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1. ENHANCEME
NTS ON
HANDSHAKE
By Team
Hawk

2. TEAM
HAWK
2
Anjali Singh Dona Jain Jovita Mathias Shawn Manchandia Tushar Mumbaikar

3. 3
AG
ENDA
PRODUCT • COMPANY MISSION
• PRODUCT VISION
PLAYING FIELD • PRODUCT COMPETITOR ANALYSIS
CUSTOMERS • TARGET CUSTOMER
• USER PERSONA
• LIST OF FEATURES
• SWIPE-IT
• STUDENT CONNECT
• AI-INTERVIEW
• METRICS
• PROTOTYPE VIDEOS (UI/UX)
• PRODUCT POSITIONING
• PRODUCT DIFFERENTIATION
• PRODUCT ROADMAP AND PRIORITIZATION

4. COMPANY
MISSION
To democratize
access to
opportunity: to help
every student find
the right job, no
matter where
they’re from or who
they know.
4

5. PRODUCT
VISION
To be the most preferred
platform, where students
can find and land the job
of their choice

6. 6
PRODUCT
COMPETITORS
ANALYSIS
• Students
• Employers
• Students
• Businesses
• Influencers
• Professionals
• All job seekers
• Employers
• All job seekers
• Employers
• All job seekers
• Employers
Free Premium:
$29.99/month
Free Free Free
Can apply to on-
campus job
Best professional
community
Can add company
reviews and
interview question
AI personal
recruiter
Career advice and
resume help
feature
4.8 4.3 4.8 4.8 4.6
TARGET USERS
AI INTERVIEWS
ABILITY TO CONNECT
WITH OTHER USERS
PRICING FOR JOB
SEEKERS
BEST FEATURE
APP STORE RATING
HANDSHAK
E
LINKEDI
N
INDEE
D
ZIP
RECRUITER
MONSTER

7. TARGET
CUSTOMERS
7
STUDENTS EMPLOYERS

8. USER PERSONA - STUDENT
Profile
Goals
Personality
Biography
Friendly
Big Dreamer
Leader
Dona is a student at UT Dallas
and looking for corporate jobs
(Intern/Fulltime)
Age
Range
Gender
25 years old
Woman
Occupatio
n
Student
Get a job
Market
yourself
HR Interaction

9. USER PERSONA - EMPLOYER
Profile
Goals
Personality
Biography
Great Negotiator
Enjoy Challenges
Leader
Anjali is an employer at an
company and searching for
talented candidates to fulfill the
available position at her company
Age
Range
Gender
25 years old
Woman
Occupatio
n
HR / Employer
Act as
mediator
Follow company
policies
Recruit people
Onboarding

10. LIST OF FEATURES
Intelligent filtering for relevant job
recommendations
Swipe right Save job
Swipe left Not interested
SWIPE-IT
Community for Alumni/Students to post jobs
available in their team/company
STUDENT CONNECT
10
Provide AI based mock interview preparation and
feedbacks for students
AI INTERVIEW

11. 1. SWIPE-IT !
• Irrelevant
job recommendations
• 33.33% users complain ab
out the inefficient job
filter/sort options (Based
on Playstore Reviews)
Need?
• Accurate job
recommendations
• Personalized and fun job
search experience
• Reduces visual clutter;
Enhances overall UX of
Handshake
How will Swipe It
help?
• 20% increase in usage of
Handshake by GenZ
• 15% increase in job
seekers getting
successfully hired via
Handshake
Success Criteria
11

12. 12

13. 2. STUDENT CONNECT
• Startups?
Family business? No way to
post job listings without
employer login
• No platform to connect like-
minded students with similar
career goals
Need?
• Students/Alumni can post
job feeds without employer
login
• Provides platform for
Students/Alumni (potential
colleagues) to connect
How will Connect
help?
• 5% increase in number of
students hired in startups via
Handshake
Success Criteria
13

