SlideShare a Scribd company logo
1 of 11
1 | P a g e 
ASSIGNMENT 
DRIVE fall 2014 
PROGRAM MBA-1 
SEMESTER 1st 
SUBJECT CODE NAME Mb0038-management process & organization behaviour 
CREDITS 4 
BK ID B1621 
MARKS 60 
Name : 
Registration No. : 
Learning Center : IITMS 
Learning Center Code : 02800 
Date of submission: 
___________________________ Directorate of Distance Education ______________________ 
Signature of Sikkim Manipal University Signature of 
Center Signature of Evaluator II Floor, Syndicate House Coordinator 
Manipal-576104 
Q1. Define the terms ‘strategy’. Explain the following: 
a) Corporate strategy 
b) Business strategy
c) Functional strategy 
Definition of Strategy__________________________________________________________ 
Strategy is important because the resources available to achieve these goals are usually limited. 
Many companies use strategies to set goals Strategy generally involves setting goals, 
determining actions to achieve the goals, and mobilizing resources to execute the actions. A 
strategy describes how the ends (goals) will be achieved by the means (resources). 
Explanation of Corporate strategy_______________________________________________ 
Business Dictionary defines a corporate strategy as a strategy that recognizes the factors that are 
currently affecting the firm and its competitors and the factors that may affect the firm and its 
competitors in the future. The firm develops policies and practices to establish a new and 
creative role that will address those factors, giving the firm the competitive advantage. 
Approach 
 Corporate strategy is concerned with reach, competitive contact, managing activities and 
interrelationships and management practices. Reach means identifying issues that are 
corporate issues such as deciding which types of businesses the corporation should 
involve it with and deciding how the business will be combined and overseen. 
Explanation of Business strategy________________________________________________ 
Strategy is management's game plan for strengthening the performance of the enterprise. 
It states how business should be conduct to achieve the desired goals. Without a strategy 
management has no roadmap to guide them. 
Creating a business strategy is a core management function. It must be said that having a good 
strategy and executing the strategy well, does not guarantee success. Organizations can face 
unforeseen circumstances and adverse conditions through no fault of their own. This is where 
business intelligence comes in where you need to constantly monitor how the strategy and the 
objectives are being executed. 
Some experts claim that a strategy should be designed to provide competitive advantage for the 
organization. 
Explanation of Functional strategy_____________________________________________ 
Functional strategy- selection of decision rules in each functional area. Thus, functional 
strategies in any organization, some. It is desirable that they have been fixed in writing. 
2 | P a g e
In particular, functional strategies are as follows: 
Production strategy ("make or buy") - defines what the company produces itself, and those 
purchases from suppliers or partners, that is, how far worked out the production chain. 
Financial Strategy- to select the main source of funding: the development of their own funds or 
through debt financing. 
In addition, each of the functional strategies can be divided into components. For example, 
organizational strategy can be divided into three components: 
 Strategy of building organizations - to select the type of structure (divisional, functional, 
project, etc.); 
Q2. Define the term ‘management’. Explain the Behavioral science theory and Systems 
theory. 
Definition of management_____________________________________________________ 
Management in business and organizations is the function that coordinates the efforts of people 
to accomplish goals and objectives using available resources efficiently and effectively. 
Management comprises planning, organizing, staffing, leading or directing, and controlling an 
organization to accomplish the goal. Resourcing encompasses the deployment and manipulation 
of human resources, financial resources, technological resources, and natural resources. 
Management is also an academic discipline, a social science whose objective is to study social 
organizations. 
Explanation of Behavioral science theory_______________________________________ 
Behavioral science is the systematic analysis and investigation of human and animal behaviour 
through controlled and naturalistic observation, and disciplined scientific experimentation. It 
attempts to accomplish legitimate, objective conclusions through rigorous formulations and 
observation. Examples of behavioral sciences include psychology, psychobiology, criminology 
and cognitive science. 
Categories of behavioral sciences 
Information processing sciences deal with information processing of stimuli from the social 
environment by cognitive entities, to engage in decision making, social judgment and social 
perception for individual functioning and survival of organism in a social environment. 
Psychology, cognitive science, psychobiology, neural networks, social cognition, social 
psychology, semantic networks, ethnology and social neuroscience are classified as information 
processing sciences. 
3 | P a g e
On the other hand, relational sciences deal with relationships, interaction, communication 
networks, associations and relational strategies or dynamics among organisms or cognitive 
entities in a social system. Sociological social psychology, social networks, dynamic network 
analysis, agent-based model and micro simulation are classified as relational sciences. 
Explanation of systems theory_________________________________________________ 
Systems theory is the interdisciplinary study of systems in general, with the goal of elucidating 
principles that can be applied to all types of systems at all nesting levels in all fields of 
research.[citation needed] The term does not yet have a well-established, precise meaning, but 
systems theory can reasonably be considered a specialization of systems thinking; alternatively 
as a goal output of systems science and systems engineering, with an emphasis on generality 
useful across a broad range of systems. 
In this respect, with the possibility of misinterpretations, von Bertalanffy believed a general 
theory of systems "should be an important regulative device in science," to guard against 
superficial analogies that "are useless in science and harmful in their practical consequences." 
A central topic of systems theory is self-regulating systems, i.e. systems self-correcting through 
feedback. Self-regulating systems are found in nature, including the physiological systems of our 
body, in local and global ecosystems, and in climate—and in human learning processes. 
Q3. Give the definition and importance of planning in an organization and explain the steps 
in planning. 
4 | P a g e
Definition of planning_______________________________________________________ 
Planning (also called forethought) is the process of thinking about and organizing the activities 
required to achieve a desired goal. 
Planning involves the creation and maintenance of a plan. As such, planning is a fundamental 
property of intelligent behavior. This thought process is essential to the creation and refinement 
of a plan, or integration of it with other plans; that is, it combines forecasting of developments 
with the preparation of scenarios of how to react to them. 
Explanation of the importance of planning_____________________________________ 
Planning Provides Direction: 
Under the process of planning the objectives of the organisation are defined in simple and clear 
words. The obvious outcome of this is that all the employees get a direction and all their efforts 
are focused towards a particular end. 
Planning Reduces Risks of Uncertainty: 
Planning is always done for future and future is uncertain. With the help of planning possible 
changes in future are anticipated and various activities are planned in the best possible way. 
Planning Reduces Overlapping and Wasteful Activities: 
Under planning, future activities are planned in order to achieve objectives. Consequently, the 
problems of when, where, what and why are almost decided. 
List the steps in planning____________________________________________________ 
1. Goal setting: 
2. Developing the planning premises: 
3. Developing the planning premises: 
4. Deciding the planning period: 
5. Formulation of policies and strategies 
6. Preparing operating plans 
7. Integration of plans 
Explanation of the steps in planning___________________________________________ 
Goal setting: 
Plans are the means to achieve certain ends or objectives. Therefore, establishment of 
organizational or overall objectives is the first step in planning. 
5 | P a g e
Developing the planning premises: 
Before plans are prepared, the assumptions and conditions underlying them must be clearly 
defined these assumptions are called planning premises and they can be identified through 
accurate forecasting of likely future events. 
Reviewing Limitations: 
In practice, several constraints or limitations affect the ability of an organization to achieve its 
objectives. 
Deciding the planning period: 
Once the broad goals, planning premises and limitations are laid down, the next step is to decide 
