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Interact London 
London, October 9-10 2014 
Experience 
at the edge of the network 
alberta soranzo | @albertatrebla | wea...
CC image: flickr.com/photos/jurvetson/536728722 CC image: lickr.com/photos/daniandgeorge/14895849623
the last mile problem
context
CC image: flickr.com/photos/brenthensarling/2119292515
Logos and images © DSG Retail Limited 2012.
it’s not about seamless
CC image: flickr.com/photos/celestemarie/5325061408
but smooth seams
CC image: flickr.com/photos/chimrisatogpeh: esrh_ojups.tsinh/u7g3a8s0to1r7e5.c8o6m6
edge of the what?
CC image: flickr.com/photos/field_walsh/167479887
CC image: flickr.com/photos/cowfish/168824518
smart devices
CC image: flickr.com/photos/justininsd/6325582329
CC image: flickr.com/photos/chrisbartle/6914762902
CC image: flickr.com/photos/haglundc/4736600901
CC image: lickr.com/photos/dgjones/3263816589
CC image: flickr.com/photos/11561957@N06/4991116351
why does it matter?
CC image: flickr.com/photos/crazycups/3250141081
CC image: flickr.com/photos/14687859@N00/258880499
readable signs
logos and images © 2014 Tile Inc.,
logos and images © 2014 Tile Inc.,
logos and images © 2014 Tile Inc.,
logos and images © 2012-2014 © by Estimote, Inc
new experiences
CC image: flickr.com/photos/grahams__flickr/504362529
image: airportsinternational.com/
images: getshortwave.com and techcrunch.com
better experiences
images: rubenshuis.be and estimote.com
CC image: flickr.com/photos/askpang/2413348284
CC image: http://mediacentre.heathrowairport.com/
a couple of thoughts
CC image: flickr.com/photos/mtsofan/7905622718
logos and images © all registered trademarks or trademarks are property of their respective owners
logos and images © indoors
CC image: lickr.com/photos/damianmoore/5991380531
thank you 
alberta soranzo | @albertatrebla 
alberta.soranzo@wearefriday.com | wearefriday.com
Experience at the edge of the network - Interact London 2014
Experience at the edge of the network - Interact London 2014
Experience at the edge of the network - Interact London 2014
Experience at the edge of the network - Interact London 2014
Experience at the edge of the network - Interact London 2014
Experience at the edge of the network - Interact London 2014
Experience at the edge of the network - Interact London 2014
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Experience at the edge of the network - Interact London 2014

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The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end?
The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’

Interact London 2014
October 9-10, 2014 - Royal Institute of British Architects

Slide 31 video - https://www.youtube.com/watch?v=mC73XKSnB3I
Slide 33 video - https://www.youtube.com/watch?v=mEay3buozhM
Slide 35 video - https://www.youtube.com/watch?v=OnjIh1E_gXI

Published in: Technology

Experience at the edge of the network - Interact London 2014

  1. 1. Interact London London, October 9-10 2014 Experience at the edge of the network alberta soranzo | @albertatrebla | wearefriday.com ` CC image: flickr.com/photos/brenthensarling/2119292515
  2. 2. CC image: flickr.com/photos/jurvetson/536728722 CC image: lickr.com/photos/daniandgeorge/14895849623
  3. 3. the last mile problem
  4. 4. context
  5. 5. CC image: flickr.com/photos/brenthensarling/2119292515
  6. 6. Logos and images © DSG Retail Limited 2012.
  7. 7. it’s not about seamless
  8. 8. CC image: flickr.com/photos/celestemarie/5325061408
  9. 9. but smooth seams
  10. 10. CC image: flickr.com/photos/chimrisatogpeh: esrh_ojups.tsinh/u7g3a8s0to1r7e5.c8o6m6
  11. 11. edge of the what?
  12. 12. CC image: flickr.com/photos/field_walsh/167479887
  13. 13. CC image: flickr.com/photos/cowfish/168824518
  14. 14. smart devices
  15. 15. CC image: flickr.com/photos/justininsd/6325582329
  16. 16. CC image: flickr.com/photos/chrisbartle/6914762902
  17. 17. CC image: flickr.com/photos/haglundc/4736600901
  18. 18. CC image: lickr.com/photos/dgjones/3263816589
  19. 19. CC image: flickr.com/photos/11561957@N06/4991116351
  20. 20. why does it matter?
  21. 21. CC image: flickr.com/photos/crazycups/3250141081
  22. 22. CC image: flickr.com/photos/14687859@N00/258880499
  23. 23. readable signs
  24. 24. logos and images © 2014 Tile Inc.,
  25. 25. logos and images © 2014 Tile Inc.,
  26. 26. logos and images © 2014 Tile Inc.,
  27. 27. logos and images © 2012-2014 © by Estimote, Inc
  28. 28. new experiences
  29. 29. CC image: flickr.com/photos/grahams__flickr/504362529
  30. 30. image: airportsinternational.com/
  31. 31. images: getshortwave.com and techcrunch.com
  32. 32. better experiences
  33. 33. images: rubenshuis.be and estimote.com
  34. 34. CC image: flickr.com/photos/askpang/2413348284
  35. 35. CC image: http://mediacentre.heathrowairport.com/
  36. 36. a couple of thoughts
  37. 37. CC image: flickr.com/photos/mtsofan/7905622718
  38. 38. logos and images © all registered trademarks or trademarks are property of their respective owners
  39. 39. logos and images © indoors
  40. 40. CC image: lickr.com/photos/damianmoore/5991380531
  41. 41. thank you alberta soranzo | @albertatrebla alberta.soranzo@wearefriday.com | wearefriday.com

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