Search Volume Corroborates Relative Market Share Augustine Fou 2014

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3 likes•3,501 views

Dr. Augustine Fou - Independent Ad Fraud Researcher

Relative search volume trends can be used to gauge or corroborate relative market share and trends.

Business Technology

Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
June 2014
Search Volume to
Corroborate Market Share

Augustine Fou- 3 -
Coke, Pepsi, Dr Pepper
Cola
Augustine Fou- 3 -
Source: Google Trends June 2014

Augustine Fou- 4 -
Pampers, Luvs, Huggies
Diapers
Augustine Fou- 4 -
Source: Google Trends June 2014

Augustine Fou- 5 -
Advil, Tylenol, Aspirin
Headache
Augustine Fou- 5 -
Source: Google Trends June 2014

Augustine Fou- 6 -
Digital Camera Makers
Augustine Fou- 6 -
Canon, fuji, nikon, olympus, kodak
Source: Google Trends June 2014

Augustine Fou- 7 -
Car Manufacturer Brands
Augustine Fou- 7 -
Honda, nissan, toyota, mazda, subaru
Source: Google Trends June 2014

Augustine Fou- 8 -
Jet blue, southwest, american airlines
Airlines
Source: Google Trends June 2014
“American Airlines”“Southwest Airlines” “Delta Airlines”

Augustine Fou- 9 -
Visa Mastercard American
Express
Source: Google Trends June 2014
Credit Cards

Augustine Fou- 10 -
Hertz Avis Budget
Source: Google Trends June 2014
Rental Car Companies

Augustine Fou- 11 -
Nike Adidas Puma
Source: Google Trends June 2014
Performance Wear

Augustine Fou- 12 -
Dell Lenovo/IBM HP/Compaq
Source: Google Trends June 2014
PC Brands

Augustine Fou- 13 -
Amazon.com
Barnes&Noble
Borders
Source: Google Trends June 2014
Booksellers

Augustine Fou- 14 -
Walmart Kmart Target
Source: Google Trends June 2014
Retail

Augustine Fou- 15 -
CompUSA
CircuitCity
Best Buy
Source: Google Trends June 2014
Electronic Stores

Augustine Fou- 16 -
Microsoft apple linux
Source: Google Trends June 2014
Operating Systems

Augustine Fou- 17 -
Foot locker
Finish line
Champs
Source: Google Trends June 2014
Foot locker finish line champs
Sneaker Providers

Augustine Fou- 18 -
BJ’s Costco Sam’s
Club
Source: Google Trends June 2014
Wholesale

Augustine Fou- 19 -
Sony LG samsung
Source: Google Trends June 2014
Electronics

Augustine Fou- 20 -
Sprint at&t verizon
Source: Google Trends June 2014
Wireless Providers

Augustine Fou- 21 -
Google bing yahoo
Source: Google Trends June 2014
Search Engines

Augustine Fou- 22 -
Hess shell sunoco
Source: Google Trends June 2014
Gas Stations

Augustine Fou- 23 -
Hawaiian tropic coppertone banana
boat
Source: Google Trends June 2014
Sunscreen

Augustine Fou- 24 -
Crest oral b colgate
Source: Google Trends June 2014
Dental Hygiene

Augustine Fou- 25 -
Domino’s pizza hut papa johns
Source: Google Trends June 2014
Pizza Chains

Augustine Fou- 26 -
Cvs
Rite aid
Walgreens
Source: Google Trends June 2014
Pharmacies

Augustine Fou- 27 -
Home depot
ace lowes
Source: Google Trends June 2014
Hardware

Augustine Fou- 28 -
Travelocity
Priceline
Kayak
Source: Google Trends June 2014
Travel

Augustine Fou- 29 -
Geico state farm allstate
Source: Google Trends June 2014
Car Insurance

Augustine Fou- 30 -
Vitamin water gatorade
powerade
Source: Google Trends June 2014
Sports Drinks

Augustine Fou- 31 -
Dr. Augustine Fou – Digital Consigliere
“I study trends and advise clients on
using insights from digital channels to
plan and optimize their marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

Augustine Fou- 32 -
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Search Volume Corroborates Relative Market Share Augustine Fou 2014

1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou June 2014 Search Volume to Corroborate Market Share

2. Augustine Fou- 2 - Author’s Commentary “Looking through these triplets of brands and the corresponding search volume trends over time, we can reliably use relative search volume to gauge relative market share. Search volume represents how top of mind a particular brand is; and we have examples from bigger ticket item brands (Samsung) and small ticket items like diapers).” -- Dr Augustine Fou

