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‫ي‬ ‫شناس‬ ‫ی‬‫مشتر‬
‫اقتصادي‬ ‫ان‬‫ر‬‫بح‬ ‫و‬ ‫ركود‬ ‫ه‬‫ر‬‫دو‬ ‫در‬
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‫و‬ ‫مانها‬‫ز‬‫سا‬ ‫فروش‬‫و‬ ‫یابی‬‫ر‬‫ا‬‫ز‬‫با‬‫ر‬‫مشاو‬‫خدماتي‬‫و‬ ‫توليدي‬‫متعدد‬ ‫شرکتهای‬
‫صنعتی‬ ‫مدیریت‬ ‫مان‬‫ز‬‫سا‬ ‫فروش‬‫و‬‫توزیع‬ ‫ه‬‫ر‬‫ادا‬‫ئیس‬‫ر‬
‫ایران‬ ‫مدیریت‬ ‫ان‬‫ر‬‫مشاو‬ ‫انجمن‬‫عضو‬
‫گاني‬‫ر‬‫باز‬ ‫مديريت‬ ‫هاي‬‫ه‬‫ر‬‫دو‬‫علمي‬ ‫مدير‬(‫پيشرفته‬‫و‬ ‫مقدماتي‬)‫صنعتي‬ ‫مديريت‬ ‫مان‬‫ز‬‫سا‬ ‫در‬
‫اديويي‬‫ر‬ ‫متعدد‬ ‫هاي‬ ‫برنامه‬‫يابي‬‫ر‬‫ا‬‫ز‬‫با‬‫و‬ ‫مديريت‬ ‫شناس‬‫ر‬‫كا‬
‫املللي‬ ‫بين‬‫و‬ ‫ملي‬‫انسهاي‬‫ر‬‫کنف‬ ‫در‬ ‫متعدد‬‫ي‬ ‫آموزش‬ ‫هاي‬ ‫کارگاه‬‫و‬ ‫مقاالت‬ ‫ائه‬‫ر‬‫ا‬
2
‫اقتصادی‬‫انهای‬‫ر‬‫دو‬
3
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‫نق‬‫و‬‫ر‬ ‫ركود‬
‫ان‬‫ر‬‫بح‬ ‫بهبود‬
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‫حداكثر‬‫ش‬‫و‬‫فر‬
‫حداكثر‬‫توليد‬
‫حداكثر‬‫اشتغال‬
‫سرعت‬‫ايش‬‫ز‬‫اف‬‫قيمتها‬
‫توسعه‬‫سرمايه‬‫ي‬‫گذار‬
‫حداكثر‬‫مصرف‬‫آهن‬‫و‬‫فوالد‬‫و‬‫سيمان‬‫و‬‫ق‬‫بر‬
‫ي‬‫دشوار‬‫جذب‬‫سرمايه‬
‫ايش‬‫ز‬‫اف‬‫نرخ‬‫ز‬‫ار‬
‫نق‬‫و‬‫ر‬‫معامالت‬‫ر‬‫د‬‫س‬‫ر‬‫بو‬
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‫كاهش‬‫مستمر‬‫ش‬‫و‬‫فر‬
‫كاهش‬‫دائمي‬‫توليد‬
‫كاهش‬‫اشتغال‬
‫كاهش‬‫قيمتها‬
‫كاهش‬‫سرمايه‬‫ي‬‫گذار‬
‫كاهش‬‫نرخ‬‫بهره‬
‫ركود‬‫در‬‫معامالت‬‫س‬‫ر‬‫بو‬
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‫دشوار‬‫شدن‬‫ش‬‫و‬‫فر‬
‫ي‬‫بيكار‬‫و‬‫عدم‬‫اشتغال‬
‫كاهش‬‫ان‬‫ز‬‫مي‬‫سرمايه‬‫ي‬‫گذار‬
‫كاهش‬‫مصرف‬‫آهن‬‫و‬‫فوالد‬‫و‬‫سيمان‬‫و‬‫ق‬‫بر‬
‫كاهش‬‫نرخ‬‫بهره‬
‫توقف‬‫معامالت‬‫س‬‫ر‬‫بو‬
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‫بهبود‬‫ش‬‫و‬‫فر‬
‫ايش‬‫ز‬‫اف‬‫توليد‬
‫ايش‬‫ز‬‫اف‬‫اشتغال‬
‫ايش‬‫ز‬‫اف‬‫قيمتها‬
‫ايش‬‫ز‬‫اف‬‫مصرف‬‫آهن‬‫و‬‫فوالد‬‫و‬‫سيمان‬‫و‬‫ق‬‫بر‬
‫ايش‬‫ز‬‫اف‬‫نرخ‬‫بهره‬
‫بهبود‬‫معامالت‬‫س‬‫ر‬‫بو‬
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‫ان‬‫ر‬‫دو‬‫نق‬‫و‬‫ر‬:‫تقاضا‬‫اي‬‫ر‬‫ب‬‫برندهاي‬‫ف‬‫و‬‫معر‬‫و‬‫خوشنام‬‫ايش‬‫ز‬‫اف‬‫يابد‬‫مي‬.
