2. Project Challenge To help promote the release of their 10th animated feature, UP, Disney-Pixar sought to increase excitement surrounding the premiere and ensure opening week ticket sale success.
3. Winning Strategy Over two weekends in 100 participating theatres nationwide, Attack! Marketing provided outgoing, family friendly, upbeat brand ambassadorsto interact with targeted audiences at pre-release movie showings The uniformed teams, comprised of one manager and three brand ambassadors each, approached viewers as they exited screening rooms and distributed promotional cards that contained online codes that would award 1 in every 10 participants with a free children’s admission to UP Attack! organized daily deliveries of helium balloons at each of the 100 locations, which managers used to create a lively and festive environment in theater lobbies Attack! Field Managers coordinated with the local theater managers for seamless execution
4. Highlights and Results Approximately 800,000 promotional cards distributed over four days 12% of promotional codes redeemed online on distribution day UP generated over $68 million in its opening weekend
5. Customer Quotes “My kids are going to love entering these codes to see if they won UP tickets! What a fun idea.” “It looks soooo cute!” “We saw this preview before Monsters V. Aliens and it looks so cute!” “We always love Pixar films- they’re so creative and entertaining.” “I am dying to see this movie!” “It looks really funny!” “I know this movie, the man’s house flies away with balloons!” “Is it 3-D? Awesome!”
8. At the core of our success is turn-key field marketing services, enabling agencies to deliver the best in field marketing, guerrilla and non-traditional marketing, and out-of-home media
9. Since 2001, our award-winning team has worked with agencies to promote over 300 of the country's best brands
10. Recognized within our industry for delivering the best in staffing, training, and 24-hour customer supportLet us know how we can be your agent on the inside™. For general inquiries, please write to us at info@attackmarketing.net or call us toll free at: 866.944.ATTK(2885)
