Our findings from our independent audience research carried out at MediaCityUK on 19th November 2015 as part of our A-Level coursework.

1. Attitudes Towards Local News
Location: MediaCityUK
Date: 19/11/2015
Time: 13:00-14:00

2. Are you interested in the news?
people we asked said
YES

3. Reasons for following the news...
Surveillance 100%
Personal
relationships 57.14286%
To pass the time 42.85714%
People watch the news for the
following reasons:

4. Local news is important...
Strongly Agree 42.85714%
Agree 57.14286%
Disagree 0%
Strongly Disagree 0%

5. How do you consume local news?
Regional Television 85.71429%
Local Television 0%
Local Radio 42.85714%
Local Newspaper 28.57143%

6. Which type of news stories interest
you the most?
General News 1.571429 #1
Politics 2.571429 #2
Local Events 3.142857 #3
Crime 3.428571 #4
Sport 4.285714 #5
*1=most important, 5=least
important

7. Which values do you think are most
important for a local television
station?
Local Issues 1.142857 #1
Local Interests 2.428571 #2
Local needs 2.714286 #3
Publicity 3.714286 #4
*1=most important, 5=least
important