3. Augustine Fou- 3 - Coke, Pepsi, Dr Pepper Cola Augustine Fou- 3 - Source: Google Trends June 2014

4. Augustine Fou- 4 - Pampers, Luvs, Huggies Diapers Augustine Fou- 4 - Source: Google Trends June 2014

5. Augustine Fou- 5 - Advil, Tylenol, Aspirin Headache Augustine Fou- 5 - Source: Google Trends June 2014

6. Augustine Fou- 6 - Digital Camera Makers Augustine Fou- 6 - Canon, fuji, nikon, olympus, kodak Source: Google Trends June 2014

7. Augustine Fou- 7 - Car Manufacturer Brands Augustine Fou- 7 - Honda, nissan, toyota, mazda, subaru Source: Google Trends June 2014

8. Augustine Fou- 8 - Jet blue, southwest, american airlines Airlines Source: Google Trends June 2014 “American Airlines”“Southwest Airlines” “Delta Airlines”

9. Augustine Fou- 9 - Visa Mastercard American Express Source: Google Trends June 2014 Credit Cards

10. Augustine Fou- 10 - Hertz Avis Budget Source: Google Trends June 2014 Rental Car Companies

11. Augustine Fou- 11 - Nike Adidas Puma Source: Google Trends June 2014 Performance Wear

12. Augustine Fou- 12 - Dell Lenovo/IBM HP/Compaq Source: Google Trends June 2014 PC Brands

13. Augustine Fou- 13 - Amazon.com Barnes&Noble Borders Source: Google Trends June 2014 Booksellers

14. Augustine Fou- 14 - Walmart Kmart Target Source: Google Trends June 2014 Retail

15. Augustine Fou- 15 - CompUSA CircuitCity Best Buy Source: Google Trends June 2014 Electronic Stores

16. Augustine Fou- 16 - Microsoft apple linux Source: Google Trends June 2014 Operating Systems

17. Augustine Fou- 17 - Foot locker Finish line Champs Source: Google Trends June 2014 Foot locker finish line champs Sneaker Providers

18. Augustine Fou- 18 - BJ’s Costco Sam’s Club Source: Google Trends June 2014 Wholesale

19. Augustine Fou- 19 - Sony LG samsung Source: Google Trends June 2014 Electronics

20. Augustine Fou- 20 - Sprint at&t verizon Source: Google Trends June 2014 Wireless Providers

21. Augustine Fou- 21 - Google bing yahoo Source: Google Trends June 2014 Search Engines

22. Augustine Fou- 22 - Hess shell sunoco Source: Google Trends June 2014 Gas Stations

23. Augustine Fou- 23 - Hawaiian tropic coppertone banana boat Source: Google Trends June 2014 Sunscreen

24. Augustine Fou- 24 - Crest oral b colgate Source: Google Trends June 2014 Dental Hygiene

25. Augustine Fou- 25 - Domino’s pizza hut papa johns Source: Google Trends June 2014 Pizza Chains

26. Augustine Fou- 26 - Cvs Rite aid Walgreens Source: Google Trends June 2014 Pharmacies

27. Augustine Fou- 27 - Home depot ace lowes Source: Google Trends June 2014 Hardware

28. Augustine Fou- 28 - Travelocity Priceline Kayak Source: Google Trends June 2014 Travel

29. Augustine Fou- 29 - Geico state farm allstate Source: Google Trends June 2014 Car Insurance

30. Augustine Fou- 30 - Vitamin water gatorade powerade Source: Google Trends June 2014 Sports Drinks

31. Augustine Fou- 31 - Dr. Augustine Fou – Digital Consigliere “I study trends and advise clients on using insights from digital channels to plan and optimize their marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

32. Augustine Fou- 32 - Related Articles http://www.slideshare.net/augustinefou/search-ad-fraud-101-by-augustinefou-technical-forensics http://www.slideshare.net/augustinefou/search-ad-pricing-cpc-2014- augustine-fou http://www.slideshare.net/augustinefou/search-and-display-work-better- together-augustine-fou-2014 http://www.slideshare.net/augustinefou/digital-advertising-benchmarks- 2014-by-augustine-fou http://www.slideshare.net/augustinefou/organic-ctrs-vs-paid-ctrs-for-search- 2014-augustine-fou Augustine Fou- 32 -

Search Volume Corroborates Relative Market Share Augustine Fou 2014

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