Presentation at AWE 2014 Augmented Reality for retail: known limitations and successful use cases with $$$

1. AR for retail:
known limitations
and
successful use cases with $$$

2. Founded in 2010
Augmented Reality solutions for retail
(furniture, home appliance), event marketing
and real estate.

3. Last year
“No” 7-8 times
and
offered other solutions
WITHOUT Augmented Reality

4. I can prove this :=)

5. Limitations
5 most common limitations
(from our experience)

6. Kids 2-4 years old as a target audience
Reason: iPad/Android tablets are too heavy for kids
(unable to hold a device for a long time)!!!
Limitation

7. Limitation
Seniors as a target audience
Reason: problems with vision do not allow them to see small objects in AR.

8. Limitation
Customers SHOULD print markers by themselves
Reason: 80% of customers forget about apps that
require printed markers.

9. Limitation
Difficult lighting conditions, glare
Reason: problems with lighting conditions
(shadows, sun light) / a marker was printed on glossy paper

10. Limitation
Products are too complex (i.e. a chair vs a car)
Reason: very difficult to implement natural
user interface for complex products in AR.

11. How Augmented Reality could
increase ROI in retail?

12. High ROI
=
additional value for a customer
(solve some issues)

13. High ROI
=
“Click to action”
NOT “JUST WOW and nothing”

14. Successful cases

15. Furniture sales tools
Solve real problems:
1. Lack of customers imagination

16. Furniture sales tools
Solve real problems:
2. Decrease expenses on returns for furniture companies

17. Furniture sales tools
Easy to use

18. Furniture sales tools
Click to action

19. AR Retail games
Simple games that are easy to play

20. AR Retail games
Motivation to play – discounts, rewards,
real prizes – not just “WOW”

21. AR Retail games
No need to print any markers

22. Summary
To achieve high ROI in retail AR solutions should:
 solve some real issues (or reward customers :=))
 have very simple user interface
 have “click to action” feature to generate leads

23. Questions?
http://augmentedpixels.com
ceo@augmentedpixels.com
+380503915262
CEO/Founder:
Vitaliy Goncharuk