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Rural Market Research
Rural market research is recommended for
any given market for multiple objectives such
as product launch, product relaunch, brand
extension, rural retail expansion, rural retail
satisfaction, competitor's study, and so on,
using various rural research methodologies
and thoroughly examining product design,
physical distribution, markets, sales, and
management in rural areas.
Rural Marketing Plan
You should work on a market development
strategy, a campaign, distribution, and rural
marketing events simultaneously. Overall,
there will be a positive impact when you
plan a roadmap and execute all the planning
properly.
Digital Rural Marketing
Rural India is going digital. Due to increased
internet penetration, there is an increase in
activities on social media channels, digital
payment apps, online shopping, etc. Most
villagers use android devices and computers to
order household products, connect with
people, etc. Hence, it's time to shift to digital
rural marketing.
Long Term Goal
When you have a long-term rural marketing
strategy, you better understand your company's
future and the results you anticipate seeing, you
can make better estimates for your company's
development. Hence, examine the market from a
long-term standpoint.
Consumer Preference
Consumer preferences in rural areas of India
differ from those in urban areas. When it
comes to planning campaigns, one size does
not suit all; marketers and businesses must
start at the ground level.
Conclusion
The rural market is asserting its influence
today, compelling companies and rural
marketing agencies in India to build and
conceptualize marketing strategies specifically
for rural consumers. Hence when developing a
market strategy, it's necessary to consider all
the factors mentioned here.
Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
+91 6266145606

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5 Factors to Consider When Marketing in Rural Areas in 2022

  • 1.
  • 2. Rural Market Research Rural market research is recommended for any given market for multiple objectives such as product launch, product relaunch, brand extension, rural retail expansion, rural retail satisfaction, competitor's study, and so on, using various rural research methodologies and thoroughly examining product design, physical distribution, markets, sales, and management in rural areas.
  • 3. Rural Marketing Plan You should work on a market development strategy, a campaign, distribution, and rural marketing events simultaneously. Overall, there will be a positive impact when you plan a roadmap and execute all the planning properly.
  • 4. Digital Rural Marketing Rural India is going digital. Due to increased internet penetration, there is an increase in activities on social media channels, digital payment apps, online shopping, etc. Most villagers use android devices and computers to order household products, connect with people, etc. Hence, it's time to shift to digital rural marketing.
  • 5. Long Term Goal When you have a long-term rural marketing strategy, you better understand your company's future and the results you anticipate seeing, you can make better estimates for your company's development. Hence, examine the market from a long-term standpoint.
  • 6. Consumer Preference Consumer preferences in rural areas of India differ from those in urban areas. When it comes to planning campaigns, one size does not suit all; marketers and businesses must start at the ground level.
  • 7. Conclusion The rural market is asserting its influence today, compelling companies and rural marketing agencies in India to build and conceptualize marketing strategies specifically for rural consumers. Hence when developing a market strategy, it's necessary to consider all the factors mentioned here.
  • 8. Get in touch for Strategic Digital and Rural Marketing Solutions info@ascentgroupindia.com +91 6266145606