4. DTH (Direct-To-Home)
A wireless digital audio / video service is delivered
through satellite.
Idea was 1st proposed in 1996, but Government had
not passed approval because there were concerns
over national security and a cultural invasion.
Passed approval in 2000 but the signals can be
transmitted through Indian satellite only.
6. Sun Direct is a DTH satellite television
provider in India, using MPEG-4 digital
compression technology and HD
technology, transmitting using INSAT 4B at
93.5. It is the country's first MPEG-4
technology and HD technology DTH
service provider.
7.
8. Sun Direct is also the first to provide
high-definition television services in
India.Starting with two HD channels
(National Geographic Channel HD and
Tamil / Telugu HD Service).It is the first
DTH service provider to show IPL 3 in
HD format and has tie up with SET
MAX.
12. STRENTH
◊ More options provide to the customer’s,
Comparison to others DTH.
◊ No 1 DTH provider in south India.
WEAKNESS
◊ Less promotion comparison to others
◊ Second DTH provider after Dish TV
◊ Offering more south channels
