Aditya Birla Health Insurance Company (ABHICL) was established in 2016 as a standalone health insurance company from the Aditya Birla Financial Services Group. It is a joint venture between Aditya Birla Group of India and MMI Holdings of South Africa. ABHICL offers a variety of individual and group health insurance plans with customized benefits and focuses exclusively on the health insurance segment.

1. Aditya Birla Health Insurance Company
Aditya Birla Health Insurance Company is a combined
business enterprise between Aditya Birla Group of India and
MMI Holdings of South Africa. It was established 2016 as a
standalone health insurance company from the Aditya Birla
Financial Services Group.
Aditya Birla Group which is the umbrella brand under which
ABHICL falls is an Indian Multinational which operates in 40
countries. It was founded in 1857 and since then has
ventured into a variety of sectors. It has established
businesses in telecom, textile, chemical, financial services
and many more.
ABHICL is the brainchild of Aditya Birla Financial Services
Group which is a non-banking finance company that has
been flourishing under the Aditya Birla Group flag.

2. O Aditya Birla Health Insurance Company was
established to bring focus on health as much as
insurance. The current healthcare facility in the
country needs significant improvement, and this
initiative is a moving a step closer towards achieving
the goal for a better and healthier India.
O MayankBathwal, earlier the Deputy CEO of Birla Sun
Life Insurance was made the Chief Executive Officer
of ABHICL. He has been with the Aditya Birla Group
for more than 20 years and has been trusted with the
responsibility of taking ABHICL towards success.
O ABHICL is entering the Indian health market with a
business differentiated model when evaluated with
that of any health insurance player existing. They are
presenting health insurance to a wider customer set
by creating awareness and changing existing
consumer approach towards health insurance.

3. Company Performance
O ABHICL is at a very nascent stage. In the first year of
operations, it has seen a loss of close to INR 150
million. However, it also has assets of nearly INR 100
million to back itself up. Considering ABHICL is under
the guardianship of Aditya Birla Financial Services
Group it is no surprise that the claim settlement so far
has not seen any problems. The company in the year
2016 did a total business of INR 386, 137. Since
ABHICL is only the sixth company to get the approval
from IRDAI to function as a standalone health insurance
company, the company is penetrating the Indian health
insurance market at a steady pace. The company has a
capital infusion of INR 250 crore.

4. Key Advantages and Features
O Below is a list of the key advantages that ABHICL has
over its competitors-
O Exclusive Focus on Health Insurance: Insurance
Regulatory and Development Authority, which regulates,
promotes and ensures the growth of the insurance
industry in India pointed out that there, are only five
private sector general insurers that exclusively deal with
health insurance. ABHICL is the first health insurance
company to be issued with a certificate of registration.
O Customization of the plan: The certificate of
registration is a mandatory requirement for the
amendment of the Insurance Act, 1938 to classify a
company specifically for health insurance. When
compared to these companies Aditya Birla group has
much more customization of the plan and is turning its
focus on the retail sector.

5. Types of Products
O Activ Health Essential
O This plan is aimed at helping customers stay healthy.
It provides health rewards for following a healthy
lifestyle.
Benefits
It also has many another optional cover apart from
the following:
O Inpatient Hospitalization
O Pre-hospitalization Medical Expenses
O Post-hospitalization Medical Expenses
O Daycare Treatment
O Domiciliary Hospitalization
O Road Ambulance Cover
O Benefit for Hospital Room Choice
O Second E-Opinion on Critical Illness

6. O Cumulative Bonus
O Health Check-up program
O Chronic Management Program
O Health Returns™
O Wellness Coach
O OPD Expenses
O Deductible
O Maternity, Newborn and Vaccination Expenses
O Hospital Cash Benefit
O

7. O Activ Health Enhanced
O This plan is a value for money health cover.
Benefits
In the Activ enhanced plan apart from the following
benefits it also provides a reload of the sum
insured.
O Inpatient Hospitalization
O Pre-hospitalization Medical Expenses
O Post-hospitalization Medical Expenses
O Daycare Treatment
O Domiciliary Hospitalization
O Road Ambulance Cover
O Organ Donor Expenses
O Reload of Sum Insured

8. O Cumulative Bonus
O Health Check-up program
O Recovery Benefit
O Benefit for Hospital Room Choice
O Second E-Opinion on Critical Illness
O Worldwide Emergency Assistance Services
O Chronic Management Program
O Health Returns™
O Wellness Coach
O OPD Expenses
O Deductible
O Maternity, Newborn and Vaccination Expenses
O Hospital Cash Benefit
O Also in this plan, one get zone based premium which
ensures that they get the best possible cover.

9. O Group Activ Health
O This is a highly customizable group premium plan
which allows the covers to be tailored to the
insured’s needs as it has many optional covers
under this plan. ABHICL has ensured that this plan
has very simple documentation with benefits of
cashless settlements.
O Group Activ Secure
O Under this plan for the following cases the
company pays a lump sum amount to cover
damages to the client or their family:
O Accidents
O Critical Illness
O Hospitalization

10. O This plan is a fixed health plan and covers only the
above situations. The amount given is based on the
premium and other customizations.
ABHICL is also planning to introduce a chronic care
management program to cater to the unmet needs of a
growing Indian population of those suffering from five
chronic lifestyle conditions.
O Resource From: https://www.easypolicy.com/insurance-
companies/aditya-birla-health-insurance.html