the period of planning. 
Formulation of policies and strategies: 
After the goals are defined and planning premises are identified, management can formulate poli-cies 
and strategies for the accomplishment of desired results. 
Preparing operating plans: 
After the formulation of overall operating plans, the derivative or supporting plans are prepared. 
Several medium range and short-range plans are required to implement policies and strategies. 
Integration of plans: 
Different plans must be properly balanced so that they support one another. Review and revision 
may be necessary before the plan is put into operation. 
Q4. Define the term Controlling? What are the prerequisites of effective control? 
Definition of controlling_____________________________________________________ 
Control or Controlling is one of the managerial functions like planning, organizing, staffing 
and directing. It is an important function because it helps to check the errors and to take the 
corrective action so that deviation from standards are minimized and stated goals of the 
organization are achieved in a desired manner. 
6 | P a g e
According to modern concepts, control is a foreseeing action whereas earlier concept of control 
was used only when errors were detected. Control in management means setting standards, 
measuring actual performance and taking corrective action. 
Pre-requisites of effective control______________________________________________ 
Objectives: 
A system of control can work more effectively when it is based on the main objectives or goals 
of the organisation. It should be related to the persons. It becomes essential that the standards, 
which are set by the management, should not be too high or too low. 
Suitability: 
A business organization should adopt such a system of control which suits its requirement.-There 
is no hard and fast rule and readymade system of control which give the correct and most 
favorable, results in all type of organizations and in all circumstances. 
Forward looking: 
The system of control should be forward looking which enables the managers to keep a control 
on operations in advance. Each and every deviation from the standards should be noted in time to 
take corrective action before the task is completed. 
Feedback: 
The success of a business depends on a system of control and for a systematic control advance 
planning is needed. This advance planning should be based on actual accurate post information 
collected through investigation. 
Quick action: 
Management gets the information from various line managers or supervisors about the deviation 
in standards and these should be suggested to the planner to take a correct and quick action to 
avoid future wastage. 
Directness: 
In order to make the system of control more effective, it is necessary that the relation between 
the workers and management should be direct. 
Flexibility: 
7 | P a g e
The system of control should be such that it accommodates all changes or failures in plans. If 
plans are to be revised due to change in its objectives, the system of control should also be 
adjusted to suit the changed circumstances. 
Economy: 
The system of control must be economical. In simple words, cost of the control system should 
not exceed its benefits. A system of control to be adopted by the organisation should be cheaper 
in terms of expenses. 
Q5. What are ‘attitudes’? Explain the components and functions of attitude. 
Meaning of attitude__________________________________________________________ 
In psychology, an attitude is an expression of favor or disfavor toward a person, place, thing, or 
event (the attitude object). Prominent psychologist Gordon Allport once described attitudes "the 
most distinctive and indispensable concept in contemporary social psychology." Attitude can be 
formed from a person's past and present. Key topics in the study of attitudes include attitude 
measurement, attitude change, and attitude-behavior relationships. 
Attitude is an evaluation of an attitude object to vary from extremely negative to extremely 
positive, but also admits that people can also be conflicted or ambivalent toward an object 
meaning that they might at different times express both positive and negative attitude toward the 
same object. This has led to some discussion of whether individual can hold multiple attitudes 
toward the same object. 
Explanation of the components of attitude_______________________________________ 
Cognitive Component 
The Cognitive component of attitudes refer to the beliefs, thoughts, and attributes that we would 
associate with an object. Many times a person's attitude might be based on the negative and 
positive attributes they associate with an object. 
Affective Component 
The Affective component of attributes refer to your feelings or emotions linked to an attitude 
object. Affective responses influence attitudes in a number of ways. For example, many people 
are afraid/scared of spiders. So this negative affective response is likely to cause you to have a 
negative attitude towards spiders. 
8 | P a g e
Behavioral Component 
The behavioral component of attitudes refers to past behaviors or experiences regarding an 
attitude object. The idea that people might infer their attitudes from their previous actions. 
Explanation of the functions of attitude___________________________________________ 
Daniel Katz classified attitudes into four different groups based on their functions 
1. Utilitarian: provides us with general approach or avoidance tendencies 
2. Knowledge: help people organize and interpret new information 
3. Ego-defensive: attitudes can help people protect their self-esteem 
4. Value-expressive: used to express central values or beliefs 
Another classic view of attitudes is that attitudes serve particular functions for individuals. That 
is, researchers have tried to understand why individuals hold particular attitudes or why they 
hold attitudes in general by considering how attitudes affect the individuals who hold them. 
Daniel Katz, for example, writes that attitudes can serve "instrumental, adjustive or utilitarian," 
"ego-defensive," "value-expressive," or "knowledge" functions. The functional view of attitudes 
suggests that in order for attitudes to change (e.g., via persuasion), appeals must be made to the 
function(s) that a particular attitude serves for the individual. 
Q6. Define leadership. Write a brief note on ‘Contingency Theories of Leadership’. 
Definition of leadership_______________________________________________________ 
Leadership has been described as "a process of social influence in which a person can enlist the 
aid and support of others in the accomplishment of a common task".For example, some 
understand a leader simply as somebody whom people follow, or as somebody who guides or 
directs others, while others define leadership as "organizing a group of people to achieve a 
common goal" 
9 | P a g e
Contingency Theories of Leadership____________________________________________ 
The Fiedler contingency model bases the leader's effectiveness on what Fred Fiedler called 
situational contingency. This results from the interaction of leadership style and situational 
favorability (later called situational control). The theory defined two types of leader: those who 
tend to accomplish the task by developing good relationships with the group (relationship-oriented), 
and those who have as their prime concern carrying out the task itself (task-oriented). 
According to Fiedler, there is no ideal leader. Both task-oriented and relationship-oriented 
leaders can be effective if their leadership orientation fits the situation. When there is a good 
leader-member relation, a highly structured task, and high leader position power, the situation is 
considered a "favorable situation". Fiedler found that task-oriented leaders are more effective in 
extremely favorable or unfavorable situations, whereas relationship-oriented leaders perform best 
in situations with intermediate favorability. 
Victor Vroom, in collaboration with Phillip Yetton and later with Arthur Jago developed a 
taxonomy for describing leadership situations, which was used in a normative decision model 
where leadership styles were connected to situational variables, defining which approach was 
more suitable to which situation. This approach was novel because it supported the idea that the 
same manager could rely on different group decision making approaches depending on the 
attributes of each situation. This model was later referred to as situational contingency theory. 
The path-goal theory of leadership was developed by Robert House and was based on the 
expectancy theory of Victor Vroom. According to House, the essence of the theory is "the meta 
proposition that leaders, to be effective, engage in behaviors that complement subordinates' 
environments and abilities in a manner that compensates for deficiencies and is instrumental to 
subordinate satisfaction and individual and work unit performance". The theory identifies four 
leader behaviors, achievement-oriented, directive, participative, and supportive, that is 
contingent to the environment factors and follower characteristics. In contrast to the Fiedler 
contingency model, the path-goal model states that the four leadership behaviors are fluid, and 
that leaders can adopt any of the four depending on what the situation demands. 
10 | P a g e
11 | P a g e

