2. • Companies can get stuck trying to
analyze all that’s possible and all that they could
do through analytics, when they should be
taking that next step of recognizing what’s
important and what they should be doing for
their customers, stakeholders, and
employees. Discovering real business
opportunities and achieving desired outcomes
can be elusive.
7. • The path to insight doesn’t come in one
single form.
• There are many different elements in
play, and they are always changing
business goals, technologies, data types
data sources, and then some are in a
state of flux.
• No matter what combination of culture
and technology exists for a business,
each path to analytics insight should be
individually paved with an outcome
driven mindset.
• Once insights are uncovered, the next
step is for the business, of course, to
make the data driven decisions that
place action behind the data.