There’s definitely an art to making great videos. But measuring their performance on the web is a job for science. Metrics are numbers and graphs that help you understand your video’s performance, and ultimately ROI. Each can provide a different kind of insight, but it’s important to focus on performance indicators that tie back to your strategic goals for using video in the first place. So grab a calculator, stock up your pocket protector, and meet us down in the lab. It’s time to talk about your video’s metrics!

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