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How to pitch a VCs
- 1. How to Pitch aVCs by Dave McClure
- 2. 10 slide to an AWESOME pitch ELEVATOR PITCH THE PROBLEM YOUR SOLUTION MARKET SIZE BUSINESS MODEL PROPRIETARY TECH COMPETITION MARKETING PLAN TEAM MONEY / MILESTONES CUSTOMERTESTIMONIAL DEMO :VIDEO / SCREEN SHOTS
- 3. THE ELEVATOR PITCH Short, Simple, Memorable 3 KeyWords or Phrases NO Expert Jargon… Just KISS
- 4. THE PROBLEM What is the Problem? “OuchYeah, I have that too…” Who has it? PAINKILLER not vitamin
- 5. YOUR SOLUTION BETTER, DIFFERENCE than anyone else NICHE to WIN TESTIMONIAL Demo (Video, Screenshots)
- 6. MARKETSIZE BIGGER is BETTER REPORT is MATTER Calculate users/ Usage/ Rev$ AvgTxn = $X Y customer in our market Avg customer buys Z times per year Market Size = $X *Y * Z annually Market growing @100+% per year
- 7. BUSINESS MODEL TOP 1-3 SOURCE of REVENUE SIZE & POTENTIAL DIRECT / Indirect Revenue
- 8. PROPRIETARY TECHNOLOGY / EXPERTISE VCs really like unfair advantages BIG Market Lead EXPERIENCETeam SUPERIORTechnology
- 9. COMPETITION Why you’re better or difference List all competitors If not better or different then NICHE toWIN
- 10. MARKETING PLAN How do you get CUSTOMER & DISTRIBUTION? PR Contest Biz Dev Direct Marketing Radio /TV /Print Telemarketing Email SEO / SEM Blog Viral VOLUME / COST / CONVERSION
- 11. TEAM Geeks with deep tech experience Sales / Marketing who bring in customer $
- 12. MONEY, MILESTONES How much MONEY? What will you do with CAPITAL? New hires (Build Product) Marketing & Sales (Get Customer / $$$) Opportunities & Infrastructure (Scale Up)
- 13. FINANCING RAISED $ 50K Seed round Apr 2014 @ $500k Valuation Launch Product / 7 Insurances / 18% Share of Market / 200,000Txn by end of 2014 100K revenue in 3 months Seek $ 500k Seed Round @ 2 MValuation Meeting 30 otherVCs in Echelon, Geek on the plane, Dtac Demo Day Targeted closing in 1 months after Dtac Demo day Use of Proceeds / Product Roadmap / Goals 200K PromoteApps to Customer 200K Marketing Campaign 100K Cloud Infrastructure Get to 18% share of market / 1MTxn per year / $2M Revenue by end of 2016