‫ان‬‫ر‬‫دو‬‫ركود‬:‫تقاضا‬‫فقط‬‫اي‬‫ر‬‫ب‬‫كاالهاي‬‫ي‬ ‫اساس‬‫و‬‫ي‬‫ر‬‫و‬‫ضر‬‫و‬‫كاالهاي‬‫ان‬‫ز‬‫ار‬‫قيمت‬
‫ايش‬‫ز‬‫اف‬‫يابد‬‫مي‬.
‫ان‬‫ر‬‫دو‬‫ان‬‫ر‬‫بح‬:‫تقاضا‬‫اي‬‫ر‬‫ب‬‫اكثر‬‫كاالها‬‫لي‬‫و‬‫نز‬‫است‬.
‫ان‬‫ر‬‫دو‬‫بهبود‬:‫تقاضا‬‫اي‬‫ر‬‫ب‬‫كاالهاي‬‫مصرفي‬‫ايش‬‫ز‬‫اف‬‫يابد‬‫مي‬.
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‫ی‬ ‫شناس‬‫ی‬‫مشتر‬
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oFifth level
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oFifth level
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‫کننده‬ ‫مصرف‬
‫خریدار‬
‫گيرنده‬ ‫تصمیم‬
‫تاثيرگذار‬
18
‫ضایتمندی‬‫ر‬
www.Bakhtaei.com19
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‫پایان‬
26

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مشتری شناسي در دوره ركود و بحران اقتصادي

  • 1. ‫ي‬ ‫شناس‬ ‫ی‬‫مشتر‬ ‫اقتصادي‬ ‫ان‬‫ر‬‫بح‬ ‫و‬ ‫ركود‬ ‫ه‬‫ر‬‫دو‬ ‫در‬ 1
  • 2. Click to edit Master text styles Second level Third level Fourth level oFifth level ‫و‬ ‫مانها‬‫ز‬‫سا‬ ‫فروش‬‫و‬ ‫یابی‬‫ر‬‫ا‬‫ز‬‫با‬‫ر‬‫مشاو‬‫خدماتي‬‫و‬ ‫توليدي‬‫متعدد‬ ‫شرکتهای‬ ‫صنعتی‬ ‫مدیریت‬ ‫مان‬‫ز‬‫سا‬ ‫فروش‬‫و‬‫توزیع‬ ‫ه‬‫ر‬‫ادا‬‫ئیس‬‫ر‬ ‫ایران‬ ‫مدیریت‬ ‫ان‬‫ر‬‫مشاو‬ ‫انجمن‬‫عضو‬ ‫گاني‬‫ر‬‫باز‬ ‫مديريت‬ ‫هاي‬‫ه‬‫ر‬‫دو‬‫علمي‬ ‫مدير‬(‫پيشرفته‬‫و‬ ‫مقدماتي‬)‫صنعتي‬ ‫مديريت‬ ‫مان‬‫ز‬‫سا‬ ‫در‬ ‫اديويي‬‫ر‬ ‫متعدد‬ ‫هاي‬ ‫برنامه‬‫يابي‬‫ر‬‫ا‬‫ز‬‫با‬‫و‬ ‫مديريت‬ ‫شناس‬‫ر‬‫كا‬ ‫املللي‬ ‫بين‬‫و‬ ‫ملي‬‫انسهاي‬‫ر‬‫کنف‬ ‫در‬ ‫متعدد‬‫ي‬ ‫آموزش‬ ‫هاي‬ ‫کارگاه‬‫و‬ ‫مقاالت‬ ‫ائه‬‫ر‬‫ا‬ 2
  • 4. Click to edit Master text styles Second level Third level Fourth level oFifth level ‫نق‬‫و‬‫ر‬ ‫ركود‬ ‫ان‬‫ر‬‫بح‬ ‫بهبود‬ 4
  • 5. Click to edit Master text styles Second level Third level Fourth level oFifth level ‫حداكثر‬‫ش‬‫و‬‫فر‬ ‫حداكثر‬‫توليد‬ ‫حداكثر‬‫اشتغال‬ ‫سرعت‬‫ايش‬‫ز‬‫اف‬‫قيمتها‬ ‫توسعه‬‫سرمايه‬‫ي‬‫گذار‬ ‫حداكثر‬‫مصرف‬‫آهن‬‫و‬‫فوالد‬‫و‬‫سيمان‬‫و‬‫ق‬‫بر‬ ‫ي‬‫دشوار‬‫جذب‬‫سرمايه‬ ‫ايش‬‫ز‬‫اف‬‫نرخ‬‫ز‬‫ار‬ ‫نق‬‫و‬‫ر‬‫معامالت‬‫ر‬‫د‬‫س‬‫ر‬‫بو‬ 5
  • 6. Click to edit Master text styles Second level Third level Fourth level oFifth level ‫كاهش‬‫مستمر‬‫ش‬‫و‬‫فر‬ ‫كاهش‬‫دائمي‬‫توليد‬ ‫كاهش‬‫اشتغال‬ ‫كاهش‬‫قيمتها‬ ‫كاهش‬‫سرمايه‬‫ي‬‫گذار‬ ‫كاهش‬‫نرخ‬‫بهره‬ ‫ركود‬‫در‬‫معامالت‬‫س‬‫ر‬‫بو‬ 6
