Google Analytics API and OS analytics tools


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A short presentation on the first Web Analytics Wednesday Budapest - an introduction of Google Analytics' API and two open source web analytics tools, Piwik and Open Web Analytics.

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Google Analytics API and OS analytics tools

  1. 1. Google Analytics API & open source analytics tools András Bártházi, Wish Internet Consulting 7 October, 2009 Wednesday, October 7, 2009
  2. 2. About me András Bártházi developer, opensocial evangelist and entrepreneur Contact: mail: andras(at)barthazi(dot)hu twitter: @ba78 Blog: (in Hungarian) Wednesday, October 7, 2009
  3. 3. Topics Personalized analytics data Different solutions: using GoogleAnalyticsAPI open source tools: Piwik and Open WebAnalytics This won’t be a detailed presentation about them, just a short introduction Wednesday, October 7, 2009
  4. 4. Google Analytics API GoogleAnalytics is fine, but... You can add summaries to you Dashboard, but... With theAPI (a.k.a. Data ExportAPI): you can setup personalized and detailed dashboard you can intergrate analytics data with your site Wednesday, October 7, 2009
  5. 5. Google Analytics API With theAPI, you can access your processed data Client libraries are available in different languages: JavaScript, Java, Python, PHP and Ruby But the information is available in a standard “feed” format, so it’s easy to process in any language Authorization methods are: ClientLogin (user/password - not recommended),AuthSub and oAuth (both is about authorizing the application by a “login form” on a Google website) Wednesday, October 7, 2009
  6. 6. Google Analytics API you can programmatica(y access your accounts and account’s data the query is about selecting one or more dimensions and metrics (visitor, campaign, content, ecommerce, internal search, navigation, goals and events) and adding sorting, filtering, start and end dates defining the query is not always easy, but then you can build a more personalized solution for yourself Wednesday, October 7, 2009
  7. 7. Open Source tools There are two interesting open source (PHP/MySQL) tools I can recommend: Piwik Open WebAnalytics both provides real time information self hosted = you own and access a( the data this gives you more power but needs more development Wednesday, October 7, 2009
  8. 8. Piwik wants to be the best open source web analytics application extendable by different components/plugins (visitors on a map, heatmaps have openAPIs - there are other (open source) applications like WordPress can integrate it quick central insta(ation for a( your sites Wednesday, October 7, 2009
  9. 9. Piwik just try it: Wednesday, October 7, 2009
  10. 10. Open Web Analytics much younger than Piwik - in development over the basic features, provides: click streams (where visitor’s are going), heat maps, feed subscribers tracking and more integration with WordPress (track by user name or email address +om comments) and MediaWiki unfortunately far +om we( documented Wednesday, October 7, 2009
  11. 11. Open Web Analytics for more information: Open WebAnalytics Wednesday, October 7, 2009
  12. 12. Thanks Any questions? Contact me: andras(at)barthazi(dot)hu Fo(ow me: ba78 on Twitter Visit my blog for this presentation: Wednesday, October 7, 2009