ATWC is a premier media management and business consultancy agency in Australia that provides dynamic strategic planning and ethnic brand marketing.

1. STRATEGIC MARKETING
&
HOW IT BRINGS SUCCESS
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2. WHAT IS STRATEGIC MARKETING?
Strategic marketing is the process of planning all the marketing activities of
a company in a unified and clear way. This marketing plan must take into
account all the firms activities and find a way to market it interestingly and
efficiently to the public, so that they are tempted to try the product or
service and have brand retention. Strategic marketing helps brands get an
edge over their competition and allows them to capitalize on their
strengths. Marketing strategies can either be creative or direct, but they
are made to meet the needs of the market and create a space for
themselves in the market for the long run. In a simple sense, strategic
marketing is used to decide –
• Which markets to compete in and where it will compete
• How the firm will compete and what its advantage is going to be
• When and how the firm will enter the market and when they will
compete
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3. WHAT IS THE 5 STEP STRATEGIC MARKETING
PROCESS?
There are five basic steps that are part of every strategic marketing process
and these help a firm create a plan that will help them reach their goal. With
changes in the environment and society, this plan needs to be updated and
has to meet the needs of the current social scene. The 5 steps of strategic
marketing process are –
• INDENTIFYING A MISSION
• ANALYSIZNG THE SITUATION
• SETTING OBJECTIVES
• DEVELOPING A MARKETING STRATEGY
• EVALUATION AND CHANGES
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4. What are the steps in the business strategic planning
process?
The business strategic planning process is a process that takes into account all
the steps that must be put together while creating a strategic plan. These steps
are broad and change according to the type of organization and the kind of
work they do. However, whatever internal changes there are in the plan, the
basic outline must be followed to make a complete and comprehensive plan.
These steps are –
Preparation
This step involves doing research and getting together all the information about
the firm and it’s related aspects.
Mission and Vision Statements
This means either creating or changing the mission and vision statements
according to the firms needs.
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5. SWOT Analysis
This step in the business strategic planning process involves doing a strength,
weakness, opportunity and threat analysis.
Planning
This involves planning using all the resources, ideas and priorities.
Distributing tasks & actions
This includes assigning the tasks to different members and making sure they
are able to do it.
Putting the plan into action
This includes putting the plan into action physically.
Review
This includes checking up on the plan after it’s been in effect and making
necessary changes. http://www.atwconsultancy.com.au/

6. THANK YOU
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