Whap happens when your iOS app gets 'featured' by Apple in the Appstore, the Apples stores, and on television. In 2009 my iPhone app AudioZoo was used in an advertising campaign that introduced the iPhone 3~GS. This talks for the Cocoaheads.nl meetup is an account of my experiences, and provides advise for aspiring app builders.

1. Help! Being Featured

2. AudioZoo: Animal Sounds
• My 3rd iPhone app, published January
2009
• Very simple: master list - detail view
• icon, name, photo, ringtones
• NSArray, UITableView, AVAudioPlayer
• Localized in 8 languages

3. Opportunity Knocks...

4. Think Different
• Advertising ruled by art directors
• Communications done by account executives
• Decisions by multiple teams in different time zones
• Bureau dynamics, ambiguity, chain of command
• Short notice, act fast, iterate, embrace change

6. Embrace Change
• "The bird to be featured in the FR
spot will be the kingfisher."
• "The Japanese team prefers the
cuckoo"
• "We need the attached legal form
signed by all photographers of the
birds in the featured screens."
• Contacting Flickr photographer
Ben Brons
• "I'll come back to you later this
afternoon with an update on the JP
photographs, when the LA team
wakes up."
• "Purchase/license a new image for
this bird additionally but quite
urgently so we can get it into studio."
• Scope increased all the time

7. Audiozoonavigationoverview
The animal on the second line should be
‘Vautour’. ‘Autour’ is not an animal, it means
‘around’.
UDID’s
Wilma:****************************************************
Joe:****************************************************
Lucy :****************************************************
Charlie: ****************************************************
Jack: ****************************************************
Joey: ****************************************************
Dexter: ****************************************************
Pedro: ****************************************************
Mila: ****************************************************
Leo: ****************************************************
MAQ: ****************************************************
demo app needed by: 02.09.09
questions for developer:
- do you have rights to use on TV?
1. 2.

9. Think Hero Shot
• Just send me any photo you like,
then I'll put it in the app.
• Could you try this image? it's from
Getty #dv031488
• Really nice kingfisher! Is this the definite
choice?
• Yes it is, but don't buy it yet. We'll buy it
tomorrow and send it across.
• OK, the art department can crop it,
then they have full control.

10. Think Japanese
• Google Translate? Ambiguity
"mouse" = "ハツカネズミ";
"jaguar" = "ジャガー";
"cricket" = "コオロギ";
"turkey" = "トルコ";
• Nowadays: applingua.com

11. およそ→
情報
カラス
農場→家畜
森林→森の動物
ネコ亜科→
ネコの仲間
ネズミ目→ネズミ
サバナ→
サバンナの動物
砂漠→
砂漠の動物
生物海洋学→
海洋生物
余人→
その他
動物に聞く→
AudioZoo
動物に聞く→
AudioZoo 動物に聞く→
AudioZoo
鳥類→鳥

12. Manage Media
• One form for this country,
one form for that country,
one form for this photo,
one form for that photo...
• Why don't you make one
for global use? I'll sign that
and you can do
whatever you like!

13. Think Chinese

14. Approved!
Australia, Canada, China, France, Japan, UK

15. Calendar

16. Japanese 3GS commercial

17. < www.apple.com.cn
Geek point scored

18. Rankin
g

19. Revenues first 2 years

20. Revenues next 2 years

21. Elles étaient Françaises

22. Take away
• Think Hero Shot
• Wow!
• Embrace changes
• Manage media
• Attendez les Françaises
• Long tail is thin

23. Cocoaheads.nl 2013 Bas Meijer