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Presentation: How Communications and Community Are Evolving in a Changing Healthcare Environment
Presented by: Carissa Caramanis O'Brien, Social Media Community & Content Director, Aetna & Matt Wiggin, Head of Business Communications and Public Affairs, Aetna
With the Affordable Care Act and a massive transformation in healthcare, consumers and businesses alike are learning to navigate a new system. With these changes comes a need for evolution in how communications, public affairs and community engagement meet the needs of our members, the media and the community at large. How do traditional and new media methods come together to meet those needs and show a brand’s commitment to helping lead the way?