More Related Content

What's hot

A leaders guide itle-clark1
A leaders guide itle-clark1A leaders guide itle-clark1
A leaders guide itle-clark12013_21
 
Management
Management Management
Management medha007
 
Organization&mgt intro
Organization&mgt introOrganization&mgt intro
Organization&mgt introjona villalas
 
An overview of Management and Organization
An overview of Management and OrganizationAn overview of Management and Organization
An overview of Management and OrganizationLeah May Cabugao
 
ORGANIZATIONAL BEHAVIOR AND HUMAN RELATIONS
ORGANIZATIONAL BEHAVIOR AND HUMAN RELATIONSORGANIZATIONAL BEHAVIOR AND HUMAN RELATIONS
ORGANIZATIONAL BEHAVIOR AND HUMAN RELATIONSDR .PALLAVI PATHANIA
 
Introduction To Management And Organisation- Foundation Course Semester 4- Pr...
Introduction To Management And Organisation- Foundation Course Semester 4- Pr...Introduction To Management And Organisation- Foundation Course Semester 4- Pr...
Introduction To Management And Organisation- Foundation Course Semester 4- Pr...KarishmaShetty16
 
Importance of Organizational Behaviour
Importance of Organizational BehaviourImportance of Organizational Behaviour
Importance of Organizational BehaviourSheetal Narkar
 
Evolution of management theory
Evolution of management theoryEvolution of management theory
Evolution of management theoryshrinivas kulkarni
 
Roles of strategic leaders
Roles  of  strategic  leadersRoles  of  strategic  leaders
Roles of strategic leadersStudsPlanet.com
 
Influence of corporate values in formulating strategies for business advantage
Influence of corporate values in formulating strategies for business advantageInfluence of corporate values in formulating strategies for business advantage
Influence of corporate values in formulating strategies for business advantageIAEME Publication
 
Mpp notes every topic is covered of mpp sem 1 of engee.
Mpp notes every topic is covered of mpp sem 1 of engee.Mpp notes every topic is covered of mpp sem 1 of engee.
Mpp notes every topic is covered of mpp sem 1 of engee.MunishKumar261
 
