ICONIC INDUSTRY BRINGING
ONLINE ADVERTISING TO THE
FOREFRONT OF THE SAN DIEGO
TECH SCENE

LEADING BY EXAMPLE
• Chern Lee
• Developer / Internet companies
• Search Optimization Expert
• Strategic Web Development
• Valentino Vaschetto
• Coding Expert
• Tactical Web Engineer

FOCUS/ STRATEGY
• Marketing
• Web Leveraging
• Data Analysis
• Product Development
• Pre-Screening
• Business Analytics
• Marketability
• Testing
• Conceptualization
• Application of Product/ Service
• Market Environment
• Competitive Advantage

WHY ONLINE ADVERTISING?
• Ability to Track Ideal Customer
• Realize motivation of demographic
• Meet market where they are
• Increase awareness
• Ability to Track Marketing Data
• Customize client-specific coding technologies
• Full marketing adaptation
• Connect marketing metrics with behavioral evidence
• Maintain nimble footprint for easy adaptation

MARKETING STRATEGY + TECHNOLOGY =
RESULTS
• Data-Driven Marketing Strategy
• Data Analysis
• Boutique Approach to Every Project
• New Angles and Innovative Approaches to Online
Behavior
• Provide Clients with Personal, Creative Solutions

CHERN LEE - EARLY GROWTH
• Young Development
• Early familiarity with computer engineering
• Self-taught computer coding
• Work as Engineer focused on coding disciplines
• Earning degree in Cognitive Sciences
• Interest in converging technological manipulation and
behavioral sciences

CHERN LEE – CAREER GROWTH
• Early Success
• Began career as VP of Production at age 20, for Ad Authority
• 2 years after was CEO of Pinnacle Dream Media
• Bootstrapped own online marketing company generating millions
• Founded several subsequent companies, specializing in:
• Lead Generation
• Affiliate Marketing
• eCommerce Markets

CHERN LEE VISION - ICONIC INDUSTRY
• Bringing Marketing & Technology in Most Dynamic Way
• Creating seamless tech/ marketing environments
• Approach business growth and relationships thru global
perspective
• Corporate Citizenry
• Nurturing love for community and environment responsibility
• Focus on Strategy & Function