This document provides tips on how to effectively use Snapchat geofilters to engage audiences. It recommends that marketers 1) Know their audience by understanding what types of content resonates with them and why, 2) Design geofilters with engagement in mind by making them appealing for users to use, and 3) Think carefully about location by targeting filters to places where the audience uses Snapchat most. The document also highlights benefits of geofilters like their ability to target specific locations, facilitate instant sharing, provide early adoption opportunities, offer high impression value, and gain unlimited impressions at no extra cost.

1. How to Engage Audiences With
Snapchat Geofilters

2. February 22nd, 2016
Snapchat introduced On-
Demand Geofilters as “a fun
way to help your friends or
customers decorate their
Snaps.”

3. These On-Demand Geofilters offer advertisers a
new, unique way to reach a platform with
100MM
DAILY ACTIVE
SNAPCHAT USERS
9,000
PHOTOS SHARED
EVERY SECOND
8 BILLION
DAILY VIDEO
VIEWS

4. “The value of your branding impression compared
to impressions on any other platform is insanely
high… [Viewers] have the ability to interact with
[geofilters] in a contextually relevant and fun way.”
—Gary Vaynerchuk
entrepreneur, investor, author, public speaker,
& internet personality

5. How to Engage Audiences With
Snapchat Geofilters
1. Know your audience
2. Design with engagement in mind
3. Think twice about location

6. #1 KNOW YOUR AUDIENCE
Discover the most popular types of content your
audience consumes and why it resonates with them.

7. Try to pinpoint why
your audience shares
the type of content it
does.

8. DESIGN WITH ENGAGEMENT IN MIND
It’s imperative to understand how your audience
uses and interacts with Snapchat.
#2

9. Answer the biggest question: What will make
Snapchat users want to use my geofilter?

10. THINK TWICE ABOUT LOCATION
Make sure to target geofilters to locations where
your audience actually uses Snapchat.
#3

11. Think about location as
a three-dimensional
space in order to
maximize your ROI.

12. The main goal is to
find an authentic way
into the daily routine
of Snapchat users.

13. No matter the
occasion,
can help your brand
distinguish itself on
Snapchat through
custom geofilters.

14. Location Specific
With the ability to target between 20,000 and
3,000,000 sq/ft, custom Snapchat geofilters
give you versatile options to target your
audience.
Instant Sharing
Branded visual content instantly shared with a
persons peer group, in context, has huge value.
Early Adoption
Custom Snapchat Geofilters allow your brand
to be an early adopter with one of the fastest
growing marketing tools out there.
Highest Value Per Impression
Snapchat is an engaging platform as it captures
both an impression with the user and everyone
who receives the Snapchat.
Instant Attention
Eye-catching geofilters are high-impact for
users as they’re overlaid on phone screens.
Unlimited Impressions
After geofilters are implemented, there’s no
limit on how many times users can use yours —
giving you the opportunity to continually be in
front of users at no extra cost.

15. DESIGN
DEVELOPMENT
DELIVERY
Our team will work with you to create a custom
Snapchat Geofilter for your event or business
We will take care of implementing the Snapchat
Geofilter to your desired date, time & location
Our team will provide next-day analytics for your
Snapchat Geofilter campaign

16. www.thefilterhaus.com