Brief overview of brand communications

1. THANK YOU

2. WHY
ARE
YOU
HERE

3. KNOW
LEARN
ENJOY
REMEMBER

4. COMMUNICATION
Myths and Facts

5. ABU SUFIAN
MOHAMMAD
KHALED
an amateur cameraman,
screen freak, voracious
eater, thinker, planner,
constant learner

6. WHAT
HOW
YOU

7. COMMUNICATION

8. CREATIVE THING
ADVERTISING
BRANDING
MARKETING
STORYTELLING
SELLING

9. TO CREATE AN
EFFECTIVE
CONVERSATION
WITH PEOPLE

10. BRANDS ARE PEOPLE

11. TALK
LOVE
FIGHT
TASTE
REFER

12. SINGLE
MINDED
PROPOSITION
EXPRESS BRANDS WITH FIRST THINGS THAT COME IN MIND

13. KYCKNOW YOUR CONSUMERS

14. PEOPLE
BRANDS

17. TRADE
PROMO
TION
ATL
BTL
RETAIL

21. CORE
BRAND
STRATEGY

23. BRIEF: LUMIA 730
USP: 5 MP FRONT CAMERA
BENEFIT: BETTER CAPTURE
CONSUMER NEED: SELFIE
INSIGHT: I WANT TO CAPTURE EVERYTHING
BIG IDEA: WORLD’S LARGEST SELFIE
CHANNEL: 360 CAMPAIGN
RESULT: HIGHEST PR VALUE GENERATED
BUSINESS: 3 TIMES STOCK OUT

25. BRIEF: DATING APP
USP: NEW WAY TO FIND RIGHT MATCH
CHALLENGE: SOCIAL TABOO
OPPORTUNITY: LIFE NEEDS ROMANCE
INSIGHT: EVERYONE DREAMS OF HER PRINCE CHARMING
BIG IDEA: START YOUR STORY
CAMPAIGN: WORLD’S BIGGEST LOVE STORY
RESULT: HIGHEST TALKED ABOUT CAMPAIGN ON 14 FEB
BUSINESS: 500,000 INSTALLS & COUNTING

26. GREATEST
IDEA
STATION

27. OUT OF THE
BOX
THINKING!
WHAT IS THE BOX?

29. INDUSTRY
ATL BTL MEDIA DIGITAL
PRODUCTION BROADCAST PR RESEARCH

30. FUNCTIONS
STRATEGIC
PLANNING
CLIENT
SERVICING
CREATIVE
PRODUCTION
OPERATIONS

31. CONNECT & LEARN

32. ARE YOU READY?