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Fearless Marketing: Key Legal Issues in Branding on Social Media

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Presented by: Kyle-Beth Hilfer

TechnologyBusiness
1 of 8
Presented by: Kyle-Beth Hilfer, Esq.
Platforms’ Shifting Terms of Use
Testimonials and Endorsements
Intellectual Property Concerns
Ownership of Social Media Content
Management of Employees
Underestimating the Risk
• Kyle-Beth Hilfer • Ph. 914-941-5668 • kbhilfer@collenip.com • www.collenip.com • @kbhilferlaw For additional social media commentary, visit our blog, www.brandsinsm.com © 2012 Collen IP

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Fearless Marketing: Key Legal Issues in Branding on Social Media