The Share Wales Flickr Group is an image pool intended to allow photo sharing between tourism organisations and businesses, and to serve as a resource for online journalists, travel writers and publishers. The Group is a primary source of visual content for Visit Wales, the tourism marketing arm of the Welsh Government. Photographs shared with the Group link directly back to the originating Flickr account, profile, web site link(s) and the rest. The Group is therefore a powerful tool for distributing high quality images that will grab attention and track back to contributors, their businesses and the services they offer.