Media Relations for PNP --presented during the Police Community Relations Month 2016

1. Of Media and the Police
building relationships
LLCPO exclusive
by: Ferliza C. Contratista
Info Dev Officer
Philippine Information Agency-Cebu

2. WHO AM I? A STORY TELLER, AN
INSPIRATION OFFICER =)
Ferliza Neri Calizar-Contratista –
Mass Communication major Journalism, UP
Ongoing Masters in Public Management, major Local Governance and Regional
Administration, UPOU
staff reporter of The Freeman Newspaper for 13 years covering different types of beat,
major Police Beat =)
Radio Program anchor of Sugbo Pagpanginlabot, DyDD El Nuevo Bantay Radyo
Regional Correspondent, Manila Standard
Information Officer –Pagtambayayong Foundation
- Cebu gubernatorial candidate Hilario Davide III
-Liberal Party Cebu
-Vice Governor Greg Sanchez
-John Henry Osmena
CURRENT - Philippine Information Agency
-

3. MEDIA RELATIONS WITH APEC
POLICE

4. WHAT’S IN STORE?
I. Common perception of police to media
II. Common perception of media to police
III. What is media/press
IV. Nature of media / types of media /beats
V. How does media determine news
VI. What do they want from the police
VII. Building Relationship
VIII. Workshop

5. PERCEPTION OF POLICE AND MEDIA
RELATIONSHIP

6. PERCEPTION- WHAT’S THE MEDIA
FOR THE POLICE?
- Nosy
-sensationalized
-disturbance, hampers
police work
-out to make us look bad
(shapes negative image of
PNP)
Attractive and
sexy =P

7. IN OTHER WORDS …
Media is always HUNGRY FOR
INFORMATION!

8.  -always angry )
 Doesn’t know what to soy
(police English) -mutual dislike
PERCEPTION-WHAT’S THE POLICE FOR A
MEDIA?

9. IN OTHER WORDS….
The Police is selfish of
information!!!

10. WHAT IS MEDIA ?
 MEDIA is the plural form of medium which means a channel to
communicate a message to a large audience.
 -term used to people working to relay information, PRESS, journalists,
reporter (not the radyo baba, bandilyo sa tindahan)
 CLASSIFICATIONS
 According to medium – print, broadcast, online
 According to discipline – traditional and non traditional *bloggers
 According to nature – mainstream and developmental *govt info officers)

11. NATURE OF MEDIA
 The media is considered as the Fourth Estate, “watchdog”
 Yes they are always nosy because they have the encompassing
authority to know and to tell
 Molds perception, opinions
 Conditioned –”Bad news is good news!”
 GOOD SIDE –some had evolved into INSPIRATION officers, because
these are constantly fed with developmental news

12. CEBU MEDIA IS UNIQUE
 There are three community papers Freeman Newspaper, Sunstar Daily
and Cebu Daily News; 2 dialects BANAT and SUPERBALITA
 There 18 AM and 30 FM stations
 Three big networks (GMA, ABS CBN and TV5)and one local (CCTN)
 Celebrates Press Freedom Month (September)
 Cebu Federation of Beat Journalists (police, courts, cityhall, tourism,
regional, LGU)

13. HOW DOES MEDIA DETERMINE
NEWS?
 new, has an impact (so what?)
 Popular
 Peculiarity
 Propinguity (the nearness of you)
 Achievements
 Scandal, failure, absence, ineptness

14. BUILDING RELATIONSHIP
#POLICEMEDIA
 Begin with an interest in them and the rest will follow.
 Visit Napolcom MC 2006-022 (http://www.gov.ph/2006/11/21/memorandum-circular-no-
2006-022-2/)
 Never turn your back on the media. Even if you are busy, tell them and mention when
you will be available.
 If the information is not yet available, apologize and then say, “I understand your concern
but for now I don’t have the details yet. Let me get back at you in ---- minutes.”
 Desk officers are considered first LOC, must be courteous, answer with a smile
 Read out police blotters carefully; must be careful with spellings; never make hasty
generalizations on crime updates
 Must be informed of updates from the operatives
 Proper turn over

15. BUILDING RELATIONSHIP
#POLICEMEDIA
 Keep their cellphone or contact number; maintain a record
 Determine what is news worthy in your unit-weekly operational report has a
lot of stories- trend in crimes, apprehensions; new system-crime clock,
bicycle cops; projects – feeding, seminars etc
 Write these into simple press releases (5W’s and 1H)
 Feed these to media, through texts, FB msg, tweets
 In an ongoing operation, tell them clearly certain information are not to be
divulge so as not to jeopardize operations
 Tell media not to report names and suspects who are minors and women
 Maintain a normal schedule to share with them news

16.  Don't pay them. Legitimate media practice ethics and pricing them will
be an insult. If you pay them now, the next time you call for a coverage,
they will expect.
 EVENT coverage
*Compose the media plan for the event; budget, manpower, means
*send out advisories and text messages
*Transportation/Accommodation: When its far it is a must that vehicle
is provided; they have to be transported with the most comfortable
means. If budget is tight they should be made to understand that this is
the only means you can bring them there.
*Give them giveaways in kind instead
Feed them the news- you get their trust when you feed them first with
information/tips
. In ordinary days, send a text, say hi, greet a birthday (FB is very useful)

17. OTHER INITIATIVES
 Initiate a forum, kapihan from among the offices, units-the more
worthwhile activities, the more reporters want to cover
 Grab incidental exposures--when you know that reporters are gathered
in a certain area, see that as a chance to make your presence felt (not
too exaggerated)
 Look good and smell good (reporters always talk about the scent of the
police hehe)

18. APEC SCENARIO
 You will deal with local media from other beats
 100 media and crew from national and international outlets
 For local and National, speak clear Sugboanon, Tagalog and preferably
English
 Assign a focal person to answer to queries about directions and other
available information
 If that person is not around make sure that the 2nd designate is around,
then the 3rd
 know the locations of media centers

19. LESSONS FROM NEWS PERSONALITIES ...
Bobby Nalzaro --"Ayaw awaya
ang media, kadakong alkanse
nimo."

20. LEO LASTIMOSA (DYAB)-- "Government
officials should not be onion skinned.
Dawaton ang saway, mutubag og
pangutan-on. Dili magbuot og unsay
ipagawas nga balita."
OTHERS :
-submit press releases but don't dictate what angle you want to
pursue
-never ask for a copy of the story to check before it will come out
-gain their trust, be a friend, reach out not only when you need
them.

21. WE ALL HAVE OUR OWN STORIES TO
TELL...LETS SHARE AND LIVE TO
INSPIRE.;
For more questions and queries :
Facebook : Ferliza Contratista (official)
azilref (personal)
Instagram / Twitter : @ferliloo
Online tutorials for free
Follow and add : PIA Cebu and PIA Cebu Infocen (Facebook)

22. UNITY IN SERVICE =)
 Police and media relationship is likened to a matrimonial connection,
complementary..different tasks, different means but complete each
other