A concise description inculcation every aspect related to a brand and its understanding.

1. What is a
BRAND??
A Brand is the difference between -
A pair of shoes
AND
A PAIR OF NIKE

2. EVOLUTION OF
BRANDING1650’S
BRANDING OF
COWS
18TH
CENTUR
Y
BRANDIN
G OF
WINE
CASES
NOW

3. BRAND IS NOT
#A
LOGO
#COOPERATE IDENTITY
#MARKET
#ADVERTISING
BRAND I
#CONFIDENC
#PASSION
#BELONGI
#UNIQUE SET OF V

4. Things That Can Be BR
SERVICES
PRODUCTS
PEOPLE
RELIGION

5. When people use
your brand as a verb ,
that is remarkable
- Meg Whitman
GOOGLE IT !
Skype your family
BUY A SINTEX !
Go buy a colgate !

6. BRAND EQUITY IS AN AGGREGREATE O
WITH GROWING STRONGER IN MARKETPLACE .

7. BRAND EQUITY OF M
100% Agreed that the slogan
"i'm lovin' it“ belongs
only
to McDonald's
88% Can identify with
McDonald's trademarks,
most
notably the "i'm lovin'
it" slogan
87% Can recognise
McDonald's
advertisements without
looking
at its brand name
or brand logo

8. cD’s CORE V
FAST AND HOT FOODGOOD SERVICECHEAPER FO

9. TARGET CUSTOM
KIDS FAMILIES

10. Amy Adams
SMIRITI IRANI
SHARON
STONE
JAY LENO
SEAL

11. DECLINE IN THE McD’s MA
GROWING
COMPETITIOR
S

12. EXPLOITATION OF WOR
DUE TO LARGE SIZE OF The ORG

13. NO
POWER
TO

14. Mcd ‘s menu is too big
it is slowing down sales

15. NO SUBSTANTIAL EVOLUTION

16. HEALTH HAZARDS OF SUP

17. REFORMS DONE BY
ALL DAY BREAKFAST
MEALS

18. CUSTOMIZABLE M

19. EQUIPPED DRIVE THRU’
KIOSK MACHINES

20. RECAP

21. DISCLAIMER
CREATED BY ASHWIN AGARWAL, UPES DEHRA
INTERNSHIP UNDER PROF . SAMEER MATHUR