Illustrates benefits of technology integration for both buyers and sellers of translation services

1. Technology Integration & The Power of Partnership TC World 2009 Wiesbaden 6 November 2009

2. 2 Technology Drives Change Duh !

3. The Internet is growing…and the world is shrinking via Sean O’Driscoll

5. Twitter: 5b served, 10+M/day, 40+M users

6. YouTube: 100M views/day

7. Google: 2 Billion searches/day

8. Wikipedia: 343M Edits, 11M registered users, 18M pages

9. Blogs: 200M+ blogs

11. Changes in Support Model Source: Consortium for Service Innovation 6

12. Content Lifecycle

13. Create Archive Create Archive or and or and Re - create Index Re - create Index Review Review and and Publish Publish Multilingual Content Lifecycle

14. Simple Reuse Scenario CMS Souce: Andrew Draheim “The Business Case for TMS”

15. More Realistic Re-use Scenario CMS CMS GTMS CMS CMS CMS CMS Souce: Andrew Draheim “The Business Case for TMS”

16. Client Side Integration Example Souce: Andrew Draheim “The Business Case for TMS”

17. Inside the TMS Source: Common Sense Advisory (May 2008) “Evolution and Revolution in Translation Management”

18. Integration Benefits Improve Content Re-use Reduce Translation Costs Improve Consistency Automate Repetitive Tasks Replace “Special Case” Processing with Advanced Planning … … but TMS is not enough. More on that later

19. HR Fin R&D Prod Translator Mktg Edit & QA Opportunities on the Vendor Side

20. Dashboards memoQ Case Study: McElroy Translation HR PMO Fin Portal R&D Prod Mktg Translators Edit & QA

21. Integration Benefits Reduce Turn Time Reduce Translation Costs Improve Consistency Automate Repetitive Tasks Replace “Special Case” Processing with Advanced Planning … … TMS is still not enough. More on that now

22. Competing Scenarios Souce: Andrew Draheim “The Business Case for TMS” Can you spot the problem they share?

23.   Many-to-Many Challenges    Freelancers        TMS #1 TMS #2 TMS #3 TMS #4 

24. Solution: Intercompany Integration Open Standards How “standard” are they? How automated is the file handling? Custom Connectors How many do you need? How permanent are the interfaces? Who supports them long term? Third Party Solution Clay Tablet? Other?

25. Dashboards memoQ Case Study: McElroy Translation HR PMO Fin Portal R&D Prod Mktg Translators Edit & QA

26. Integration Benefits Improve Content Re-use Reduce Turn Time Reduce Translation Costs Improve Consistency Automate Repetitive Tasks Replace “Special Case” Processing with Advanced Planning Maintain Control of Language Assets Protect Freedom of Choice Focus on Value, not Volume Automate Entire Workflow Optimize Entire Workflow Partnership unlocks TMS potential

27. 22 Technology Drives Change Translation Environment Tools (TEnTs) Translation Management Systems Content Management Systems Crowdsourcing Machine Translation Open Translation Memories … [Massively Collaborative Community Translation]

28. 23 Contact Details Partial funding provided by McElroy Translation Company Bob Donaldson Carson Strategy Group +1.512.680.2595 r.donaldson@sbcglobal.net

29. Pay with Gum? http://www.youtube.com/watch?v=tviPLpD8VG8