14. 14

15. 3. AI-INTERVIEW
Need?
• Tailored virtual practice for
mock interviews
• Personalized feedback and
guidance
• Recommendations on how to
improve interview skills and
resume
How will AI-Interview
help?
• 8% increase in
Handshake's net promoter's
score
• 20% increase in user
engagement
Success Criteria
15
• No option to help students
prepare for interviews
• 65% students felt they did
better after mock
interviews (Based on Survey
conducted by Team Hawk)

16. 16

17. PRODUCT
POSITIONING
For students, HANDSHAKE is
a platform that offers
assistance to land the right
job so they can find relevant
jobs based on their profile
and prepare for their
interviews because
Handshake cares about
college students to
democratize access to
opportunity.

18. PRODUCT DIFFERENTIATION
18
Product
Differentiatio
n
Democratized
listing
(for
students)
Interview preparation (for students)
Democratized
listing
• Intelligent filtering
for relevant job
recommendations
• Community
Interview
preparation
• AI interview
• Resume analysis

19. PRODUCT ROADMAP
June Jul Aug Sept Oct Nov Dec Jan Feb Mar April May June Jul Aug Sept
2022 2023
02
01 03
Integrate with
Website
Analytics, Integrate with
Website with UI specific to
web
04
• Utilization tracking
• Demand
forecasting
• Reputation tracking
06
Feature
Enhanceme
nts
Prioritize and implement
features based on
Usage Analysis,
Feedback
05
Launch “Swipe-
It”
Analytics, Custom filter &
recommendations, Saved
& Skipped jobs
enhancements
Launch “Student
Connect”
Analytics, Student feed, Post/
Like/ Comment/ Share
Launch “AI
Interview”
Analytics, AI interview,
Resume scanning,
Interview Analysis
Analyse Usage
07
Market
Expansio
n
Scale product to
universities
outside of USA
08
Feature
Enhancements
• "Exclude expired jobs" filter
• "Exclude applied jobs" filter
• Quick apply filter
• Fortune500 Employer Filter
• Employer feedback after
interview
View Priority and
Justification

20. REFERENCES
RESEARCH/WORK CARRIED OUT BY TEAM HAWK:
• Drive link of Prototypes created: DPM Final term Prototypes - Team Hawk
• Feature prioritization by Team Hawk: Handshake feature prioritization
• Link to survey form of Team Hawk: https://utdallas.qualtrics.com/jfe/form/SV_4YBWajDB3iH1JAi
• Link to survey responses collected (With last 5 responses displayed):
https://utdallas.ca1.qualtrics.com/reports/RC/public/dXRkYWxsYXMtNjI3ODVkODFmNDkwYTcwMDE3ODYzZ
jY1LVVSXzhIN0NuVjY0SUJpYWk2Vw==
EXTERNAL SOURCES:
• Playstore Customer Reviews & Rating of Handshake:
https://play.google.com/store/apps/details?id=com.joinhandshake.student&hl=en_US&gl=US&showAllReviews
=true
• App store Customer Reviews & Rating of Handshake: https://apps.apple.com/us/app/handshake-jobs-
careers/id1220620171
• Zip Recruiter AI personal recruiter: https://www.ziprecruiter.com/who-is-phil
• Monster career advice: https://www.monster.com/career-advice/
• ForceBrands data on GenZ: https://assets.website-
files.com/608708b1459876258c6f560d/6154cdcd2735c4a8666de2fb_ForceBrands_GenZInsightsReport.pdf
• GenZ’s tinder usage: https://fortune.com/longform/renate-nyborg-tinder-ceo-interview-gen-z-dating-apps/
• AI interview preparation LinkedIn: https://www.linkedin.com/help/linkedin/answer/a549539/get-instant-ai-
feedback-to-improve-your-interview-answers?lang=en
• Product Differentiation: https://www.productplan.com/glossary/product-differentiation/

21. THAN
K
YOU!
21
We’re now open to Questions!