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Imagine that you are operating a Chinese clothing retail chain and you wish to enter the Italian market in order to access the latest fashion designs and trends from Italy. To meet this goal, it is important to have strong control and coordination of your Italian operations and to be able to easily transfer tacit knowledge back to China. Based on this information what entry mode would you choose to enter Italy? franchising licensing wholly owned subsidiary exporting strategic alliance.

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Imagine that you are operating a Chinese clothing retail chain and you wish to enter the Italian market in order to access the latest fashion designs and trends from Italy. To meet this goal, it is important to have strong control and coordination of your Italian operations and to be able to easily transfer tacit knowledge back to China. Based on this information what entry mode would you choose to enter Italy? franchising licensing wholly owned subsidiary exporting strategic alliance

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