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Spruce Core LineCandles: accessorize each candle
The rubber band can hold numerous items. Allowing for personalization of each candle you give as a gift. The card stock
can be used to write a personal message as well.
d e s i g n s
walnuts & cinnamon
sticks
pine cones match boxes
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rubber band:
can hold matches and other
personalized accents for gift
giving
card stock:
write a personalized message
with a metallic pen
candle lid:
number identification entices
your client to learn more
candle:
made of 100% soy with a cotton
wick that burns for 50 hours
candle base:
designed with tabs to easily
remove candle from base
Spruce Candle Core Line:
Above you can see the deconstruction of the packaging.
d e s i g n s
benrodriguezdesign.com
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d e s i g n s
benrodriguezdesign.com
Spruce Candle Core Line: numbers and scents
I added the number to the package to entice the client to learn more about what the number meant. Each number has a
Specific scent associated with it. There are 10 candles and 10 diffusers with matching scents. Above is an example of how
I displayed them in the stores and crested the number graphics above for the training guides.
fragrance notes:
lavender & baby powder
fragrance notes:
orange blossom & cut grass
d e s i g n s
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Spruce Core Line Candles: 2013
1 0 0 %
s o y - w a x
5 0 h r
b u r n t i m e
1 0 0 %
c o t t o n w i c k
d e s i g n s
benrodriguezdesign.com
Designed and implemented candle line for Spruce Home and Garden 2013. Traveled to Asia for quality control and sample
procurement. Designed Trade Showrooms and Fixtures to display candles. Created flyers and content for Spruce Home and
Garden website.
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6. Spruce Water Feature: three products that create a water feature
After my first trade show with Spruce Home and Garden, I discovered the large oversized bowls were not selling well. I then
decided to create a family of products (water globe & double duty planters) around the oversized bowls that can be sold
separately or assembled together. The result was a 50% percent increase in the oversized bowls.
water globes
double duty planter
2 sizes
matte white
matte black
a planter and a base
for the water feature
2 sizes
matte white
matte black
d e s i g n s
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7. Spruce Water Feature: three products that create a water feature
Manufactured and sold in Spruce Home and Garden Stores along with other Nurseries and Gift stores in the U.S.A
reinforced fiber resin
indoor/outdoor
lightweight yet durable
d e s i g n s
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8. 1
Nu Skyn: chair re-purpose
Top of page are my five concept sketches. Underneath was the process for transforming the patio chair to an indoor occasional
chair. Using clear plexi that was heated and molded to chair then cut to hour glass shape and frosted. Black Lycra was sewn
on one end then slipped over the chair. The plexi seat was attached using a vinyl strap.
step 1 step 2 step 3
concept sketchesoriginal chair
process
d e s i g n s
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Nu Skyn: chair re-purpose
Taking a patio chair and transforming it into an indoor chair.
materials used:
lycra - skin
frosted plexi - seat
vinyl - strap secure
l.e.d - under seat
d e s i g n s
benrodriguezdesign.com
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Flex & Click: childrens camera
This is a fun camera where your child learns hand gestures to take photos. The body is silicone with and circular center
lens. Your children will have fun for hours learning how to take pictures with just the flexing of their wrist. Above is a
gesture.
d e s i g n s
benrodriguezdesign.com
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Flex & Click: childrens camera
The cameras can come in several different color combinations.
d e s i g n s
benrodriguezdesign.com
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Libre: handheld mixer
Most of America puts their small appliances inside their cabinets after use. I designed a small family of appliances that can
be charged in a wall mounted docking station. My intention was to create a working piece of art that you wanted to
showcase in your kitchen. It could come in an array of colors.
d e s i g n s
benrodriguezdesign.com
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Libre: handheld mixer
Above is an example of the packaging. It would be made of recycled cardboard printed with soy base ink. The addition
of a juicer (drink) and a griddle (cook) will follow.
d e s i g n s
benrodriguezdesign.com
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Mclynn House Remodel: first and second floor
Renovated 3 bathrooms selecting tile work and finishes. Doubled the size of the kitchen by removing patio brick wall and
popped the roof to create a spacious master suite. Also added a new porch.
added new master suite
doubled size of kitchen
newly renovated
bath
newly renovated
bath
d e s i g n s
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Mclynn House Remodel: second floor master bath
Re-purposed two night stand into a vanity for the master suite bathroom.
benrodriguezdesign.com
d e s i g n s
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Mclynn House Remodel: 2009 before
Designed and facilitated entire house remodel. Created CAD drawings for the City of Atlanta, designed several elements in the
house and staged it for selling agent.
d e s i g n s
benrodriguezdesign.com
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Mclynn House Remodel: 2010 after
Sold in November 2010.
d e s i g n s
benrodriguezdesign.com
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Interior Design Mood Board: Klein (client)
Mrs. Klein was building a new house and commissioned me to design her family great room. Above is a mood board of my ideas.
She purchased all pieces from Spruce home and Garden. Totaling $12,500.
panama jute rug
natural beach
jaden ent/ side board
sitlonger cushions
ardmore leather bench
piper sofa
tripod floor lamp
lamp table
kercher chair
denton sofa
d e s i g n s
benrodriguezdesign.com
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piano bench
sitlonger cushions
ardmore leather bench
corner chair
palisades sofa 82”
kingston chair
aluminum side table
chrome lamp
135-022 L6
1203-002
1566-122
parson chair
2043-124
2043-124
193-002 L6
2293-034
2293-034
2293-034 923-222
2288-044
2288-044
Interior Design Mood Board: Polikoff (client)
Mrs. Polikoff was remodeling her family great room and commissioned me to create a design scheme. Above is a mood board of
my ideas. She purchased all pieces from Spruce Home and Garden. Totaling $10,300.
d e s i g n s
benrodriguezdesign.com
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