1. Success in direct marketing depends on
one factor above all others – reaching the
right people.
We provide our clients with postal, telemarketing, email,
SMS/mobile phone and fax data selected to make their direct
marketing campaigns a success, and gain maximum return on
investment.
We achieve this by selecting data that gives the best possible
combination of the following key elements:
precise targeting
high response rates
accuracy
value for money
Business Mailing Lists
Business mailing lists include over 3.5 million named senior
decision makers at 2.6 million businesses and public sector
organisations in the UK, and over 30 million worldwide.

2. You can select business mailing lists by location, business type
and size, and job function to reflect your target market.
The raw data for business mailing lists comes typically from public
domain sources such as Companies House and business
directories. Detailed additional information is then gathered daily,
largely through on-going telephone validation carried out by trained
researchers. They verify the company information (size, business
activity, site status etc) and names, job titles and job functions of
key senior contacts.
Re-verification is carried out at pre-determined regular intervals,
depending on the size of the company. The largest are contacted
every three months.
Updates and cleaning (gone-aways and notified changes of
address/contact name) are carried out constantly.
A combination of relevant selections means the consumer
mailing lists data can accurately target the individuals most
likely to be interested in your offer.
Consumer Telemarketing Lists
You can specify consumer telemarketing lists consisting of either
landline or mobile numbers.
The selection options for consumer telemarketing lists are similar
to postal and email lists.
As with all data from consumer telemarketing lists are screened

3. against the appropriate suppression files, including Telephone
Preference Service, Mortascreen and Gone-away Suppression
files prior to output.
Consumer Email Lists
Consumer email lists offer direct marketing that is low cost, highly
targeted, and fast.
The money you save on print and postage means that consumer
email lists are an incredibly cost-effective means of reaching your
target audience.
The selection options for targeting consumer email lists include:
Affluence/wealth, age, charity donation, credit cards held, eating
out, family details, finance, gender, health, hobbies, holidays,
home, income, interests, insurance renewal dates, value of
investments, leisure interests, lifestyle, motoring, music,
occupation (choose from almost 2,000), shopping preferences,
sport, wines etc.