Chapter 9 Leadership
Chapter 9 LeadershipChapter 9 Leadership
Chapter 9 LeadershipPeleZain
 
Business Principles PowerPoint Presentation Slide
Business Principles PowerPoint Presentation Slide Business Principles PowerPoint Presentation Slide
Business Principles PowerPoint Presentation Slide SlideTeam
 
Management principles aand practices
Management  principles aand practicesManagement  principles aand practices
Management principles aand practicesdeepjain9
 
Organization assessment by Harry Levinson
Organization assessment by Harry LevinsonOrganization assessment by Harry Levinson
Organization assessment by Harry LevinsonSandhya Johnson
 

What's hot (20)

A leaders guide itle-clark1
A leaders guide itle-clark1A leaders guide itle-clark1
A leaders guide itle-clark1
 
Difference between hrm and pm on aug 03
Difference between hrm and pm on aug 03Difference between hrm and pm on aug 03
Difference between hrm and pm on aug 03
 
Management
Management Management
Management
 
Organization structure
Organization structureOrganization structure
Organization structure
 
Organization&mgt intro
Organization&mgt introOrganization&mgt intro
Organization&mgt intro
 
An overview of Management and Organization
An overview of Management and OrganizationAn overview of Management and Organization
An overview of Management and Organization
 
ORGANIZATIONAL BEHAVIOR AND HUMAN RELATIONS
ORGANIZATIONAL BEHAVIOR AND HUMAN RELATIONSORGANIZATIONAL BEHAVIOR AND HUMAN RELATIONS
ORGANIZATIONAL BEHAVIOR AND HUMAN RELATIONS
 
Introduction To Management And Organisation- Foundation Course Semester 4- Pr...
Introduction To Management And Organisation- Foundation Course Semester 4- Pr...Introduction To Management And Organisation- Foundation Course Semester 4- Pr...
Introduction To Management And Organisation- Foundation Course Semester 4- Pr...
 
Importance of Organizational Behaviour
Importance of Organizational BehaviourImportance of Organizational Behaviour
Importance of Organizational Behaviour
 
Evolution of management theory
Evolution of management theoryEvolution of management theory
Evolution of management theory
 
Roles of strategic leaders
Roles  of  strategic  leadersRoles  of  strategic  leaders
Roles of strategic leaders
 
Influence of corporate values in formulating strategies for business advantage
Influence of corporate values in formulating strategies for business advantageInfluence of corporate values in formulating strategies for business advantage
Influence of corporate values in formulating strategies for business advantage
 
Mpp notes every topic is covered of mpp sem 1 of engee.
Mpp notes every topic is covered of mpp sem 1 of engee.Mpp notes every topic is covered of mpp sem 1 of engee.
Mpp notes every topic is covered of mpp sem 1 of engee.
 
Chapter 9 Leadership
Chapter 9 LeadershipChapter 9 Leadership
Chapter 9 Leadership
 
Business Principles PowerPoint Presentation Slide
Business Principles PowerPoint Presentation Slide Business Principles PowerPoint Presentation Slide
Business Principles PowerPoint Presentation Slide
 
Staffing
StaffingStaffing
Staffing
 
Org psy
Org psyOrg psy
Org psy
 
Sess1
Sess1Sess1
Sess1
 
Management principles aand practices
Management  principles aand practicesManagement  principles aand practices
Management principles aand practices
 
Organization assessment by Harry Levinson
Organization assessment by Harry LevinsonOrganization assessment by Harry Levinson
Organization assessment by Harry Levinson
 

Viewers also liked

Management and Organization Behavior PPT, MBA
Management and Organization Behavior PPT, MBAManagement and Organization Behavior PPT, MBA
Management and Organization Behavior PPT, MBAIshaq Ahmed
 
Organisational behaviour ppt
Organisational behaviour  pptOrganisational behaviour  ppt
Organisational behaviour pptsaransuriyan
 
Influence, tactics, power and politics
Influence, tactics, power and politicsInfluence, tactics, power and politics
Influence, tactics, power and politicsTamim123
 
MBA 1s sem Organisational Behaviour Notes
MBA 1s sem Organisational Behaviour NotesMBA 1s sem Organisational Behaviour Notes
MBA 1s sem Organisational Behaviour NotesSuman Poudel
 
Organizational behavior
Organizational behaviorOrganizational behavior
Organizational behaviorpriyasharmma
 
Basic Concepts of Organisational Behaviour
Basic Concepts of Organisational BehaviourBasic Concepts of Organisational Behaviour
Basic Concepts of Organisational Behaviourmanishray
 

Viewers also liked (11)

Management and Organization Behavior PPT, MBA
Management and Organization Behavior PPT, MBAManagement and Organization Behavior PPT, MBA
Management and Organization Behavior PPT, MBA
 
Organisational behaviour ppt
Organisational behaviour  pptOrganisational behaviour  ppt
Organisational behaviour ppt
 
RDA Organisational and Process Status
RDA Organisational and Process StatusRDA Organisational and Process Status
RDA Organisational and Process Status
 
Organizational behaviour
Organizational behaviourOrganizational behaviour
Organizational behaviour
 
Influence, tactics, power and politics
Influence, tactics, power and politicsInfluence, tactics, power and politics
Influence, tactics, power and politics
 
MBA 1s sem Organisational Behaviour Notes
MBA 1s sem Organisational Behaviour NotesMBA 1s sem Organisational Behaviour Notes
MBA 1s sem Organisational Behaviour Notes
 
Organizational behaviour
Organizational behaviourOrganizational behaviour
Organizational behaviour
 
