Me, Myself & I Incorporated Brand Yourself and Find your Ideal Job Anne Egros Atlanta Women in Business December 8, 2008
Brand Characteristics Attributes Mercedes suggests expensive, well-built,  durable, high prestige Benefits Durability mean...
UNDERSTAND YOUR TARGET AUDIENCE, CREATE VALUE FOR YOUR PROSPECTS Positioning Your Brand
How to Define Yourself as A Brand ?   <ul><li>Set a vision: Who I want to be in “x” period of time </li></ul><ul><li>Defin...
The Vision Checklist <ul><li>Vision  inspires You and Your Prospects </li></ul><ul><li>Vision focuses on what YOU want to ...
Examples of Visions “ being the world's best quick service restaurant experience”   We’re in the happiness business.
Assess Your Values and Skills <ul><li>Values shape actions: Your brand should communicate your deeply rooted values </li><...
Setting Goals and Objectives The difference between where we are (current status) and where we want to be (vision and goal...
I AM HIGHLY SUCCESSFUL ALREADY: WHY SHOULD I PLAN? <ul><li>Whatever made you  </li></ul><ul><li>Successful in the past  </...
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Me Inc Discover Your Career Identity

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How to find your ideal job and career using personal branding

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Me Inc Discover Your Career Identity

  1. 1. Me, Myself & I Incorporated Brand Yourself and Find your Ideal Job Anne Egros Atlanta Women in Business December 8, 2008
  2. 2. Brand Characteristics Attributes Mercedes suggests expensive, well-built, durable, high prestige Benefits Durability means I won’t have to replace my Mercedes in a few years. Values Mercedes stands for high-performance, safety and prestige. Culture Mercedes is a product of German culture: organized, efficient, high-quality Personality Mercedes may suggest a no-nonsense attitude or “I’ve made it” mentality User Mercedes more likely to be driven by 55+ managers than 20-something store clerks
  3. 3. UNDERSTAND YOUR TARGET AUDIENCE, CREATE VALUE FOR YOUR PROSPECTS Positioning Your Brand
  4. 4. How to Define Yourself as A Brand ? <ul><li>Set a vision: Who I want to be in “x” period of time </li></ul><ul><li>Define a Mission: WHAT, WHO, HOW </li></ul><ul><li>Create your Brand Values: Self-Awareness </li></ul><ul><li>Know your Prospects: Messaging </li></ul><ul><li>Set Objectives, Strategy and Action Plans </li></ul>
  5. 5. The Vision Checklist <ul><li>Vision inspires You and Your Prospects </li></ul><ul><li>Vision focuses on what YOU want to be in tomorrow </li></ul><ul><li>Vision Provides the Framework for Action </li></ul><ul><li>People need to see their personal benefit from your vision </li></ul>
  6. 6. Examples of Visions “ being the world's best quick service restaurant experience” We’re in the happiness business.
  7. 7. Assess Your Values and Skills <ul><li>Values shape actions: Your brand should communicate your deeply rooted values </li></ul><ul><li>Skills: Focus on what you like to do and good at. </li></ul><ul><li>Imagine your ideal work day </li></ul><ul><li>Be aware of behaviors and change bad habits for winning attitudes </li></ul><ul><li>Revisit your Networking Skills: Are you consistent with your brand values? </li></ul>
  8. 8. Setting Goals and Objectives The difference between where we are (current status) and where we want to be (vision and goals) is what we do (Objectives, action) VISION GOALS Strategy Plans Objectives
  9. 9. I AM HIGHLY SUCCESSFUL ALREADY: WHY SHOULD I PLAN? <ul><li>Whatever made you </li></ul><ul><li>Successful in the past </li></ul><ul><li>Won’t </li></ul><ul><li>in the Future </li></ul>-Lew Platt, Chairman and CEO Hewlett-Packard

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