The document discusses two key secrets to successful eBay selling: high-quality item descriptions and photos. It emphasizes that descriptions should provide all essential details about the item to give potential buyers confidence without seeing it in person. Photos should be clear and representative to help sell the item. Mastering these two elements is presented as half the battle for eBay sellers and will help maximize sales and customer satisfaction. Additional tips are provided on taking flattering photos and continuously improving descriptions based on buyer feedback.
2. What are the ebay selling secrets that so many ordinary
men and women use to make themselves a full time
income (or significantly more) on ebay these days?
3. It is obvious that you will have to be serious about your
business if you are going to make it big on ebay - just like
in any other business activity. As such there are a lot of
things to consider, like a good business proposition,
marketing, customer service etc.
4. However, for anyone trying to sell anything on ebay
there are actually two "secrets" that will make a world
of difference.
6. I remember hearing a Chinese story once, about a
master doll maker; His most talented apprentice had
become a very skilful doll maker himself. But, although
his dolls where technically just as good as the masters,
there was still something missing. Something so obvious
that anyone could tell the difference, yet no one could
put their finger exactly on what made the masters dolls
so much more impressive.
7. Finally, on the masters deathbed, the apprentice asked
the master what his big secret was. The master then
took one of the dolls that the apprentice had made,
gave it's face a gentle push so that the mouth and eyes
lifted into a friendly smile.
9. Now, like I said there is obviously more to it than this
when it comes to selling professionally on ebay. But the
two most critical elements to any ebay auction are
12. Getting these right sounds simple enough, but as a
customer you will still se a great deal of poorly written
descriptions and non-representative images, or no
image at all. This will, in most cases, make you as a
potential buyer think twice before placing any bids with
this particular ebay merchant.
14. The most important part of any eBay listing is the
description of the item. Get this right as a seller, and you
have already won half the battle.
15. It is easy to understand that the description should
"sell" the item for you, but don't go overboard and write
a "shopping channel" style sales pitch. In fact, the most
important thing is that the buyer gets as good a picture
as is possible about the product, without holding it in his
or her own hands.
16. Think about it for a moment, if you where going to bid a
lot of money on something. you would definitely want
to know that it's wort bidding for in the first place -
right?
17. You want to know exactly what model, year,
manufacturer etc. the item in question is. Is it used or
brand new? Perfect condition or slightly damaged? If it's
some kind of clothing, is it definitely your size etc.?
18. For whatever you are selling you want to place yourself
in the customers shoes and ask yourself: "what would I
want to know about this product?". Then be as thorough
and honest as possible about your items peculiarities in
your description. And if someone emails you with a
follow-up question, be quick to respond. If you are
selling a certain type of product on a continuous basis, it
is naturally also a good idea to keep track on what
additional questions you get, in order to further improve
your item descriptions.
19. A great description will bring you the right kind of
customers, who feel comfortable with buying from you.
Make a really cryptic or outright deceitful description
and you risk end up being regarded as another ebay con
artist.
21. As an ebay professional you will definitely want to brush
up on your skills in photography. A good picture will by
no means cover up for a poor item description, but it
will definitely help tip the scales even further in your
favour. Leaving the picture out is simply not an option in
most scenarios. Trust me, the additional effort spent on
this will pay you back in spades.
22. It is no coincidence that most ebay PowerSellers are also
pretty skilled photographers. Buing that shimmering
dress or antique vase feels so much better, after having
seen a picture of tha actual product.
23. The only situation where you could use some type of
stock photo, is if you are selling some kind of brand new
product that will look the same no matter where the
customer buys it. Still, if the manufacturer can't provide
you with attractive and detailed photos, you might want
to take your own pictures anyway.
24. Good digital cameras are cheap these days, so every
ebay entrepreneur should definitely have one.
25. If you are aiming for long term success on ebay, there
are definitely many other things you will need to learn.
But mastering the item description and photo will
definitely be one of main the goals on your journey
towards ebay selling mastery.