Mba ppt. why are you doing mba
Mba ppt. why are you doing mbaMba ppt. why are you doing mba
Mba ppt. why are you doing mba
 
Organizational behavior
Organizational behaviorOrganizational behavior
Organizational behavior
 
Basic Concepts of Organisational Behaviour
Basic Concepts of Organisational BehaviourBasic Concepts of Organisational Behaviour
Basic Concepts of Organisational Behaviour
 
Chapter 1 Organizational Behaviour
Chapter 1  Organizational Behaviour Chapter 1  Organizational Behaviour
Chapter 1 Organizational Behaviour
 

Similar to management process & organization behavior

Planning and cybernetic control paper
Planning and cybernetic control paperPlanning and cybernetic control paper
Planning and cybernetic control paperEka Darmadi
 
Module 1 OverviewThe purpose, function, and application of str.docx
Module 1 OverviewThe purpose, function, and application of str.docxModule 1 OverviewThe purpose, function, and application of str.docx
Module 1 OverviewThe purpose, function, and application of str.docxraju957290
 
Planning - Meaning and Definition – Nature – Objectives – Advantages and Disa...
Planning - Meaning and Definition – Nature – Objectives – Advantages and Disa...Planning - Meaning and Definition – Nature – Objectives – Advantages and Disa...
Planning - Meaning and Definition – Nature – Objectives – Advantages and Disa...Jumanul Haque
 
Planning & decision making(chapter 3)
Planning & decision making(chapter 3)Planning & decision making(chapter 3)
Planning & decision making(chapter 3)ritumunna2012
 
Strategic planning process and the role of hr
Strategic planning process and the role of hrStrategic planning process and the role of hr
Strategic planning process and the role of hrwilliamwachira
 
Health care planning.pptx
Health care planning.pptxHealth care planning.pptx
Health care planning.pptxTayeDosane
 
Hotel administration
Hotel administrationHotel administration
Hotel administrationConfidential
 
Organisational Direction : Planning process
Organisational Direction : Planning processOrganisational Direction : Planning process
Organisational Direction : Planning processMidul Kasim
 
May june 2014
May june 2014May june 2014
May june 2014Gtec Ece
 
Performance Management - Herman Augnis
Performance Management - Herman Augnis Performance Management - Herman Augnis
Performance Management - Herman Augnis Preeti Bhaskar
 
Hotel administration
Hotel administrationHotel administration
Hotel administrationConfidential
 
ORGANISATIONAL & BUSINESS MANAGEMENT
ORGANISATIONAL & BUSINESS MANAGEMENTORGANISATIONAL & BUSINESS MANAGEMENT
ORGANISATIONAL & BUSINESS MANAGEMENTshaien ariff
 
Kuis 1, an overview of strategic management
Kuis 1, an overview of strategic managementKuis 1, an overview of strategic management
Kuis 1, an overview of strategic managementwinniewien
 
Strategic Magt Law sem 5.pptx
Strategic Magt Law sem 5.pptxStrategic Magt Law sem 5.pptx
Strategic Magt Law sem 5.pptxPuneetLUCIFER
 

Similar to management process & organization behavior (20)

Strategic plan
Strategic planStrategic plan
Strategic plan
 
AB1.pptx
AB1.pptxAB1.pptx
AB1.pptx
 
Mo 2a
Mo 2aMo 2a
Mo 2a
 
Planning and cybernetic control paper
Planning and cybernetic control paperPlanning and cybernetic control paper
Planning and cybernetic control paper
 
Module 1 OverviewThe purpose, function, and application of str.docx
Module 1 OverviewThe purpose, function, and application of str.docxModule 1 OverviewThe purpose, function, and application of str.docx
Module 1 OverviewThe purpose, function, and application of str.docx
 
Planning - Meaning and Definition – Nature – Objectives – Advantages and Disa...
Planning - Meaning and Definition – Nature – Objectives – Advantages and Disa...Planning - Meaning and Definition – Nature – Objectives – Advantages and Disa...
Planning - Meaning and Definition – Nature – Objectives – Advantages and Disa...
 
Planning & decision making(chapter 3)
Planning & decision making(chapter 3)Planning & decision making(chapter 3)
Planning & decision making(chapter 3)
 
Strategic planning process and the role of hr
Strategic planning process and the role of hrStrategic planning process and the role of hr
Strategic planning process and the role of hr
 
Health care planning.pptx
Health care planning.pptxHealth care planning.pptx
Health care planning.pptx
 
Planning - mission, philosophy ppt
Planning - mission, philosophy  ppt Planning - mission, philosophy  ppt
Planning - mission, philosophy ppt
 
Hotel administration
Hotel administrationHotel administration
Hotel administration
 
PLANNING
PLANNING PLANNING
PLANNING
 
Organisational Direction : Planning process
Organisational Direction : Planning processOrganisational Direction : Planning process
Organisational Direction : Planning process
 
May june 2014
May june 2014May june 2014
May june 2014
 
Performance Management - Herman Augnis
Performance Management - Herman Augnis Performance Management - Herman Augnis
Performance Management - Herman Augnis
 
Hotel administration
Hotel administrationHotel administration
Hotel administration
 
Planning
PlanningPlanning
Planning
 
ORGANISATIONAL & BUSINESS MANAGEMENT
ORGANISATIONAL & BUSINESS MANAGEMENTORGANISATIONAL & BUSINESS MANAGEMENT
ORGANISATIONAL & BUSINESS MANAGEMENT
 