  • 7. Click to edit Master text styles Second level Third level Fourth level oFifth level ‫دشوار‬‫شدن‬‫ش‬‫و‬‫فر‬ ‫ي‬‫بيكار‬‫و‬‫عدم‬‫اشتغال‬ ‫كاهش‬‫ان‬‫ز‬‫مي‬‫سرمايه‬‫ي‬‫گذار‬ ‫كاهش‬‫مصرف‬‫آهن‬‫و‬‫فوالد‬‫و‬‫سيمان‬‫و‬‫ق‬‫بر‬ ‫كاهش‬‫نرخ‬‫بهره‬ ‫توقف‬‫معامالت‬‫س‬‫ر‬‫بو‬ 7
  • 8. Click to edit Master text styles Second level Third level Fourth level oFifth level ‫بهبود‬‫ش‬‫و‬‫فر‬ ‫ايش‬‫ز‬‫اف‬‫توليد‬ ‫ايش‬‫ز‬‫اف‬‫اشتغال‬ ‫ايش‬‫ز‬‫اف‬‫قيمتها‬ ‫ايش‬‫ز‬‫اف‬‫مصرف‬‫آهن‬‫و‬‫فوالد‬‫و‬‫سيمان‬‫و‬‫ق‬‫بر‬ ‫ايش‬‫ز‬‫اف‬‫نرخ‬‫بهره‬ ‫بهبود‬‫معامالت‬‫س‬‫ر‬‫بو‬ 8
  • 9. Click to edit Master text styles Second level Third level Fourth level oFifth level ‫ان‬‫ر‬‫دو‬‫نق‬‫و‬‫ر‬:‫تقاضا‬‫اي‬‫ر‬‫ب‬‫برندهاي‬‫ف‬‫و‬‫معر‬‫و‬‫خوشنام‬‫ايش‬‫ز‬‫اف‬‫يابد‬‫مي‬. ‫ان‬‫ر‬‫دو‬‫ركود‬:‫تقاضا‬‫فقط‬‫اي‬‫ر‬‫ب‬‫كاالهاي‬‫ي‬ ‫اساس‬‫و‬‫ي‬‫ر‬‫و‬‫ضر‬‫و‬‫كاالهاي‬‫ان‬‫ز‬‫ار‬‫قيمت‬ ‫ايش‬‫ز‬‫اف‬‫يابد‬‫مي‬. ‫ان‬‫ر‬‫دو‬‫ان‬‫ر‬‫بح‬:‫تقاضا‬‫اي‬‫ر‬‫ب‬‫اكثر‬‫كاالها‬‫لي‬‫و‬‫نز‬‫است‬. ‫ان‬‫ر‬‫دو‬‫بهبود‬:‫تقاضا‬‫اي‬‫ر‬‫ب‬‫كاالهاي‬‫مصرفي‬‫ايش‬‫ز‬‫اف‬‫يابد‬‫مي‬. 9
  • 11. Click to edit Master text styles Second level Third level Fourth level oFifth level 11
  • 12. Click to edit Master text styles Second level Third level Fourth level oFifth level 12
  • 13. Click to edit Master text styles Second level Third level Fourth level oFifth level 13
  • 14. Click to edit Master text styles Second level Third level Fourth level oFifth level 14
  • 15. Click to edit Master text styles Second level Third level Fourth level oFifth level 15
  • 16. Click to edit Master text styles Second level Third level Fourth level oFifth level 16
  • 17. Click to edit Master text styles Second level Third level Fourth level oFifth level 17
  • 18. Click to edit Master text styles Second level Third level Fourth level oFifth level ‫کننده‬ ‫مصرف‬ ‫خریدار‬ ‫گيرنده‬ ‫تصمیم‬ ‫تاثيرگذار‬ 18
  • 20. Click to edit Master text styles Second level Third level Fourth level oFifth level 20
  • 21. Click to edit Master text styles Second level Third level Fourth level oFifth level 21
  • 22. Click to edit Master text styles Second level Third level Fourth level oFifth level 22
  • 23. Click to edit Master text styles Second level Third level Fourth level oFifth level 23
  • 24. Click to edit Master text styles Second level Third level Fourth level oFifth level 24
  • 25. Click to edit Master text styles Second level Third level Fourth level oFifth level 25