2. - Jeremy Loyd
Typographic hierarchy is a
system for organizing type
that establishes an order of
importance within the data,
allowing the reader to easily
find what they are looking for
and navigate the content.
d i v i n e m o n k e y . a g e n c y
3. Design
From Wikipedia,the free encyclopedia
A design is a plan or specification for
the construction of an object or system
or for the implementation of an activity
or process,or the result of that plan or
specification in the form of a prototype,
product or process.
W I T H O U T
H I E R A R C H Y
d i v i n e m o n k e y . a g e n c y
4. Design
From Wikipedia,the free
encyclopedia
A design is a plan or specification for
the construction of an object or system
or for the implementation of an activity
or process,or the result of that plan or
specification in the form of a prototype,
product or process.
W I T H
H I E R A R C H Y
d i v i n e m o n k e y . a g e n c y
5. It was easy for
you to read the
text with good
hierarchy.
let’s understand
why.
d i v i n e m o n k e y . a g e n c y
6. The proper emphasis and stressing
the highlights guides the reader to
understand what is important and
what is not.
Colour – Font Weight – Font Style
plays a key role in differentiating.
Headersub header
body
d i v i n e m o n k e y . a g e n c y
7. Here is practical example
of how an improper text
hierarchy can convey
wrong information and
create trouble sometimes.
The mess-up in
2017 Oscars
d i v i n e m o n k e y . a g e n c y
8. Warren Beatty and Faye Dunaway come out
to present Best Picture,but were wrongly given
the envelope for Best Actress,instead.
The wrong winner was declared.
Here is an image by Benjamin Bannister to understand
how it was and how it should have been.
d i v i n e m o n k e y . a g e n c y
9. Next time when you come
across a newspaper ad or a
hoarding,think of hierarchy
and decide if it is on the
good side or bad.
d i v i n e m o n k e y . a g e n c y