The Indian banking and finance industry has experienced rapid growth over the past decade. It is well-regulated and has helped power India's economic growth. The total assets of the banking industry have grown from $250 billion in 2000 to $1.3 trillion in 2010, at an annual growth rate of 18%. It is projected that the Indian banking industry will become the third largest in the world by 2025. Growth has been driven by increasing bank account ownership, rising retail lending, and structural changes in regulation. However, risks remain from rising consumer debt and the need to better serve rural markets.