Web Content is a key factor to get the ranking including website user experience and other factors. This presentation highlights about Beginner’s Guide to Creating Website Content. Presentation by www.aumcore.com.

1. A Beginner’s Guide to
Creating Website Content
October 2016
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2. Website Ranking is What it’s All About!
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• Finding words or phrases that are topics of
significance for your brand and incorporating them
into your website’s content, should be the first item
on your to-do list.
• Using tools like Google AdWords: Keyword Planner
can help you build campaigns through your search
network by finding what keywords work best.
• Having a #HealthySEO strategy can help your
business achieve top Google search results and
reach your target audience better.
Keyword Research for SEO
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yourdigitalresource.com

3. Your Website’s Layout is Crucial
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According to Venturi Web Design, your website
navigation is critical to successfully attracting customers
and telling your brand’s story. A few key points they say
to remember:
• Creativity in your main menu can work out great for
your business if it’s easy to use.
• Don’t lump all the services your business has to offer
on one page. Spread them out in multiple
categories.
• The 3 most important pages to include on your
website are the “Home”, “About”, and “Contact”
pages.
• Know and understand who you’re building the
website for and what their needs are.
• The structure of your website is also a factor in SEO
and search ranking algorithms.
Organize Your Site for a Seamless
User Experience (UX)
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aumcore.com

4. Catch the Eye of Your Audience
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A dull website can have a negative effect on the
potential customers your business brings in.
• According to Forbes, “When asked to describe why
they mistrusted a website, 94 percent of comments
were related to web design elements, while only 6
percent referenced specific content.”
• A website should have fast loading times and easy to
read content.
• Advertisements are fine and a key to a successful
business strategy, but don’t use too many on your
website or your brand’s image could be tarnished.
• Include different elements such as high resolution
images, videos, and interactive media.
Make Your Website Exciting!
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pexels.com

5. Keep Your Content Intriguing
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Blogging is one of the most advantageous tools you can
use to get people to view your web page. But Why?
• As HubSpot explains: “Every time you write a blog
post, it’s one more indexed page on your website,
which means it’s one more opportunity for you to
show up in search engines and drive traffic to your
website in organic search.”
• Blog posts are also a way for your company to
engage with your target audience and attract new
users.
• Creating helpful content in the form of blogs, will
allow your business to become a brand leader.
Other Content creations such as videos, infographics,
gifs, etc. also prove to succeed when it comes to
connecting with the general public.
Make sure to check out Aumcore’s blog for helpful
insights and relevant news updates!
Creative Content Drives Traffic
to your Website
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pexels.com

6. Get Your Social Media Involved
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• It’s imperative that you integrate your social media
channels somewhere on your website.
• With close to 1.71 billion users on Facebook, 400
million on Instagram, and 320 million on Twitter,
converting your website viewers into social media
followers, will allow your business to reach goals
much faster.
• Just like having hyperlinks that connect different
parts of your web pages together, having social
media buttons allow users to open your platforms on
other windows/tabs.
• Social Media is a key player in keeping potential
customers in reach with what your business is doing
on a day to day basis.
Make Your Social Media Presence Known
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7. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Aumcore’s Website
Content Marketing
Success Stories

8. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Chesapeake Bay Candle
From layout to developing content,
Aumcore was able to leverage their
experience in B2B and B2C e-
commerce website design and
development, to create a website
for Chesapeake Bay Candle. With
a SEO content approach, e-
commerce sales and conversion
rates both increased past
expectations.

9. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Boston Acoustics
Aumcore was able to successfully
leverage Boston Acoustics new
Sharepoint platform with website
optimization for mobile devices and
optimization for different speaking
regions. An integration of product
configuration was also needed and
proved to engage with consumers on a
multitude of levels.

10. Stay Connected!
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Connect with us on Social Media and start sharing your ideas!
@Aumcore
215 Park Ave S. Suite 1802 New York, NY 10003
(212) 776-1414
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Contact Email

11. ©2016 AUMCORE. ALL RIGHTS RESERVED.
The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to
be shared or disclosed without prior authorization.