1. In 2011 D6 Sports was
approached by accomplished
athlete and Action Sports
golden boy, Shaun White to
license a hard goods category.
Wasting no time, a business
plan and proposal was
submitted to Shaun and his
agents. Shortly after D6 signed
exclusive global rights for his
brand; Shaun White Supply Co.
ABILITY TO
EXECUTE:
A brand is born.

2. BRAND LAUNCH
Logo debuts at the Summer X-Games in
Los Angeles and wins the Vert Gold Medal.
Official brand launch at
the DEW TOUR in
Las Vegas.
Transworld Biz
Brand Launch
Press Release
Shaun White had great personal exposure leading in to the 2011 Summer
X-Games which lent itself to this new brand promotional opportunity.

3. PRODUCT DEVELOPMENT
Every product was rigorously tested, changed and tested again until Shaun
and his team felt industry standards were met. It was important that SWSC’s
products could be used by him in competition and recreational athletes.
We created, produced and delivered authentic products at the highest specs
at affordable price points.

4. GLOBAL DISTRIBUTION
ISPO Tradeshow Booth
The US market was our primary distribution focus. We launched Target
exclusives at mass, wholesale/club stores, specialty sporting good, skate and
specialty stores, and E-Commerce. In 2012 SWSC was launched
internationally, reaching global distribution in 1 year.
Personal Brand Welcome to Retailers Brand Feature on Walmart.com
Amazon.com
Brand Page
Promotional DVD with Purchase

5. MARKETING INITIATIVES
Shaun White Supply Co National Commercial
Website Launch in 2011
Brand Launch Party
Facebook Page
Instagram & Twitter
We elevated baseline mass-market awareness of SWSC by enhancing
perception and showcasing that Shaun was a true supporter of the brand.
Creating a multi-tiered, multi-platform branding and communications
campaign to connect with his fans and consumers.
Boys & Girls Club : Teen Leadership Awards

6. RETAIL PERFORMANCE
Toys R Us End Caps. First new bike brand
in 11 years.Sporting Goods Stores
End Caps
Sales quickly increased with improved in store showcases of products, and
package designs that better connects Shaun to the brand and highlights his
accomplishments while enhancing the consumer’s experience.
Developed and executed
Walmart Half Pallet displays.
Amazon.com Brand Showcase
“Club” store
Pallet display
Wal-Mart Holiday
Shipped 80,000 Units