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กว่าจะเป็นสุดยอด APP 
โครงการประกวดผลงานการพัฒนา 
Mobile Application ภาครัฐMEGA 2014
Established in 2000 
WE PROVIDED REAL TIME SERVICES FOR A WIDE SPECTRUM OF APPLICATION, 
TO OUR CUSTOMERS WHEREVER WHENEVE...
กว่าจะเป็นสุดยอด APP 
การเริ่มต้นทา APP 
ปัญหาและอุปสรรคในการพัฒนา APP 
การพัฒนา APP สาหรับมือใหม่ 
พัฒนา APP อย่างไรใ...
Who is JACK 
BABY BOOMER 1946-1965 
GEN X 1966-1976 
GEN Y 1977-1994 
GEN Z 1995-2012 
JACK 
JACK 
JACK 
JACK 
JACK
https://www.youtube.com/watch?v=lKH0Ipcc87E 
Real Life Technology Predicted by Star Trek
Cause of Death 
Non Communicable 
Death rate 
% / year 
source : World Health Organization (2012) 
30 
% / year 
60 
% / y...
Death cause 
waiting for rescue 
on the way to 
Hospital 
Thailand cars 
% 
source : World Health Organization (2012) 
50 ...
Seriously Injured from Road Accident 
Death from Road Accident 
50 
million / year 
1.5 
million / year 
source : worldome...
Task 
without ilertu 
with ilertu 
Accident Location 
5 minutes 
10 Sec 
Dispatching 
5 minutes 
10 Sec 
Arrive accident l...
Testimonial 
https://www.youtube.com/watch?v=V6v_UeZIfCU 
TV Ads Bangkok Insurance 
@2claim solutions
https://www.youtube.com/watch?v=npBlcOYgSwA 
Bangkok Emergency Services (BES) 
@2er Solutions
FAIL& FINISH 
GOAL 
Welcome to 
Tech Start up
FAIL& FINISH 
TEAM WORK
FAIL& FINISH 
PRODUCT 
DIFFERENCIATE 
INTELLECTUAL PROPERTY
FAIL& FINISH 
Venture Capital
FAIL& FINISH 
BRANDS & 
WELL KNOWN
FAIL& FINISH 
MARKETING 
CROSSING 
THE CHASM
FAIL& FINISH 
PARTNER & NETWORKING 
to 
difference BUSINESS
RESTART UP 
2014
9 Rules of Innovation 
Mo Gawdat 
Vice President 
Google Business Innovation
Rule #1 START WITH VISION 
Vision must be shared with the team 
Gawdat'sexample was Google's: "To organize the world's i...
Rule #2 HIRE THE BEST 
The "best" employees are whoever are "the best at the mission,“ 
SLOW hire : fire FAST
Rule #3 IDEAS COMES FROM EVERYWHERE 
When you come up against someone or an idea that you don't like or find odd, ask "Wh...
Rule #4 SHARE !!! 
No Information is unless 
Information is better Shared than Hidden .. 
"Sometimes the truth hurts," ...
Rule #5MORPH IDEAS 
Don't make the mistake of letting an idea stop at step one: let it shift. Google developed three soci...
Rule #6 SPEED MATTERS 
Fast is better than slow.
Rule #7 DATA NOT HYPE !! 
Solid data drive all decisions 
At Google, Gawdatsaid, "every claim is backed up by data." Sol...
Rule #8 USER COMES FIRST !! 
(And second, and third, and fourth...) Focus on what the customer wants, and then put resour...
Rule #9 FREEDOM TO INNOVATION !! 
Many Cool Innovations Come From The 20% time 
At Google, employees are encouraged to u...
Gawdatshowed Apple's classicThink Different ad, which ends by saying that "the people who are crazy enough to think they ...
ALEXANDER JARVIS 
Operating Partner 
Jungle Ventures
23AWARDs + 3million Baht. 
BIGGEST Market Share (Insurance 50%, Hospital 20%, Water Meter Reading 25%) 
Re Start Up and Ra...
ilertu 
garage 
call center 
Inhouse 
Adjustor 
Outsource 
Adjustor 
Legacy 
System 
Cloud 
System
WHAT’s “ilertu” 
https://www.youtube.com/watch?v=ue3kF85ACyU 
ilertu1stThailand Mobile Application
https://www.youtube.com/watch?v=TZYidg8mCFY 
Claim Di Mobile Application
2013 
23 Awards
WE ARE 500’s FAMILY
CREATIVITY 
doing something NEW
INNOVATION 
doing something DIFFERENTLY
Our world of scarcity needs 
BOTH
THANK YOU 
Kittinan Anuphan 
CEO & Founder 
kittinan@anywheretogo.com 
+66838992987 
Facebook : Jack.Arunsawad 
Twitter : ...
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Mega2014

