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Humans Convert Bots Dont

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Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

Not all sources of display ads are created equal. Humans convert; so if you get your ads in front of more humans, you will get more conversions. Yeah, I needed to say that.

Marketing
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January 2018 / Page 0marketing.scienceconsulting group, inc. CONFIDENTIAL Display 4 2,036 humans human conversion rate Comparing 4 paid display sources Site Traffic Conversions 8,482 818 4,216 humans 5% human conversion rate 14,539 193 225 humans 9% human conversion rate 2,248 23 168 humans 5% human conversion rate 1,527 9 Display 3 Display 2 Display 1 Humans 40%

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Humans Convert Bots Dont

  • 1. January 2018 / Page 0marketing.scienceconsulting group, inc. CONFIDENTIAL Display 4 2,036 humans human conversion rate Comparing 4 paid display sources Site Traffic Conversions 8,482 818 4,216 humans 5% human conversion rate 14,539 193 225 humans 9% human conversion rate 2,248 23 168 humans 5% human conversion rate 1,527 9 Display 3 Display 2 Display 1 Humans 40%