This is a copy of Brandon's keynote talk at the Michigan Marketing Educator's 2010 Fall Conference.

1. The Age of Disruption
- Brandon Croke

2. RE-THINK POSSIBLE

4. “You aren’t going to turn passive
consumers into active
trollers on the internet.”
- Stephen Weiswasser, ABC

5. WHAT HAS CHANGED?
Part 1

6. Brandon Croke – 10.26.10 6

7. Brandon Croke – 10.26.10 7

8. Marketing for the past 60
 Newspapers
 Magazines
 Radio
 Television
 Telemarketing
 Direct Mail
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9. Marketing has Changed
Push
Big $
Fit in
Efficiency
Tricks
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Permission
Big Ideas
Stand Out
Customer Service
Transparency

10. Media hasn’t changed, our
perception of media was limited to
the opportunities available at the
time.

11. 3 Parts to Media
Content Consumption
Content Sharing
– E-mail, Tweet, Facebook Status
Content Creation
– Blogs, YouTube Video’s, Flickr
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12. LOLcats
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13. Wikipedia
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14. Where do people find the time?
Americans spend 100 million
hours every weekend
watching commercials.
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15. Organizations vs. Collaboration
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VS.

16. The Factory
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17. Industrial Age
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Factories
Efficiency
Compliance
Management
Labor
Manuals

18. Information Age
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Computer Revolution
Enterprise IT
Greater Productivity
Harnessing
Information

19. Old Structures
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20. The New Guys
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21. Brandon Croke – 10.26.10 21

22. MOST OF THESE SERVICES ARE
“FREE”

23. Social Media: What is it?

24. Social Media
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25. People NOT pixels
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26. Human Motivation
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27. People Own the Web
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28. Identity Crisis
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29. Corporate Hijacking
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30. Fake Advertising Campaign
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31. WHAT IS SOCIAL MEDIA
MARKETING?
Part 2
You are now entering a hype free zone.

32. Brand Relevant Conversations
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33. Brand Relevant Conversations
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34. Companies that get it
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35. Most Companies
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36. The Echo Chamber
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37. The Attention Economy

38. Giving Gifts
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“Art is a gift
that changes the
recipient.”
- Seth Godin

39. Still the same principles
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40. The 7 Habits of Social Media Marketing
1. Be Proactive
2. Begin with the
end in mind
3. Put first things
first
4. Think Win-Win
5. Seek first to
understand, then to
be understood
6. Synergize
7. Sharpen the saw
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41. Giving is the fuel
of Social Media.

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Refresh Everything

43. Where “Social” Starts
Leadership
– Company Culture
– Brand
– Marketing Strategy
•Digital Strategy
»Social Media Strategy
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44. TOMS Shoes
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45. WHAT DOES IT MEAN TO
INDIVIDUALS?
Part 3

46. The Factory 1800 - 2000
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47. The Factory
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48. Unlimited
Information
at your
finger tips

49. You
Inc.
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50. From “Wine Guy” to Best Selling Author
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51. What’s your personal brand?

52. If you can’t market yourself…
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53. Be aware of your personal brand
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Hmm, let’s see
what he tweets
about?

54. Your reputation is a click away
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55. SKILLS NEEDED FOR THE FUTURE

56. IBM Poll of 1,500 CEO’s identified creativity as the
No. 1 leadership competency of the future.

57. Dan Pink’s - A Whole New Mind
Design
Story
Symphony
Empathy
Play
Meaning
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58. Where we’ve been. Where we are.
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59. Delivering Happiness
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60. New Companies for a New Economy
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61. Hiring Criteria
1. Digital Citizens
2. Analytical Marketers
3. Online Reach
4. Content Creators
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62. Self directed learning
Ideas Worth Spreading

63. Advice from Friends
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64. Advice from Friends cont.
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1. Develop your writing
2. The landscape will change
3. Focus on fundamentals
1. A degree doesn’t guarantee
anything
2. Go out and get involved
3. Turn your passion into a living

65. “You can’t learn everything
in the classroom.”
- Mark Schaefer

66. “Business can’t succeed
in a world that is failing.”
- Don Tapscott

67. THANK YOU
Re-think Possible

68. Cognitive Surplus – Clay Shirky
Free – Chris Anderson
Inbound Marketing – Hubspot
A Whole New Mind - Daniel Pink
Delivering Happiness – Tony Hsieh
Linchpin – Seth Godin
Brandon.croke@hansoninc.com
www.twitter.com/bcroke
www.bcroke.wordpress.com