MEGA 2014
กว่าจะเป็นสุดยอด APP

Mega2014

  1. 1. กว่าจะเป็นสุดยอด APP โครงการประกวดผลงานการพัฒนา Mobile Application ภาครัฐMEGA 2014
  2. 2. Established in 2000 WE PROVIDED REAL TIME SERVICES FOR A WIDE SPECTRUM OF APPLICATION, TO OUR CUSTOMERS WHEREVER WHENEVER, AND HOWEVER THEIR NEEDS MAY BE UNDER OUR THEME “ANYHWERE TO GO”
  3. 3. กว่าจะเป็นสุดยอด APP การเริ่มต้นทา APP ปัญหาและอุปสรรคในการพัฒนา APP การพัฒนา APP สาหรับมือใหม่ พัฒนา APP อย่างไรให้ติดตลาด แชร์ประสบการณ์พัฒนา APP เคล็ดลับที่สามารถแนะนาให้ผู้พัฒนา APP Trend ของ Mobile Application ในระดับประเทศและระดับนานาชาติ
  4. 4. Who is JACK BABY BOOMER 1946-1965 GEN X 1966-1976 GEN Y 1977-1994 GEN Z 1995-2012 JACK JACK JACK JACK JACK
  5. 5. https://www.youtube.com/watch?v=lKH0Ipcc87E Real Life Technology Predicted by Star Trek
  6. 6. Cause of Death Non Communicable Death rate % / year source : World Health Organization (2012) 30 % / year 60 % / year 10 Communicable Death rate Injuries Death rate
  7. 7. Death cause waiting for rescue on the way to Hospital Thailand cars % source : World Health Organization (2012) 50 % 35 % 15 Death in few minute after accident Death within 4 Hrs. after arrive Hospital Million / year 1.5 Death because of Waiting for rescue team Cause of Death
  8. 8. Seriously Injured from Road Accident Death from Road Accident 50 million / year 1.5 million / year source : worldometers(2012) Cause of Death
  9. 9. Task without ilertu with ilertu Accident Location 5 minutes 10 Sec Dispatching 5 minutes 10 Sec Arrive accident location 15 minutes(base on traffic) 8 Mins(base on traffic) Reduce TIME to ARRIVE Get More TIME for RESCUE In EMERGENCYsituation time is LIFE
  10. 10. Testimonial https://www.youtube.com/watch?v=V6v_UeZIfCU TV Ads Bangkok Insurance @2claim solutions
  11. 11. https://www.youtube.com/watch?v=npBlcOYgSwA Bangkok Emergency Services (BES) @2er Solutions
  12. 12. FAIL& FINISH GOAL Welcome to Tech Start up
  13. 13. FAIL& FINISH TEAM WORK
  14. 14. FAIL& FINISH PRODUCT DIFFERENCIATE INTELLECTUAL PROPERTY
  15. 15. FAIL& FINISH Venture Capital
  16. 16. FAIL& FINISH BRANDS & WELL KNOWN
  17. 17. FAIL& FINISH MARKETING CROSSING THE CHASM
  18. 18. FAIL& FINISH PARTNER & NETWORKING to difference BUSINESS
  19. 19. RESTART UP 2014
  20. 20. 9 Rules of Innovation Mo Gawdat Vice President Google Business Innovation
  21. 21. Rule #1 START WITH VISION Vision must be shared with the team Gawdat'sexample was Google's: "To organize the world's information and make it universally accessible and useful."
  22. 22. Rule #2 HIRE THE BEST The "best" employees are whoever are "the best at the mission,“ SLOW hire : fire FAST
  23. 23. Rule #3 IDEAS COMES FROM EVERYWHERE When you come up against someone or an idea that you don't like or find odd, ask "Why?" You never know where it might lead you.
  24. 24. Rule #4 SHARE !!! No Information is unless Information is better Shared than Hidden .. "Sometimes the truth hurts," Gawdatacknowledged, "but it's important to share it." At Google, information is thought to be better shared than hidden. Projects in development are shared across the company, and anyone can comment on them.
  25. 25. Rule #5MORPH IDEAS Don't make the mistake of letting an idea stop at step one: let it shift. Google developed three social networking platforms before arriving at Google+.
  26. 26. Rule #6 SPEED MATTERS Fast is better than slow.
  27. 27. Rule #7 DATA NOT HYPE !! Solid data drive all decisions At Google, Gawdatsaid, "every claim is backed up by data." Solid data drives all decisions.
  28. 28. Rule #8 USER COMES FIRST !! (And second, and third, and fourth...) Focus on what the customer wants, and then put resources toward addressing that.
  29. 29. Rule #9 FREEDOM TO INNOVATION !! Many Cool Innovations Come From The 20% time At Google, employees are encouraged to use 20 percent of their work time on any project of their choosing that's approved by their manager. "If [a Google employee] says they want to use that time to make a better car, then that's O.K.," said Gawdat. "No one is allowed to say, 'That is not what we do.'"
  30. 30. Gawdatshowed Apple's classicThink Different ad, which ends by saying that "the people who are crazy enough to think they can change the world are the ones who do." "At most organizations," said Gawdat, "it is the few crazy people that are the ones that drive it forward ... If people are passionate about something, then you should allow them to move forward."
  31. 31. ALEXANDER JARVIS Operating Partner Jungle Ventures
  32. 32. 23AWARDs + 3million Baht. BIGGEST Market Share (Insurance 50%, Hospital 20%, Water Meter Reading 25%) Re Start Up and Raised Funds
  33. 33. ilertu garage call center Inhouse Adjustor Outsource Adjustor Legacy System Cloud System
  34. 34. WHAT’s “ilertu” https://www.youtube.com/watch?v=ue3kF85ACyU ilertu1stThailand Mobile Application
  35. 35. https://www.youtube.com/watch?v=TZYidg8mCFY Claim Di Mobile Application
  36. 36. 2013 23 Awards
  37. 37. WE ARE 500’s FAMILY
  38. 38. CREATIVITY doing something NEW
  39. 39. INNOVATION doing something DIFFERENTLY
  40. 40. Our world of scarcity needs BOTH
  41. 41. THANK YOU Kittinan Anuphan CEO & Founder kittinan@anywheretogo.com +66838992987 Facebook : Jack.Arunsawad Twitter : JArunsawad Line : arunsawaddotcom Anywhere to go co., ltd. Thailand

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