strategies, 2011
Based on the previous information and on additional market analysis not disclosed in
this presentation, we have defined a new market approach to create key competitive
advantages. This strategy is designed to establish a dominant market position.