Social Media Workshop - Speaker Profiles


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Social Media Workshop for CSR Practitioners - Speaker Profiles

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Social Media Workshop - Speaker Profiles

  1. 1. SOCIAL MEDIA WORKSHOP FOR CSR PRACTITIONERS SPEAKER PROFILES (AM SESSION)MR. EDGARDO C. AMISTAD Mr. Edgardo Amistad is the founding and current chair of the ASEAN CSR Network, as well as the president of UCPB-CIIF Finance & Development Corporation and UCPB-CIIF Foundation, Incorporated. He also serves as chairman of the Coconut Committee of the Philippine Chamber of Agriculture and Foods, and sits in the board of the Philippine Disaster and Recovery Foundation. Edgardo is also active as a director of the National Cooperative Movement where he participates in various projects and programs related to improving and advancing the cooperative system in the Philippines. Edgardo is the immediate past Chairman of The League of CorporateFoundations and is currently in the advisory board of the said organization. His most recentappointment is as member of the board of the National Nutrition Council.Edgardo holds a degree in commerce major in business administration from the University ofSanto Tomas, and is a candidate for a masters degree in business administration at thePolytechnic University of the Philippines. He also completed a program for developmentmanagers at the Asian Institute of Management, and is an active member of its alumniassociation.MR. LEMUEL RODOLFO BRAÑA, PH. D., MTM Mr. Lemuel Braña is the President/CEO and Lead Consultant of two IT companies, namely the Cobra Itech Services Corporation and ATX Global Solutions and Consulting Inc. He is also currently a Software Engineer and IT Consultant for Philhealth, and Deputy Team Lead Quality Assurance for the eUP Project at the University of the Philippines. Moreover, he is a Consultant for the UP Information Technology Development Center. Truly an “Iskolar ng Bayan”, Mr. Braña holds a Bachelor’s Degree inBusiness Administration specializing in Business Applications; Master of TechnologyManagement specializing in Information Technology; and a Doctor of Philosophy (Education,Curriculum, and Instruction) all from the University of the Philippines, Diliman. Social Media Workshop for CSR Practitioners January 7, 2013 7:00 am – 5:00 pm De La Salle University
  2. 2. SOCIAL MEDIA WORKSHOP FOR CSR PRACTITIONERS SPEAKER PROFILES (AM SESSION)HON. CRISTINO L. PANLILIO, MBA Acknowledged in the private sector for his excellence in marketing management, Mr. Cristino Panlilio now serves as Undersecretary of the Department of Trade and Industry (DTI), heading the Trade and Investment Promotions Group (TIPG) which makes him the “Chief Commercial Marketing Officer” of the country. Before joining government service, Mr. Panlilio had a long and exemplary background in utility companies, food and banking sectors. He was President of Balibago Waterworks System, Inc.(BWSI), a director of San Fernando Electric Light & Power Co. (SFELAPCO) Inc., and managingdirector of Pampanga Sugar Development Company (PASUDECO), Inc. between 1997 to 2010.He was President of the Universal Food Corp, maker of UFC Catsup, from 1992 to 1997, andKetmar Fastfood Corporation (a McDonald’s franchisee) till 2010. He also had two decades ofsterling background in the banking sectors, holding various positions at the Far East Bank from1973 to 1979, where he became an Assistant Vice-President. He then served as Vice-Presidentand then Senior Vice-President of PCIBank from 1981 to 1993.He was a recipient of the AGORA Award for his marketing management excellence, given by thePhilippine Marketing Association in 1990, and an outstanding past president of the Rotary Clubof Makati. He graduated with honors from Ateneo de Manila with a bachelor’s degree in ABEconomics in 1973. He pursued his MBA from the same institution with A-grade average. Hetook Advance Management Program in Wharton School of Finance in Philadelphia, USA. Social Media Workshop for CSR Practitioners January 7, 2013 7:00 am – 5:00 pm De La Salle University
  3. 3. SOCIAL MEDIA WORKSHOP FOR CSR PRACTITIONERS SPEAKER PROFILES (PM SESSION)Dr. Robin Yap, LLB, DM, CTDP Dr. Robin Yap, LLB, DM, CTDP is a Toronto-based social learning strategist, executive coach and consultant specializing in developing and implementing Technology-to-Training Integration Strategies and Programs, Training Department Staff Standards of Practice and Competency Modeling, Social Learning Modeling, Next Generation Human Capital Development, and Certification Programs. Robin’s years of talent development experience includes working withGlobal Fortune 500 companies like Accenture Learning and Sun Microsystems/Oracle in theUSA, Rogers Telecommunications, Automatic Data Processing (ADP), Marsh McClennan, TDBank Group, Canadian Tire, Research in Motion (RIM), in Canada and German-based company,Worldhotels. His speakerships include sessions at Oxford Brookes [UK], New York UniversityStern, Columbia University Teacher’s College [USA], Universidad de Catalunya [Spain], St.Anthony School System [Philippines], International Christian University [Japan], IIUM University[Malaysia], Mount Saint Vincent University, George Brown College [Canada], Aalborg University,Open University [Denmark], among others.Believing in the scholar-practice model, Robin authors and speaks at international conferencesin the areas of technology-and-social media-to-training integration, adult learning, leadershipdevelopment, and training department strategies. He is also an adjunct professor at GeorgeBrown College in Toronto whose alumni includes celebrity chef Mark McEwan, Randy Morton,President/COO of Bellagio Las Vegas, and Paul Rowan, co-founder of Umbra.Robin represented the USA to build the International Standards Organisation’s ISO29990 onStandards for Learning Services Providers. He’s been on executive boards like the InternationalBoard of Standards in Training, Performance, and Instruction [ibstpi] and the American Societyfor Training and Development [ASTD]. His blog,, has been recognized as one ofthe Top 100 Leading Leadership Blogs. Robin volunteers as a mentor for TRIEC [Toronto RegionImmigrant Employment Council].Follow Robin on Twitter at Social Media Workshop for CSR Practitioners January 7, 2013 7:00 am – 5:00 pm De La Salle University
  4. 4. SOCIAL MEDIA WORKSHOP FOR CSR PRACTITIONERS SPEAKER PROFILES (PM SESSION)Mr. Edward Perry, MBA Mr. Edward Perry, MBA is the Global Senior Director of Social Media, Online Travel Agency Partnerships and Innovation Projects at Worldhotels, based in Frankfurt. He manages global social outreach for Worldhotels and a team of social media professionals in the USA, Germany, and Singapore. He also oversees strategic alliances globally between online booking and technology partners and Worldhotels portfolio of over 500 properties worldwide. Edward’s more than two decade experience includes working with Global Fortune 500 companies including Macy’s.Edward is a Secretary on the Board of the Hotel Electronic Distribution Network Association(HEDNA). He pens EyeforTravel’s Social Media and Marketing column. Edward is also the Co-Chair of Online Revealed, Canada’s largest social media conference.Edward has spoken at industry conferences around the globe, including EyeforTravel, STRGlobal, and Federated Press. His sessions also include speakerships at New York UniversityStern School of Business (USA), Universitat de Catalunya (Spain), George Brown College andRyerson University (Canada), among others.Edward holds an MBA in Global Business Management from the University of Phoenix and adouble Baccalaureate in German and International Relations from Schiller InternationalUniversity in Heidelberg, Germany and Madrid, Spain.Follow Edward on Twitter @ Social Media Workshop for CSR Practitioners January 7, 2013 7:00 am – 5:00 pm De La Salle University