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Barbara Spanton - Everybody's A Designer

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Présenté au WAQ17

Published in: Design
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Barbara Spanton - Everybody's A Designer

  1. 1. Everybody’s a Designer! A MODEL FOR MANAGING IDEAS IN C R OSS-D I SC I P LI N ARY TEAMS
  2. 2. A M O D E L F O R M A N AG I N G I D E A S
  3. 3. HOW DID WE G ET HERE?
  4. 4. @_b_a_r_b_
  5. 5. @_b_a_r_b_
  6. 6. @_b_a_r_b_@_b_a_r_b_
  7. 7. @_b_a_r_b_
  8. 8. @_b_a_r_b_
  9. 9. @_b_a_r_b_
  10. 10. @_b_a_r_b_
  11. 11. @_b_a_r_b_
  12. 12. EVERYBODY’S A DESIGNER DESIGN BY COM MITTEE ≠
  13. 13. WE ASKED FOR THIS
  14. 14. @_b_a_r_b_
  15. 15. @_b_a_r_b_ A L L F U C K S G I V E N N O F U C K S G I V E N
  16. 16. @_b_a_r_b_ N O F U C K S G I V E N A L L F U C K S G I V E N N OT S O W E L L - I N F O R M E D W E L L - I N F O R M E D
  17. 17. @_b_a_r_b_ N O F U C K S G I V E N A L L F U C K S G I V E N D O N ’ T K N OW S H I T K N O W YO U R S H I T
  18. 18. @_b_a_r_b_ N O F U C K S G I V E N A L L F U C K S G I V E N D O N ’ T K N OW S H I T K N O W YO U R S H I T KNOWLEDGE E M OT I O N
  19. 19. @_b_a_r_b_ E M OT I O N KNOWLEDGE
  20. 20. @_b_a_r_b_ KNOWLEDGE THE SMA RT, LOGI CAL, SA FE IDE A E M OT I O N
  21. 21. @_b_a_r_b_ KNOWLEDGE THE SMA RT, LOGI CAL, SA FE IDE A E M OT I O N THE OFF-THE -CUFF IDE A
  22. 22. @_b_a_r_b_ KNOWLEDGE THE SMA RT, LOGI CAL, SA FE IDE A E M OT I O N THE OFF-THE -CUFF IDE A GUT INSTI NCT S AND PET PROJECTS
  23. 23. @_b_a_r_b_ KNOWLEDGE THE SMA RT, LOGI CAL, SA FE IDE A E M OT I O N WELL-I NF ORMED IDEA T HAT GET PEOPLE CRAZY EXCITE D THE OFF-THE -CUFF IDE A GUT INSTI NCT S AND PET PROJECTS
  24. 24. @_b_a_r_b_ E M OT I O N KNOWLEDGE
  25. 25. @_b_a_r_b_ KNOWLEDGE THE SMA RT, LOGI CAL, SA FE IDE A E M OT I O N
  26. 26. @_b_a_r_b_
  27. 27. @_b_a_r_b_ KNOWLEDGE E M OT I O N OFF-THE -CUFF IDE AS
  28. 28. @_b_a_r_b_
  29. 29. @_b_a_r_b_
  30. 30. @_b_a_r_b_
  31. 31. @_b_a_r_b_
  32. 32. @_b_a_r_b_ KNOWLEDGE E M OT I O N GUT INSTI NCT S AND PET PROJECTS
  33. 33. @_b_a_r_b_ KNOWLEDGE E M OT I O N WELL-I NF ORMED IDEAS T HAT GET PEOPLE CRAZY EXCITE D.
  34. 34. @_b_a_r_b_ KNOWLEDGE E M OT I O N
  35. 35. @_b_a_r_b_ KNOWLEDGE E M OT I O N
  36. 36. @_b_a_r_b_ KNOWLEDGE E M OT I O N
  37. 37. @_b_a_r_b_
  38. 38. @_b_a_r_b_ KNOWLEDGE E M OT I O N
  39. 39. @_b_a_r_b_ KNOWLEDGE E M OT I O N
  40. 40. @_b_a_r_b_ KNOWLEDGE E M OT I O N
  41. 41. EVENTUAL LY, YOU HAVE TO STO P W IT H T H E I DEAS AND ACT UA LLY SH IP SOMETHI NG
  42. 42. OW NER SHIP AN D ACCOUNTABILITY
  43. 43. OW NERSHIP AND ACCOUNTAB ILITY OF WHAT? FOR WHAT?
  44. 44. @_b_a_r_b_
  45. 45. DESIGN LEADE RSHIP HAVING IDEAS & DECIDING WHIC H TO B UILD =
  46. 46. DESIGN LEADE RSHIP MANAGING IDE AS = = DEC IDING WHAT TO BUILD
  47. 47. DESIGN LEADE RSHIP MANAGING IDE AS = ≠ DEC IDING WHAT TO BUILD
  48. 48. DESIGN LEADE RSHIP MANAGING IDE AS = = KNOWING WHO SHOULD DEC IDE W HAT TO BUILD
  49. 49. @_b_a_r_b_ KNOWLEDGE E M OT I O N
  50. 50. @_b_a_r_b_ KNOWLEDGE E M OT I O N PRODU CT MA NAGER
  51. 51. @_b_a_r_b_ KNOWLEDGE E M OT I O N CONTE NT STRATEGIST PRODU CT MA NAGER
  52. 52. @_b_a_r_b_ KNOWLEDGE E M OT I O N CONTE NT STRATEGIST UX (ME!) PRODU CT MA NAGER
  53. 53. Thank you. @_b_a_r_b_

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