In the modern competitive business world, brands are indeed business and reputations are wealth. This presentation introduces you a brand + reputation management advisory, with its own successfully proven model that grows the value of your business brand and therefore your enterprise value. And all this without having to set up your communications department!

1. HOW TO GET YOUR OWN
COMMUNICATIONS TEAM
WITHOUT EMPLOYING ANYONE!

2. What is Ü. Brepman Partners?
• Your brand and reputation are your valuable but
intangible corporate assets
• Like all assets, they need to be managed effectively
for appreciation in their value
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3. What is Ü. Brepman Partners?
• ÜBP is a unique advisory service that works with you in
managing these assets
• ÜBP works as the custodian of your brand and
reputation, in a manner that enhances their value with
every bit you invest in them
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4. How does ÜBP do what it does?
• ÜBP’s proprietary model, The Vision2Value
SteppingStones©TM works on the premise that
– Corporate visions are realised by stakeholder actions
– Communicating the right information the right way through
the right medium, can influence stakeholder actions
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5. How does ÜBP do what it does?
• ÜBP works with you and your strategic
communications partners in developing the most
effective communications solutions to overcome
business hurdles or exploit business opportunities
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6. How does ÜBP do what it does?
• If you do not have communications partners in
place, ÜBP works with you to identify, select and
appoint the ones that can deliver the most effective
solutions for your business needs
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7. Why do you – the brand owner – need ÜBP?
• Stiff competition makes it increasingly evident, that business
indeed is brands
• Brand value is an essential component of enterprise value
• Strong, positive reputations have helped many a business
grow
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8. Why do you – the brand owner – need ÜBP?
• Like some of ÜBP’s clients, you might not have the required
managerial resources and need one to strongly effectively manage
your investment in your brand and business reputation and help
their value appreciate
• Or your full time brand and reputation management team needs
scaffolding for critical strategic communications projects
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9. When is it the right time to get ÜBP?
• If yours is a young growing business – like some of ÜBP’s
clients are - that needs to induce stakeholder actions to
accelerate growth
• Or if yours is a healthy business that has begun attracting
stakeholder interest and you need to shape perceptions to
make the most of the resulting opportunities
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10. When is it the right time to get ÜBP?
• Or if yours is a large, established business - as some of
ÜBP’s clients are - that now needs a specific strategic
intervention in communicating with specific key
stakeholder groups
• As always, the best time for action is now!
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11. ÜBP’s Scope of Work [SoW]
• Planning
– Developing brand DNA
– Developing communications strategy for the brand
• Implementing
– Developing a brief for strategic communications partners / agencies
– Searching, short-listing, facilitating selection of agencies
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12. ÜBP’s Scope of Work [SoW]
• Feedback and audit
– Monitoring communications efforts to ensure adherence to agreed brand DNA
– Measuring results of the brand building efforts, based on agreed parameters
• Refining
– Fine-tuning brand strategy based on the measurement results
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13. Quick Heal chose ÜBP . . .
• . . . And this is what Kailash Katkar [CMD & CEO]
and Sanjay Katkar [Director and CTO] of Quick Heal
have to say about this partnership: Please click here
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14. Who powers ÜBP?
• ÜBP is powered by the nearly three-decade experience of Vivek Kher
• Vivek's professional experience has been enriched with exposure to
media sales at The Indian Express Group [Mumbai and New Delhi],
advertising client / brand servicing at Mudra Communications
[Ahmadabad and Pune], business leadership with P&L responsibility at
Triton Communications [Pune] and corporate communications at Suzlon
Energy [Pune and Amsterdam in The Netherlands]
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15. Who powers ÜBP?
• Among the more significant of his recent assignments is possibly his
tenure at Suzlon, covering both brand and reputation management
• He is widely credited with having led Team Suzlon's effort in turning it
from an unknown Indian wind energy company to a formidable – and
highly visible – global brand in that space
• Please click here to watch what Tulsi Tanti CMD, Suzlon Group says about
Vivek’s contribution to building Brand Suzlon
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16. For more details on what ÜBP can do for your business and
for bespoke strategic communications solutions, contact:
Ü. Brepman Partners
‘Shree’ Bungalow 24/1/31
Behind Arogya Diagnostic Clinic
Near Moze Engg. College
Balewadi Pune 411045 India
+91.90110.62456
info@brepman.com
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