Kuis 1, an overview of strategic management
Kuis 1, an overview of strategic managementKuis 1, an overview of strategic management
Kuis 1, an overview of strategic management
 
Strategic Magt Law sem 5.pptx
Strategic Magt Law sem 5.pptxStrategic Magt Law sem 5.pptx
Strategic Magt Law sem 5.pptx
 

Recently uploaded

VIP 7001035870 Find & Meet Hyderabad Call Girls Kondapur high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Kondapur high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Kondapur high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Kondapur high-profile Call Girladitipandeya
 
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Nehwal
 
operational plan ppt.pptx nursing management
operational plan ppt.pptx nursing managementoperational plan ppt.pptx nursing management
operational plan ppt.pptx nursing managementTulsiDhidhi1
 
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607dollysharma2066
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampPLCLeadershipDevelop
 
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, MumbaiPooja Nehwal
 
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceanilsa9823
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girladitipandeya
 
CEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyCEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyHafizMuhammadAbdulla5
 

Recently uploaded (20)

Unlocking the Future - Dr Max Blumberg, Founder of Blumberg Partnership
Unlocking the Future - Dr Max Blumberg, Founder of Blumberg PartnershipUnlocking the Future - Dr Max Blumberg, Founder of Blumberg Partnership
Unlocking the Future - Dr Max Blumberg, Founder of Blumberg Partnership
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Kondapur high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Kondapur high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Kondapur high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Kondapur high-profile Call Girl
 
Peak Performance & Resilience - Dr Dorian Dugmore
Peak Performance & Resilience - Dr Dorian DugmorePeak Performance & Resilience - Dr Dorian Dugmore
Peak Performance & Resilience - Dr Dorian Dugmore
 
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
 
Imagine - HR; are handling the 'bad banter' - Stella Chandler.pdf
Imagine - HR; are handling the 'bad banter' - Stella Chandler.pdfImagine - HR; are handling the 'bad banter' - Stella Chandler.pdf
Imagine - HR; are handling the 'bad banter' - Stella Chandler.pdf
 
operational plan ppt.pptx nursing management
operational plan ppt.pptx nursing managementoperational plan ppt.pptx nursing management
operational plan ppt.pptx nursing management
 
Discover -CQ Master Class - Rikita Wadhwa.pdf
Discover -CQ Master Class - Rikita Wadhwa.pdfDiscover -CQ Master Class - Rikita Wadhwa.pdf
Discover -CQ Master Class - Rikita Wadhwa.pdf
 
Leadership in Crisis - Helio Vogas, Risk & Leadership Keynote Speaker
Leadership in Crisis - Helio Vogas, Risk & Leadership Keynote SpeakerLeadership in Crisis - Helio Vogas, Risk & Leadership Keynote Speaker
Leadership in Crisis - Helio Vogas, Risk & Leadership Keynote Speaker
 
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICECall Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
 
LoveLocalGov - Chris Twigg, Inner Circle
LoveLocalGov - Chris Twigg, Inner CircleLoveLocalGov - Chris Twigg, Inner Circle
LoveLocalGov - Chris Twigg, Inner Circle
 
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC Bootcamp
 
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
 
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
 
Becoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette ThompsonBecoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette Thompson
 
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No AdvanceRohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
 
Disrupt or be Disrupted - Kirk Vallis.pdf
Disrupt or be Disrupted - Kirk Vallis.pdfDisrupt or be Disrupted - Kirk Vallis.pdf
Disrupt or be Disrupted - Kirk Vallis.pdf
 
Empowering Local Government Frontline Services - Mo Baines.pdf
Empowering Local Government Frontline Services - Mo Baines.pdfEmpowering Local Government Frontline Services - Mo Baines.pdf
Empowering Local Government Frontline Services - Mo Baines.pdf
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls Ameerpet high-profile Call Girl
 
CEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyCEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biography
 

