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Experience at the edge of the network – Italian IA Summit

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The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end?
The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’

Full video (with slides) after last slide.

Slide 29 video - https://www.youtube.com/watch?v=mC73XKSnB3I
Slide 31 video - https://www.youtube.com/watch?v=mEay3buozhM
Slide 33 video - https://www.youtube.com/watch?v=OnjIh1E_gXI


VIII Summit di Architettura dell’Informazione
November 7-8, 2014 - Bologna

Published in: Technology

Experience at the edge of the network – Italian IA Summit

  1. 1. 8° Summit Architettura dell’Informazione Bologna, 7-8 Novembre 2014 Esperienza ai confini della rete alberta soranzo | @albertatrebla | wearefriday.com ` CC image: flickr.com/photos/brenthensarling/2119292515
  2. 2. the last mile problem
  3. 3. CC image: wikipedia.org/wiki/Serving_area_interface
  4. 4. context
  5. 5. CC image: flickr.com/photos/brenthensarling/2119292515
  6. 6. Logos and images © DSG Retail Limited 2012.
  7. 7. it’s not about seamless
  8. 8. CC image: flickr.com/photos/celestemarie/5325061408
  9. 9. but smooth seams
  10. 10. image: shop.shugastore.com
  11. 11. the edge of the what?
  12. 12. CC image: flickr.com/photos/field_walsh/167479887
  13. 13. CC image: flickr.com/photos/ilfattoquotidiano/6802983414
  14. 14. smart devices
  15. 15. CC image: flickr.com/photos/justininsd/6325582329
  16. 16. CC image: flickr.com/photos/chrisbartle/6914762902
  17. 17. CC image: flickr.com/photos/haglundc/4736600901
  18. 18. CC image: flickr.com/photos/electropod/5620212022
  19. 19. image: http://centotrattorie.com
  20. 20. why does it matter?
  21. 21. CC image: flickr.com/photos/crazycups/3250141081
  22. 22. CC image: flickr.com/photos/14687859@N00/258880499
  23. 23. readable signs
  24. 24. logos and images © 2014 Tile Inc.,
  25. 25. logos and images © 2014 Tile Inc.,
  26. 26. logos and images © 2014 Tile Inc.,
  27. 27. logos and images © 2012-2014 © by Estimote, Inc
  28. 28. new experiences
  29. 29. image courtesy of Daniela Costantini @lallodola
  30. 30. image: airportsinternational.com/
  31. 31. images: getshortwave.com and techcrunch.com
  32. 32. images: getshortwave.com and techcrunch.com
  33. 33. different experiences
  34. 34. images: rubenshuis.be and estimote.com
  35. 35. CC image: flickr.com/photos/bebouchard/395303527
  36. 36. a couple of thoughts
  37. 37. CC image: flickr.com/photos/mtsofan/7905622718
  38. 38. logos and images © all registered trademarks or trademarks are property of their respective owners
  39. 39. logos and images © all registered trademarks or trademarks are property of their respective owners
  40. 40. logos and images © indoors
  41. 41. CC image: flickr.com/photos/lorenzoclick/13965954781
  42. 42. thank you! alberta soranzo | @albertatrebla alberta.soranzo@wearefriday.com | wearefriday.com

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