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Why Russia needs
supreme design council?
       Igor Voloshin
Russian police




             logo of Ministry of home affairs
emblem of road police




arms of road police
where is you child now?
giving bribes?




                 Corruption
road-posts for road police
Russian fire service
Russian medical service




         Quick medical help
Russian life of disabled
       people
Inside




     Lift   Outside
Public transportation
Russian territory
   branding
            full year




             Sochi
Kaliningrad area   Viksa




                   Orsk 275
Comzina str.                  Stepana Razina avanue




               A. Matrosova
Togliatti   Togliatti
Perm




   First typeface, design for
         Russian town
Bus stop.
I love P
I love P
Kaluzhskaya area
Smolensk 1150
Moscow arms
Schools
Design concepts with
russian old-style graphics
The Perm’s centre of
design development
Government corporations
Russian energy agency
Russia design
 landscape
Societies



International Association | Union of designers
Union of Russian designers




     they are creating
National committee of design
Russian union of branding companies
Art-directors club. Russia
Interactive communication agency
Association of communication agencies
Architectures Union of Russia
Background

• Strong vertical power system in
  Russia
• Low level of initiatives on the places
  (mayors, governors, ministers)
• Generally low knowledge among state
  workers in any design related topics
Result
• Weak, non-consistent, soviet, old,
  unreliable image of everything, that is
  connected to the government

• Internal reforms are not seen by the
  citizens immediately, thus nobody
  sees a difference (disloyalty)
• Russia is perceived as a low value
  source of raw-materials
Ways of improvement

• Include professional designers and
  creative people in the processes of
  state organization’s image creation
• Increase the role of design, by giving
  power on government level
• Create an Organization, that will be
  responsible for government brands
A government organization, that will be
 responsible for image of the government
organizations and corporations and aimed
at making the life of different social groups
   of people better, using design as a tool.
Supreme
 Design Council of
Russian Federation
Tasks
• Manage design communication of
  government corporations and
  organizations (corporate style for
  transport companies)
• Manage industrial design projects that
  include state workers (Police uniform)

• Manage the process of branding
  Russian territories (Togliatti)
Operations

• Art-directors + marketing consultants
  would become the core of the processes
• The SDC will create briefs, choose the
  right agency to do the work and than
  implement it in the real life

• The control group, would be responsible
  for maintaining the use of created
  guidelines and so on all over the country
Structure



• The Head Quarters would be located in
  Saint-Petersburg (as a cultural capital
  of Russia)
Aims

• Re-create strong image of a huge
  country piece by piece
• Add value to the companies, that are
  to be sold shortly
• Establish better image of state
  services (police, fire dept. etc.)
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia
Design in russia

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Design in russia