management process & organization behavior

  • 1. 1 | P a g e ASSIGNMENT DRIVE fall 2014 PROGRAM MBA-1 SEMESTER 1st SUBJECT CODE NAME Mb0038-management process & organization behaviour CREDITS 4 BK ID B1621 MARKS 60 Name : Registration No. : Learning Center : IITMS Learning Center Code : 02800 Date of submission: ___________________________ Directorate of Distance Education ______________________ Signature of Sikkim Manipal University Signature of Center Signature of Evaluator II Floor, Syndicate House Coordinator Manipal-576104 Q1. Define the terms ‘strategy’. Explain the following: a) Corporate strategy b) Business strategy
  • 2. c) Functional strategy Definition of Strategy__________________________________________________________ Strategy is important because the resources available to achieve these goals are usually limited. Many companies use strategies to set goals Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). Explanation of Corporate strategy_______________________________________________ Business Dictionary defines a corporate strategy as a strategy that recognizes the factors that are currently affecting the firm and its competitors and the factors that may affect the firm and its competitors in the future. The firm develops policies and practices to establish a new and creative role that will address those factors, giving the firm the competitive advantage. Approach  Corporate strategy is concerned with reach, competitive contact, managing activities and interrelationships and management practices. Reach means identifying issues that are corporate issues such as deciding which types of businesses the corporation should involve it with and deciding how the business will be combined and overseen. Explanation of Business strategy________________________________________________ Strategy is management's game plan for strengthening the performance of the enterprise. It states how business should be conduct to achieve the desired goals. Without a strategy management has no roadmap to guide them. Creating a business strategy is a core management function. It must be said that having a good strategy and executing the strategy well, does not guarantee success. Organizations can face unforeseen circumstances and adverse conditions through no fault of their own. This is where business intelligence comes in where you need to constantly monitor how the strategy and the objectives are being executed. Some experts claim that a strategy should be designed to provide competitive advantage for the organization. Explanation of Functional strategy_____________________________________________ Functional strategy- selection of decision rules in each functional area. Thus, functional strategies in any organization, some. It is desirable that they have been fixed in writing. 2 | P a g e
  • 3. In particular, functional strategies are as follows: Production strategy ("make or buy") - defines what the company produces itself, and those purchases from suppliers or partners, that is, how far worked out the production chain. Financial Strategy- to select the main source of funding: the development of their own funds or through debt financing. In addition, each of the functional strategies can be divided into components. For example, organizational strategy can be divided into three components:  Strategy of building organizations - to select the type of structure (divisional, functional, project, etc.); Q2. Define the term ‘management’. Explain the Behavioral science theory and Systems theory. Definition of management_____________________________________________________ Management in business and organizations is the function that coordinates the efforts of people to accomplish goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization to accomplish the goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. Management is also an academic discipline, a social science whose objective is to study social organizations. Explanation of Behavioral science theory_______________________________________ Behavioral science is the systematic analysis and investigation of human and animal behaviour through controlled and naturalistic observation, and disciplined scientific experimentation. It attempts to accomplish legitimate, objective conclusions through rigorous formulations and observation. Examples of behavioral sciences include psychology, psychobiology, criminology and cognitive science. Categories of behavioral sciences Information processing sciences deal with information processing of stimuli from the social environment by cognitive entities, to engage in decision making, social judgment and social perception for individual functioning and survival of organism in a social environment. Psychology, cognitive science, psychobiology, neural networks, social cognition, social psychology, semantic networks, ethnology and social neuroscience are classified as information processing sciences. 3 | P a g e
  • 4. On the other hand, relational sciences deal with relationships, interaction, communication networks, associations and relational strategies or dynamics among organisms or cognitive entities in a social system. Sociological social psychology, social networks, dynamic network analysis, agent-based model and micro simulation are classified as relational sciences. Explanation of systems theory_________________________________________________ Systems theory is the interdisciplinary study of systems in general, with the goal of elucidating principles that can be applied to all types of systems at all nesting levels in all fields of research.[citation needed] The term does not yet have a well-established, precise meaning, but systems theory can reasonably be considered a specialization of systems thinking; alternatively as a goal output of systems science and systems engineering, with an emphasis on generality useful across a broad range of systems. In this respect, with the possibility of misinterpretations, von Bertalanffy believed a general theory of systems "should be an important regulative device in science," to guard against superficial analogies that "are useless in science and harmful in their practical consequences." A central topic of systems theory is self-regulating systems, i.e. systems self-correcting through feedback. Self-regulating systems are found in nature, including the physiological systems of our body, in local and global ecosystems, and in climate—and in human learning processes. Q3. Give the definition and importance of planning in an organization and explain the steps in planning. 4 | P a g e
  • 5. Definition of planning_______________________________________________________ Planning (also called forethought) is the process of thinking about and organizing the activities required to achieve a desired goal. Planning involves the creation and maintenance of a plan. As such, planning is a fundamental property of intelligent behavior. This thought process is essential to the creation and refinement of a plan, or integration of it with other plans; that is, it combines forecasting of developments with the preparation of scenarios of how to react to them. Explanation of the importance of planning_____________________________________ Planning Provides Direction: Under the process of planning the objectives of the organisation are defined in simple and clear words. The obvious outcome of this is that all the employees get a direction and all their efforts are focused towards a particular end. Planning Reduces Risks of Uncertainty: Planning is always done for future and future is uncertain. With the help of planning possible changes in future are anticipated and various activities are planned in the best possible way. Planning Reduces Overlapping and Wasteful Activities: Under planning, future activities are planned in order to achieve objectives. Consequently, the problems of when, where, what and why are almost decided. List the steps in planning____________________________________________________ 1. Goal setting: 2. Developing the planning premises: 3. Developing the planning premises: 4. Deciding the planning period: 5. Formulation of policies and strategies 6. Preparing operating plans 7. Integration of plans Explanation of the steps in planning___________________________________________ Goal setting: Plans are the means to achieve certain ends or objectives. Therefore, establishment of organizational or overall objectives is the first step in planning. 5 | P a g e
