IntroductionThis presentation is aiming to depict a couple of showcases, illustrating one of them in detail. Slide 2
Weekly subscription purchaseshowcase He bought a one week subscription for the java chess game to play onlineJoe wants to play chess online Joe will play online chess for 1 week. Authorize Slide 3
Sudoku game showcase 1/3Sally wants to play Only the gamesudoku online 1,5 € 10 credits (1 game session = 1 Bundled with any credit) arcade game. 3€ 20 credits (1 game session = 1 credit) Bundled with any arcade Sally finds out game game and MTV channel can be purchased in 3 25 credits, 1 month, ways recurring. 3€ 1 hour MTV = 1 credit 1 game session = 1 credit And, the first 200 users will get a MTV t-shirt!!! Slide 4
Sudoku game showcase 2/3 Bundled with any arcade game and MTV channel Sally thinks this 25 credits, 1 month, is the best deal recurring. 3€ 1 hour MTV = 1 credit 1 game session = 1 credit And, the first 200 users will get a MTV t-shirt!!! So, Sally subscribes to this bundle Purchase Slide 5 5 Slide
Sudoku game showcase 3/3 Sally knows she will get a MTV t- shirt if she Sally quickly hurries up orders the MTV t-shirt Authorize And then she plays the games Sally got a MTV t- Usage shirt Authorize Slide 6
Promotions are for the fast ones He subscribed to the same pack Brad also wanted Sudoku and ... Purchase But he was playing the games and when he realized, the MTV t-shirts were over… So, he couldn’t get his MTV t- Usage shirt! It was too Authorize late! Slide 7
The backstage Step 1: agreement (for the purpose of this example) EA Mobile, Digital Chocolate and MTV defined and signed up a deal to build bundles together. Bachbill can end to end manage this kind ofRevenue sharing agreements.
The backstage Step 1: agreement The agreement had the following terms and conditions: The operator would get: 40% of the revenue for monthly purchase volumes up to 50000 35 % of the revenue for monthlyRevenue sharing purchase volumes from 50001 on The rest of the revenue would go to DC, EA & MTV depending on the % of usages of the bundles
Only the game 1,5 € The backstage 10 credits Step 2: Price plan (1 game session = 1 credit) Bundled with any arcade game. 3€ 20 credits The three partners (1 game session = 1 started to design a credit) price plan together Bundled with any arcade game and MTV channel 25 credits, 1 month, recurring.For MTV t-shirt was a stock 3€attribute with an initial value of 1 hour MTV = 1 credit200, was setup. (1 game session = 1 credit) And, the first 200 users will get a MTV t-shirt!!! Slide 11
The backstage Step 3: Commercial use Revenue sharing Users started to buy and use various packages, and Authorize Bachbill kept track of all relevant events PurchaseThe MTV t-shirts got over… Capture … and the revenue ramped up Usage
The backstage Step 4: Report analysis The mobile operator, EA Mobile, Digital Chocolate and MTV had a look to the monthly reports and shared the profits as agreedRevenue sharing Joe, Sally and Brad had a lot of fun ... … while Bachbill gets a success story to tell
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