5. I‘M SCOTT. I WORK AT
#dontjump IxDA/CSSEA 5/17/12
6. I DO UNCANNY
IMPERSONATIONS
I‘M SCOTT. OF SMART
PEOPLE.
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8. CONTENT INTERACTION
STRATEGIST DESIGNER
Subjective Objective
Intuitive Rational
Uncertain information Certain information
Emotional Practical
#dontjump IxDA/CSSEA 5/17/12
9. FEATURES
FUNCTIONALITY
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10. FEATURES CONTENT IS
AN ASSET
FUNCTIONALITY
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11. CONTENT
STRATEGIST
AS...
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12. CONTENT an EDITOR
STRATEGIST
AS...
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13. CONTENT an EDITOR
STRATEGIST a CURATOR
AS...
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14. CONTENT an EDITOR
STRATEGIST a CURATOR
AS... a COACH
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15. CONTENT an EDITOR
STRATEGIST a CURATOR
AS... a COACH
a NUTRITIONIST
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17. CRISIS
NEGOTIATOR
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18. “Everyone
has a plan
until they get
punched in
the face”
- Mike Tyson
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21. BE GREAT AT SUCK AT
SOMETHING SOMETHING
YOU HATE YOU LOVE
#dontjump IxDA/CSSEA 5/17/12
22. BE GREAT AT COMFORT SUCK AT
SOMETHING ZONE SOMETHING
YOU HATE YOU LOVE
#dontjump IxDA/CSSEA 5/17/12
23. “Change hurts, and
actively advocating
for it scares the hell
out of people.”
- Jonathan Khan (@lucidplot)
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30. TELL ME A
GOOD STORY
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31. Workflows
User Scenarios
TELL ME A Personas
GOOD STORY Mental Models
Analytics
Stakeholder Interviews
#dontjump IxDA/CSSEA 5/17/12
32. SHARE YOUR
THINGS
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33. Collaborative design
SHARE YOUR Wireframes
THINGS Datasets
Inventory
Gap Analysis
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35. HOLD
HANDS
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36. Content Training
HOLD Content Matrix
HANDS Specs & Page Tables
Zone Maps
#dontjump IxDA/CSSEA 5/17/12
37. We should be
giving authors
context and
focus.
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38. We should be
giving authors NOT MY
context and JOB
focus.
LET’S
MY JOB CHAT
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39. MAKE THEM
SOMETHING
NICE
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43. Content starts
agnostic to form,
only to later be
inspired and
delighted by art
and interaction.
#dontjump IxDA/CSSEA 5/17/12
46. “Always
remember the
power of the
simple smile, a
helping hand, a
listening ear and a
kind word.”
#dontjump IxDA/CSSEA 5/17/12
47. “Always
remember the
power of the
simple smile, a
helping hand, a
listening ear and a
kind word.”
- Don Ritchie
#dontjump IxDA/CSSEA 5/17/12
48. “Always
remember the
power of the
simple smile, a
helping hand, a
listening ear and a
kind word.”
- Don Ritchie 1926-2012
#dontjump IxDA/CSSEA 5/17/12
50. THANK YOU! @scottpierce
#dontjump IxDA/CSSEA 5/17/12