  • 6. Developing the planning premises: Before plans are prepared, the assumptions and conditions underlying them must be clearly defined these assumptions are called planning premises and they can be identified through accurate forecasting of likely future events. Reviewing Limitations: In practice, several constraints or limitations affect the ability of an organization to achieve its objectives. Deciding the planning period: Once the broad goals, planning premises and limitations are laid down, the next step is to decide the period of planning. Formulation of policies and strategies: After the goals are defined and planning premises are identified, management can formulate poli-cies and strategies for the accomplishment of desired results. Preparing operating plans: After the formulation of overall operating plans, the derivative or supporting plans are prepared. Several medium range and short-range plans are required to implement policies and strategies. Integration of plans: Different plans must be properly balanced so that they support one another. Review and revision may be necessary before the plan is put into operation. Q4. Define the term Controlling? What are the prerequisites of effective control? Definition of controlling_____________________________________________________ Control or Controlling is one of the managerial functions like planning, organizing, staffing and directing. It is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the organization are achieved in a desired manner. 6 | P a g e
  • 7. According to modern concepts, control is a foreseeing action whereas earlier concept of control was used only when errors were detected. Control in management means setting standards, measuring actual performance and taking corrective action. Pre-requisites of effective control______________________________________________ Objectives: A system of control can work more effectively when it is based on the main objectives or goals of the organisation. It should be related to the persons. It becomes essential that the standards, which are set by the management, should not be too high or too low. Suitability: A business organization should adopt such a system of control which suits its requirement.-There is no hard and fast rule and readymade system of control which give the correct and most favorable, results in all type of organizations and in all circumstances. Forward looking: The system of control should be forward looking which enables the managers to keep a control on operations in advance. Each and every deviation from the standards should be noted in time to take corrective action before the task is completed. Feedback: The success of a business depends on a system of control and for a systematic control advance planning is needed. This advance planning should be based on actual accurate post information collected through investigation. Quick action: Management gets the information from various line managers or supervisors about the deviation in standards and these should be suggested to the planner to take a correct and quick action to avoid future wastage. Directness: In order to make the system of control more effective, it is necessary that the relation between the workers and management should be direct. Flexibility: 7 | P a g e
  • 8. The system of control should be such that it accommodates all changes or failures in plans. If plans are to be revised due to change in its objectives, the system of control should also be adjusted to suit the changed circumstances. Economy: The system of control must be economical. In simple words, cost of the control system should not exceed its benefits. A system of control to be adopted by the organisation should be cheaper in terms of expenses. Q5. What are ‘attitudes’? Explain the components and functions of attitude. Meaning of attitude__________________________________________________________ In psychology, an attitude is an expression of favor or disfavor toward a person, place, thing, or event (the attitude object). Prominent psychologist Gordon Allport once described attitudes "the most distinctive and indispensable concept in contemporary social psychology." Attitude can be formed from a person's past and present. Key topics in the study of attitudes include attitude measurement, attitude change, and attitude-behavior relationships. Attitude is an evaluation of an attitude object to vary from extremely negative to extremely positive, but also admits that people can also be conflicted or ambivalent toward an object meaning that they might at different times express both positive and negative attitude toward the same object. This has led to some discussion of whether individual can hold multiple attitudes toward the same object. Explanation of the components of attitude_______________________________________ Cognitive Component The Cognitive component of attitudes refer to the beliefs, thoughts, and attributes that we would associate with an object. Many times a person's attitude might be based on the negative and positive attributes they associate with an object. Affective Component The Affective component of attributes refer to your feelings or emotions linked to an attitude object. Affective responses influence attitudes in a number of ways. For example, many people are afraid/scared of spiders. So this negative affective response is likely to cause you to have a negative attitude towards spiders. 8 | P a g e
  • 9. Behavioral Component The behavioral component of attitudes refers to past behaviors or experiences regarding an attitude object. The idea that people might infer their attitudes from their previous actions. Explanation of the functions of attitude___________________________________________ Daniel Katz classified attitudes into four different groups based on their functions 1. Utilitarian: provides us with general approach or avoidance tendencies 2. Knowledge: help people organize and interpret new information 3. Ego-defensive: attitudes can help people protect their self-esteem 4. Value-expressive: used to express central values or beliefs Another classic view of attitudes is that attitudes serve particular functions for individuals. That is, researchers have tried to understand why individuals hold particular attitudes or why they hold attitudes in general by considering how attitudes affect the individuals who hold them. Daniel Katz, for example, writes that attitudes can serve "instrumental, adjustive or utilitarian," "ego-defensive," "value-expressive," or "knowledge" functions. The functional view of attitudes suggests that in order for attitudes to change (e.g., via persuasion), appeals must be made to the function(s) that a particular attitude serves for the individual. Q6. Define leadership. Write a brief note on ‘Contingency Theories of Leadership’. Definition of leadership_______________________________________________________ Leadership has been described as "a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common task".For example, some understand a leader simply as somebody whom people follow, or as somebody who guides or directs others, while others define leadership as "organizing a group of people to achieve a common goal" 9 | P a g e
  • 10. Contingency Theories of Leadership____________________________________________ The Fiedler contingency model bases the leader's effectiveness on what Fred Fiedler called situational contingency. This results from the interaction of leadership style and situational favorability (later called situational control). The theory defined two types of leader: those who tend to accomplish the task by developing good relationships with the group (relationship-oriented), and those who have as their prime concern carrying out the task itself (task-oriented). According to Fiedler, there is no ideal leader. Both task-oriented and relationship-oriented leaders can be effective if their leadership orientation fits the situation. When there is a good leader-member relation, a highly structured task, and high leader position power, the situation is considered a "favorable situation". Fiedler found that task-oriented leaders are more effective in extremely favorable or unfavorable situations, whereas relationship-oriented leaders perform best in situations with intermediate favorability. Victor Vroom, in collaboration with Phillip Yetton and later with Arthur Jago developed a taxonomy for describing leadership situations, which was used in a normative decision model where leadership styles were connected to situational variables, defining which approach was more suitable to which situation. This approach was novel because it supported the idea that the same manager could rely on different group decision making approaches depending on the attributes of each situation. This model was later referred to as situational contingency theory. The path-goal theory of leadership was developed by Robert House and was based on the expectancy theory of Victor Vroom. According to House, the essence of the theory is "the meta proposition that leaders, to be effective, engage in behaviors that complement subordinates' environments and abilities in a manner that compensates for deficiencies and is instrumental to subordinate satisfaction and individual and work unit performance". The theory identifies four leader behaviors, achievement-oriented, directive, participative, and supportive, that is contingent to the environment factors and follower characteristics. In contrast to the Fiedler contingency model, the path-goal model states that the four leadership behaviors are fluid, and that leaders can adopt any of the four depending on what the situation demands. 10 | P a g e
  • 11. 11 | P a g e